Wednesday, 18 November 2015

SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript

 
 
Featured story
 
Google Expands App Indexing To Find & Stream App-Only Content
 

Nov 18, 2015 by Barry Schwartz

Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.

 
From Search Engine Land
 

Learn Successful Tactics For SEO, SEM, Mobile & More — Check Out The SMX West Agenda!
  Nov 18, 2015 by Search Engine Land

Mark your calendars — Search Engine Land’s SMX West returns to San Jose in March! Attend SMX West to learn performance-boosting tactics that will fire up your campaigns. The 50+ session agenda offers professionals addressing measurable tactics in SEO, PPC, analytics, and more, including: How Email Marketing Is Revolutionizing Paid Search RankBrain: What Do We […]

 

Bing App Gets Refresh With Redesigned Homepage, Direct Answers & More
  Nov 18, 2015 by Amy Gesenhues

Users can now access bookmarks and search history saved within the app when working offline.

 

Using Pinterest For Keyword Research
  Nov 18, 2015 by Clay Cazier

Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.

 

Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix
  Nov 18, 2015 by Barry Schwartz

No need to panic — the Google Search Console data is not just outdated for you, it is a bug Google is working to fix.

 

Yandex, The Popular Russian Search Engine, Begins Crawling JavaScript & CSS
  Nov 18, 2015 by Barry Schwartz

Yandex warns webmasters to not block their JavaScript and CSS files because they are starting to crawl those resources for indexing.

 

Former Bing Personality, Duane Forrester, Now Working As VP Of Organic Search At Bruce Clay
  Nov 18, 2015 by Barry Schwartz

Bruce Clay, Inc snagged Duane Forrester, former Bing outreach specialist, to work at the SEM company in more of an SEO role.

 

After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
  Nov 18, 2015 by Ginny Marvin

A new survey of how the search engines treat ads from organic listings.

 

DuckDuckGo Now Serves Up LGBT Legal Rights By Country Via Data From Equaldex
  Nov 18, 2015 by Amy Gesenhues

Searches for “LGBT rights” or “gay rights” with a country name display the country’s marriage, adoption and other legal LGBT rights.

 

Oracle Marketing Cloud’s Look Book 2015
  Nov 17, 2015 by Digital Marketing Depot

Each year, Oracle compiles examples of the latest digital marketing trends. The 20 examples included in Oracle’s 6th annual Look Book are reflective of not just best practices, but a movement even beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort. Download Oracle Marketing Cloud’s Look Book 2015 and start […]

 

Content Marketing Software ScribbleLive Enters Partnership With Google
  Nov 18, 2015 by Amy Gesenhues

ScribbleLive says clients’ live blog content will be displayed in carousel-style search results.

 

Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
  Nov 18, 2015 by Stephan Spencer

Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.

 

See Hour-by-Hour Trends In AdWords With Heat Maps
  Nov 18, 2015 by Daniel Gilbert

Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data.

 
From Marketing Land
 
Google App Streaming: A Big Move In Building “The Web Of Apps”
 
Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
 
Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
 
How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
 
Market Research Platform Lucid Launches “Proof” To Test Ads’ Effectiveness
 
What Publishers Must Consider When Planning Their Mobile Strategies
 
MarTech Today: Bitly’s Channel Tool, No “Emergency Stop” for Social & Prepping For Penguin Update
 
Salesforce Adds New Predictive Powers To Its Marketing Cloud
 
Urban Airship Enables Real-Time Mobile Data Insights For Marketers
 
Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones
 
[Reminder] Upcoming Webcast — How To Boost Lead Conversion
 
Google Revamps Google+ To Focus On Communities & Collections
 
Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
 
Google Will Fight Russian Antitrust “No Mandatory Apps” Ruling
Search News From Around The Web
 
Industry
 
Google Searches Itself to Build More Productive Teams, ABC News
 
An Editorial Note On My Stories, Sources & Coverage On The Search Engine Roundtable, Search Engine Roundtable
 
Ultimate Wrap Up of SMXIsrael, BluethreadMarketing
 
Local & Maps
 
Street View comes to Kampala, Uganda, Google Earth Blog
 
Searching
 
Google Search Looks Ridiculous On iPad Pro, Search Engine Roundtable
 
Search Challenge (11/18/15): A couple of odd questions, SearchReSearch
 
SEO
 
Helping Googlebot To Help Your SEO, koozai.com
 
How to Repurpose Content to Kick Your Bad SEO Habit, semrush.com
 
Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings, Hobo
 
Structured Data Markup Will Be Bigger in 2016, thesempost.com
 
The 30 minutes competitive research, State of Digital
 
Yoast SEO 3.0, Yoast
 
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