Wednesday, 4 November 2015

SearchCap: Google Language Split, Organic Conversions & Paid Search

 
 
Featured story
 
Google Search Is Testing Split-View Language Interface
 

Nov 4, 2015 by Barry Schwartz

To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search results.

 
From Search Engine Land
 

[Live Webcast] Why Agencies Need Marketing Automation to Succeed
  Nov 4, 2015 by Digital Marketing Depot

It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy, while ensuring their sales team a cost-effective and efficient conversion. In […]

 

The Surprise Discovery Wayfair Made About Organic Rankings And Conversions
  Nov 4, 2015 by Alex Stein

After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair’s Alex Stein shares his findings.

 

Attend MarTech, Where Marketing, Technology & Management Converge. Registration Open!
  Nov 4, 2015 by Search Engine Land

Marketing technology has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation is mind-blowing. If you’re passionate about the way marketing technology is changing — and, more […]

 

The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US
  Nov 4, 2015 by Josh Dreller

Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers.

 
From Marketing Land
 
Does Facebook Have A Sharing Problem?
 
Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort
 
AdPushup Launches A/B Testing Solution For Google AdSense Publishers
 
How Machine Learning Works, As Explained By Google
 
Startup CabinetM Unveils Its Directory of Marketing Tools
 
Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed
 
Use This Stupid-Simple Secret Ingredient to Boost Social Engagement
 
Millennial Marketing: Getting Their Attention Through Intent
 
Scholastic’s Top Marketer Is Driven To “Open A World Of Possible” For Children Everywhere
 
Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends
 
MarTech Today: Zeta Buys eBay Enterprise Division, IAB’s Ad Ops Conference & Livefyre’s New UGC Platform
Search News From Around The Web
 
Searching
 
Search Engine Showdown: Google vs. Bing, lifehacker.com
 
Google Featured Snippet for Resumes from LinkedIn, thesempost.com
 
Microsoft Readies Its Cortana For iOS Beta, Promises Invites In “Weeks”, TechCrunch
 
SEO
 
Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps, Moz
 
Google Doesn't Want You To Build Apps Just For Ranking Boost, Search Engine Roundtable
 
I Ran 'The Great Gatsby' Through an SEO Tool: Here's What Happened, BruceClay.com
 
Moz Has Google SEO Issues, Heads To Google Forums For Advice, Search Engine Roundtable
 
Top 10 Free Must Have SEO Browser Plugins, Branded3
 
YouTube Fixes Their Canonical URLs Resolving Major SEO Issues, Search Engine Roundtable
 
SEM / Paid Search
 
November 2015 Google Webmaster Report: RankBrain, Hacked Sites, Algorithm Updates & App Indexing, Search Engine Roundtable
 
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