Tuesday, 3 November 2015

SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories

 
 
Featured story
 
Google's App Interstitial Giant Ad Penalty Is Now Live
 

Nov 3, 2015 by Barry Schwartz

Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads.

 
From Search Engine Land
 
Google My Business Enables Special Hours For Upcoming Holiday Hours
  Nov 3, 2015 by Barry Schwartz

Just in time for the holidays, you can now schedule special hours for your business based on holidays or special events.

 
Matt Cutts, SEOs Around The World Share Their #SEOHorrorStories On Twitter
  Nov 3, 2015 by Matt McGee

Hundreds of SEOs celebrate Halloween by tweeting their SEO nightmares, even pushing the #SEOHorrorStories hashtag into Twitter’s trends.

 
Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training
  Nov 3, 2015 by Ginny Marvin

Content is aimed at helping customers both sell and manage Bing Ads more effectively.

 
The Qualifier: Brand Protector, Time Saver & Outreach Humanizer
  Nov 3, 2015 by Garrett French

In the fourth article of his series on creating the optimal enterprise link building team, columnist Garrett French discusses the role of the Qualifier.

 
Video Optimization: Do Not Underestimate The Power Of YouTube
  Nov 3, 2015 by Jim Yu

Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.

 
Live Webcast — No Lead Untouched: How to Boost Lead Conversion
  Nov 2, 2015 by Digital Marketing Depot

A recent study by Conversica revealed that B2B companies are spending 50 percent of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: How often do you reach out to a lead before moving on to the next one? In this November 19 webcast, Barry Levine and Gary […]

 
From Marketing Land
 
At IAB’s Ad Ops Conference, Ad Blocking & Header Bidding Rule
 
Pinterest Is Rolling Out Buyable Pins For Android Users
 
YouTube Opens Up To Third-Party Viewability Verification
 
It’s not B2B or B2C, It’s B2 Human: Insights From GE Healthcare
 
Why The New LinkedIn Group Changes Are A Community Manager’s Worst Nightmare
 
10 Tips For A Very Merry Email Marketing Holiday Season
 
Goodbye Twitter Favorites; Twitter Replaces Stars With Hearts
 
Livefyre Lights Up Its Rebuilt UGC Platform Today
 
Amazon Opening Physical Bookstore In Seattle, Google Abandons Store In NYC
 
A Field Guide To Amazon Advertising
 
MarTech Today: IAB Gets Accreditation, Constant Contact Gets Bought & Android Marshmallow
 
Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division
 
SEO Trended On Twitter Thanks To #SEOHorrorStories Hashtag
Search News From Around The Web
 
Industry
 
9 Futuristic SEO Questions Answered by Top SEO Experts, theimarketingcafe.com
 
Penguin Sweepstakes! When Will Google Penguin v4 Land?, SEOno
 
Local & Maps
 
Google Places API Quietly Divorces Google+, Michael Cottam
 
Google Street View fails to blur face of woman caught on camera peeing in alleyway in Almere, Netherlands, The Independent
 
Link Building
 
Searching
 
Milestones: “English Wikipedia Surpasses Five Million Articles”, LJ INFOdocket
 
Bing Predicts goes 13-1 in Week 8, now 80-39 for the year, Bing Search Blog
 
Google Search Bug Fixed After Many Internet Explorer Users Unable To Search Google, Search Engine Roundtable
 
SEO
 
Are Duplicate URL Paths Killing Your eCommerce SEO?, InFlow
 
Does Google Respect Robots.txt NoIndex and Should You Use It?, Stone Temple
 
Google: Schema May Help With Securing Featured Snippets, Search Engine Roundtable
 
LinkedIn: An Underappreciated Gem for SEO, Search Engine Guide
 
SEM / Paid Search
 
5 Ways to Conquer the PPC Keyword Tools Plateau, Metric Theory
 
New Google Shopping Insights Tool, PPC Hero
 
Trust-Based PPC Marketing, PPC Hero
 
Who’s Leading the 2016 Presidential Election in Paid Search, AdGooroo
 
Search Marketing
 
How to Generate New Keyword Ideas, KoMarketing
 
Will Search Engines Outsmart Marketers One Day?, Kiss Metrics
 
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