Friday, 20 November 2015

SearchCap: Yahoo Directory Dies, Mobile Friendly Yandex & Bernie Sanders

 
 
Featured story
 
The Yahoo Directory Is Finally Absolutely Dead
 

Nov 20, 2015 by Barry Schwartz

The Yahoo Directory now redirects to Aabaco.

 
From Search Engine Land
 

Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond
  Nov 20, 2015 by David Fothergill

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

 

SEO For Featured Snippets Leads To Big Gains
  Nov 20, 2015 by Ben Goodsell

Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.

 

What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond
  Nov 20, 2015 by Tom Demers

Columnist Tom Demers shows how some websites supporting Sanders are gaining organic search visibility — and how these principles can apply to your business.

 

Search In Pics: Stan Gets Shades, Google Speed Dating & Gary Illyes Black Hat
  Nov 20, 2015 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Source: Google+ Google’s Gary Illyes With A Black Hat (& His […]

 

Yandex, Russian-Based Search Engine, Adds Mobile-Friendly Label To Search Results
  Nov 20, 2015 by Barry Schwartz

Yandex is the third search engine to add the mobile-friendly label to their mobile search results and release a testing tool.

 
From Marketing Land
 
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Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
 
Keep Your Accounts Clutter-Free With This AdWords Script
 
4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
 
See Hour-by-Hour Trends In AdWords With Heat Maps
 
Marketing Land Quiz – November 20: Do You Know The Latest Social Media & Video Ad News?
 
How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born
 
Marketing Analysis: Unlocking The Power Of Descriptive Statistics
 
What Optimization Leaders Are Doing (And You Should Be Doing, Too)
 
Google Analytics Adds Calculated Metrics
 
Why Marketers So Often Miss The Mark
 
MarTech Today: Google’s “Live Blog,” Act-On’s Verticals & An AdWords Script
 
HireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help
 
Top 10 Video Creators In October: BuzzFeed Tasty Ranks No. 1 With 1.1 Billion Video Views
Search News From Around The Web
 
Industry
 
Matt Cutts Is Trying To Purge The SEO Industry From Twitter, Search Engine Roundtable
 
Local & Maps
 
Explore your transit options and plan your trip with Bing Maps!, Bing Maps Blog
 
Link Building
 
20 Attributes that Influence a Link's Value, Whiteboard Friday - Moz
 
November Historic Index Update, Majestic Blog
 
Searching
 
New Book & Play Themed Carousels in Google Knowledge Panels, thesempost.com
 
SEO
 
5 Signs Media Will Dominate Mobile SEO, semrush.com
 
Google Does Use User Metrics For App Rankings; Why Not Web Ranking, Search Engine Roundtable
 
Google Says There Is No Update Going On, While There Are Signs Of A Small Update, Search Engine Roundtable
 
SEO: The Best URLs Contain Keywords, Practical Ecommerce
 
Search Marketing
 
Video: Google Update Unconfirmed, Quality Raters Guidelines & App Only Rankings In Google, Search Engine Roundtable
 
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