Monday, 2 November 2015

SearchCap: Day Of The Dead Google Doodle, A PPC Agency View Of Ad Blocking & More

 
 
Featured story
 
Android Marshmallow & SEO Series: Google's Private Index & Screen Crawling
 

Nov 2, 2015 by Cindy Krum

The first of a three-part series on how Android Marshmallow’s features and capabilities may impact the future of mobile search. Contributor Cindy Krum explores Google’s Private Index and discusses screen crawling.

 
From Search Engine Land
 
Day Of The Dead Google Doodle Marks The Mexican Holiday Devoted To Departed Souls
  Nov 2, 2015 by Amy Gesenhues

Today’s Google logo has been replaced with an illustrated “string of papel picado” – a common Day of the Dead decoration.

 
SocialPro Is In 2 Weeks — Here’s What You Should Expect.
  Nov 2, 2015 by Search Engine Land

The last year in social media has been insanely busy for professional marketers all around the world. If you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace.

 
Ad Blocking: Where Do We Go From Here? A PPC Agency View
  Nov 2, 2015 by Pauline Jakober

The recent debate around ad blocking, sparked by the release of Apple’s iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in.

 
Third Door Media Expands Martech Coverage With Newest Editorial Hire
  Nov 2, 2015 by Matt McGee

Third Door Media is expanding its coverage of the fast-growing marketing technology space — “martech,” as it’s commonly called — with the hiring of a new full-time writer. We’re excited to announce that Barry Levine formally joins us today as our Martech Reporter.

 
From Marketing Land
 
Instagram Has No Plans To Monetize New Video Streams For Major Events
 
Live Webcast – No Lead Untouched: How to Boost Lead Conversion
 
Turning The Tables, Google Argues EU Must Justify More Aggressive Antitrust Stance
 
IAB Certification Programs Gain Internationally Recognized Accreditation
 
Laptops In Big Decline, Smartphones “At Saturation” For Under-30 Crowd
 
Constant Contact To Be Acquired For $1.1 Billion By Endurance International Group
 
Facebook Slips Slightly But Still Dominates Social Login Market
 
Deals And Data Can Make Or Break Holiday Sales
 
Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
 
20 Things Social Media Professionals Can’t Ignore In 2016
 
Does Your Email Marketing Need CPR?
 
MarTech Today: Facebook NewsFeed, Android + Chrome & TAG’s Anti-Fraud Program
 
Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream
Search News From Around The Web
 
Industry
 
Best of SMX Israel 2015, Managing Greatness
 
Link Building
 
Google's Gary Illyes, The Plan For Penguin 4.2 Is For It To Be Real-Time, Search Engine Roundtable
 
Link building: what not to do?, Yoast
 
Local & Maps
 
Catch your breath and take in the best views of Sabah on Street View, Google Lat Long
 
Apple pushes Maps Indoor service to venue owners, limited to high-traffic spots, Apple Insider
 
Getting on the Map: The Intro to Local SEO for SABs, Moz
 
Search Marketing
 
6 Ways Google's Artificial Intelligence Could Impact Search Engine Marketing, Adweek
 
Searching
 
Weekly Update 75: Abandoned Instant Answers, and Upcoming Meetup Events, DuckDuckGo Blog
 
Google Testing Huge 7-Line Snippets in Search Results, thesempost.com
 
SEM / Paid Search
 
Google Is Beta Testing Its Answer To Header Bidding, Called 'DFP First Look', AdExchanger
 
How to Use AdWords' Customer Match: The Ultimate Guide, Wordstream
 
SEO
 
Big Brands and SEO: 3 Ways SEO Can Produce Big Wins, 3qDigital
 
Google May Launch A Consolidation Feature For Google Search Console Profiles, Search Engine Roundtable
 
How to Combine SEO with Content Marketing to Maximize Traffic, QuickSprout
 
SEO Checklist For Web Site Redesign, SearchRank
 
Which Domain Extensions to Use for International SEO, Search Engine Journal
 
Which Google Search Console Feature Do You Want?, Search Engine Roundtable
 
Youtube SEO: How to drive more organic traffic to your videos, RazorSocial
 
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