Tuesday, 10 November 2015

SearchCap: Overstock’s Google Decline, Google Search Console Severity Label & Offline Google Maps

 
 
Featured story
 
Offline Search & Turn-By-Turn Navigation Come To Google Mobile Maps
 

Nov 10, 2015 by Greg Sterling

Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and turn-by-turn navigation will be available offline.

 
From Search Engine Land
 

Overstock Blames Change To Google Search Rankings For Hurting Its Growth
  Nov 10, 2015 by Barry Schwartz

Overstock.com says it was hit by a change in Google’s search ranking algorithm, hurting growth. Its stock dropped 18% based on the earnings report news.

 

Learning From Link-Building Content Failure
  Nov 10, 2015 by Julie Joyce

Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage.

 

Get To Know Your Users With Audience Insights From AdWords
  Nov 10, 2015 by Laura Collins

What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones.

 

New: Google Search Console Fetch & Render Shows Severity Of Blocked Resources
  Nov 10, 2015 by Barry Schwartz

Google added a new feature to the blocked resources report in the fetch and render tool within the Google Search Console.

 

6 Reasons Visitors Hate Your Website
  Nov 10, 2015 by Sponsored Content: Surgo Group

“Should I stay or should I go?” It’s a decision that most visitors subconsciously make when landing on your website. The time you have to capture their interest is brief, and their willingness to stay is affected by various factors. What exactly can you do to guarantee that they don’t bounce? The majority of website […]

 

Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction
  Nov 9, 2015 by Greg Sterling

Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange. Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study. While the number […]

 

Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates
  Nov 9, 2015 by Ginny Marvin

New tools now available to all advertisers to inform manual bid optimizations.

 
From Marketing Land
 
Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace
 
Top 10 YouTube Video Ads In October: Mattel Debuts At No. 1 With “Imagine The Possibilities”
 
Marketing Organizations Must Optimize, Or They Will Fail The Enterprise
 
“Facebook Live” Adds A Subscribe Button; Vin Diesel Had 1 Million Live Viewers
 
Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
 
The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
 
Pinterest’s New Visual Search Results Won’t Have Ads
 
Why Synergistic Email Marketing Makes Sense
 
Customer Engagement Provider TouchCommerce Enters Social With A “Let’s Step Over Here” Feature
 
MarTech Today: Pinterest’s In-Pin Search, Mintigo Evolves & Hedy Lamarr
 
Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies
 
Facebook To Fight Belgian Court Mandate To Stop Tracking Browsing Behavior
 
With Copyright Reform, Is Europe About To Declare “War On The Hyperlink”?
 
comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Search News From Around The Web
 
Local & Maps
 
Google Earth 3D Imagery progress report, Google Earth Blog
 
Google My Business Enables Latitude & Longitude Data For Select Countries, Search Engine Roundtable
 
Link Building
 
Google Disavow File Has A 2MB File Size Limit, Search Engine Roundtable
 
Has SerenataFlowers.com been hit by a Manual Link Penalty?, sistrix.com
 
How To Build White Hat Backlinks With Online Tools, blog.ahrefs.com
 
Majestic Sees 22% increase in Domains in 80 days, Majestic Blog
 
SEO
 
Recalculating PageRank, SEO By The Sea
 
Stop the Local SEO Tunnel Vision & Think Beyond the Basics, Moz
 
SEM / Paid Search
 
New tools and insights to optimize your Shopping campaigns this holiday, Inside AdWords
 
How to Reduce Cost Per Lead in Google AdWords, verticalmeasures.com
 
Your Chance at Making A Good Impression, PPC Hero
 
Search Marketing
 
Google Looking for App Developers for Research Study, thesempost.com
 
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