Monday, 9 November 2015

SearchCap: Google News Apps, Android Marshmallow & Doodle For Hedy Lamarr

 
 
Featured story
 
Google News Editors' Picks Now Contains App Links
 

Nov 9, 2015 by Barry Schwartz

After two months of asking Google News Publishers to add their app links in the Google News Publisher Center, the Editor’s Picks is now showing App download icons.

 
From Search Engine Land
 

6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
  Nov 9, 2015 by Wesley Young

Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.

 

Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards
  Nov 9, 2015 by Cindy Krum

How might Android Marshmallow’s new features impact the future of mobile search? In part two of a three-part series on the topic, contributor Cindy Krum discusses Google Now Price Alerts cards and Visually Similar Products.

 

Long-Time SEO & Industry Speaker Aaron Shear Passes Away
  Nov 9, 2015 by Barry Schwartz

The SEM industry mourns the loss of Aaron Shear, a well-respected long-time SEO.

 

Hedy Lamarr Google Doodle Honors Hollywood Star Who Invented “Frequency Hopping” Technology
  Nov 9, 2015 by Amy Gesenhues

Known as the most beautiful woman in the world, Lamarr created the technology that laid the groundwork for Bluetooth, GPS and WiFi.

 

Search and the Local-Mobile Consumer: What’s A Marketer to Do?
  Nov 9, 2015 by Digital Marketing Depot

Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which has affected how marketers engage with and convert the local shopper. This means search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. On Thursday, December 3, hear from […]

 

Twitter Debunks Mobile Ad Myths At SocialPro Next Week. Register Today!
  Nov 9, 2015 by Search Engine Land

Maximize the payoff on your social media marketing efforts by attending Marketing Land’s SocialPro conference next week! Discover proven tactics, strategies and tools that will drive ROI on your social media campaigns. A limited number of All Access Passes are still available, so register today! New Addition To The Program We are pleased to announce […]

 
From Marketing Land
 
WordPress Used On 25 Percent Of All Websites [Report]
 
Snapchat Hits 6 Billion Daily Video Views
 
Writing Ad Copy That Converts
 
First Things First: Get Your Mobile Tracking Right.
 
Why Programmatic Advertising Fraud Exists
 
Are Ad Blockers Killing The Digital Economy? Views From Web Summit
 
KPI Frameworks: Bringing Order To KPI Chaos To Prioritize E-Commerce Optimization Efforts
 
MarTech Today: Yahoo’s Image Search, Constant Contact’s Future & Google Tablet Interface
 
Mintigo Moves From Predicting Prospects To Reeling Them In
 
Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items
 
Intermediary Liability In Duffy Case Could Turn Google, Facebook Into Content Police
 
Health Campaign Gets Sexy With Ashanti Video And Interactive Hashtag #DrinkUpAshanti
Search News From Around The Web
 
Industry
 
SMX Israel 2015, Kerstin Reichert
 
TC Summit 2015: Celebrating our Webmaster Top Contributors!, Official Google Webmaster Central Blog
 
Link Building
 
Why Manual Link Building Will Never Be Obsolete, EricWard.com
 
[New Feature Alert] We Just Started Tracking Redirect Chains, blog.ahrefs.com
 
Searching
 
Answer: The story behind a beautiful white flower?, SearchReSearch
 
Google Is Asking What You're Looking For (Again), serptests.com
 
SEO
 
3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success, Moz
 
Getting Started with .htaccess: a Guide for SEOs, Distilled
 
Google Scholarly Articles Results Don't Need Schema Markup, Search Engine Roundtable
 
Google Search Console Data Almost A Week Behind, Search Engine Roundtable
 
Here’s Why Google Still Loves Wikipedia, Stone Temple
 
Mobilegeddon 6 Months Later: 5 Tips for Smart Astronauts, semrush.com
 
Search Analytics Data in Google Search Console Not Updating, thesempost.com
 
SEM / Paid Search
 
Make Better Projections With Excel’s “What-If” Analysis, PPC Hero
 
Using Search Funnels To Measure Branded Performance, PPC Hero
 
Search Marketing
 
How to Demonstrate ROI outside of the E-commerce Sector, State of Digital
 
Keyword Strategy and Mapping: How to Target Keywords to Web Pages, Digital Third Coast
 
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