SiteProNews |
- Site Owners-Stay Involved with Your SEO! – A SPN Exclusive Article
- How To Use Mobile Marketing To Improve Your Business
- Discover 3 Amazing WordPress Management Features
- Social Media Marketing – The Reality Does Not Need To Hurt
- 11 Proven Ways to Turn Your Website Visitors Into Buyers
| Site Owners-Stay Involved with Your SEO! – A SPN Exclusive Article Posted: 26 Oct 2011 10:29 AM PDT 
Just because you’ve outsourced your SEO, that doesn’t mean you get to wash your hands of it. Website owners need to remain involved with their SEO, even if they aren’t handling the actual creation and execution of the campaign. SEO is not a “set it and forget it” kind of marketing campaign and even the best SEO company in the country can’t create a successful SEO campaign without your help. Here are 3 reasons why SEO clients can’t just walk away from their SEO entirely, even if they have outsourced it to a consultant or agency: 1. They Don’t Know Your Company as Good as You Do. Your SEO partner is going to do their absolute best to learn the ins and outs of your business and website. Who is your target audience? What problems do you products/solutions solve? What are your long-term business goals? Who is your direct competition? They will eventually learn all of these things and more, but they don’t have this knowledge at the very beginning of your SEO campaign. You have to be able to give them an outline of your business so they can create a custom-fit SEO campaign designed to leverage your strengths, bulk up your weaknesses and works towards your objectives. 2. You Help Keep Your Content Marketing at Full-Throttle. The search engines thrive on content; it’s how they identify if one site matches the search query of a user. Social media networks share, post, link, Tweet and Like billions upon billions of pieces of content daily. Practically everything you do online is fueled by the consistent production of great, engaging content. Your SEO partner needs your help producing that content. Even if they are responsible for writing your business blog and articles published on 3rd party sites, they need your direction and help when it comes to coming up with topics. As mentioned above, you know your industry like the back of your hand and you know what kind of content your target audience is looking for. You either need to supply your SEO firm with content so they can effectively promote it and leverage it for SEO, or you need to give them topics that they can run with. If you want your SEO partner to handle the content writing, don’t tie their hands behind their backs! Trust them enough to actually write the content. Obviously you have the right to see it and approve it before it goes live, but don’t let every blog post get bogged down with red tape and a dozen revisions. The best content marketing strategies stay alive with fresh and timely content. 3. Your SEO Partner is Taking Their Cues From You. It all comes down to communication. If you hand off your SEO to your new SEO partner and walk away without ever looking back, you have no right to get upset if the results aren’t what you wanted. Your SEO firm is going to do everything they can to deliver the best and most successful SEO campaign possible, based on what you told them you wanted. Let’s say your company gets a new marketing director who decides to change the messaging strategy. If you aren’t involved with your SEO firm and actively keeping them in the loop then they are still operating under your initial directions. It might not be until your monthly meeting that you realize your SEO was heading in the wrong (aka old) direction. Now your SEO campaign is a month behind. If you wash your hands of SEO entirely, you’re leaving your SEO partner in the dark. Your SEO partner will provide the expertise, but you need to provide the direction! Nick Stamoulis is the President and Founder of Brick Marketing, a full-service SEO and social media marketing company. With over 12 years of B2B SEO experience, Nick Stamoulis shares his knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal (or SEO Journal) and publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers. Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing Post from: SiteProNews: Webmaster News & Resources |
| How To Use Mobile Marketing To Improve Your Business Posted: 26 Oct 2011 10:20 AM PDT 
Now that you know how many people have smart phones and how many people are sending and reading text messages, just envision how a mobile marketing plan could grow your business. Mobile advertising is a perfect way of getting your message to your target audience. By sending out text messages to your audience, your information is being hand-carried right to their front door. You will want people to subscribe to your list or to your publication and this is a great way to stay in front of them and get them used to hearing from you. It doesn’t matter what type of business you have, potential customers will always wish to hear from someone who has new, helpful ideas. They don’t want to be bombarded with useless messages but if your messages are beneficial, they will choose to hear from you on a regular basis. This is a very powerful way for you to increase your business. Just like email messages, customers can unsubscribe from your lists using their mobile devices. But similar to email marketing, this is the way it works. As part of your total marketing strategy, you need to also have a mobile marketing strategy to reach all of your customers who are going mobile. Here are some mobile marketing points to keep your mobile customers glad and excited to open your text messages: 1. You should make available a text message service to all of your customers. 2. Put the offer on your website, in an online advertisement or in your emails. 3. Your text message should contain a catchy slogan. Clarify what the benefits are to them if they subscribe. 4. Make sure that your text messages are valuable and relevant to your customers’ needs. 5. Offer your customers a great deal. You can offer them a markdown on your services when they send your message onto a family member or a friend. Tell them that the offer applies when they subscribe. If you have a brick and mortar store, you could give your customers a bar code message in your text message. When you send the bar code to your customers, let them know that your offer will expire in a week or 10 days. When your customers come to your store, they can show the bar code on their phone and the discount will be automatically applied. There is no requirement for them to produce a coupon. This is another powerful way for you to grow your business through mobile marketing. You should begin to understand just how powerful a mobile marketing strategy would be to your business if executed the right way. More and more people are getting great deals through mobile marketing so join the club and put together a mobile marketing strategy for your business. Article by Cathy Quel. If you would like more information on how to use mobile marketing to grow your business, then download my free report, http://workonlinesuccess.com/Mobile-Content/index.html Post from: SiteProNews: Webmaster News & Resources |
| Discover 3 Amazing WordPress Management Features Posted: 26 Oct 2011 10:13 AM PDT 
Wrong, the solution to your problem is through the use of a WordPress manager. A WordPress manager is a software designed to help you manage ALL of your WordPress sites, blogs and their respective domains all from one single location. In a sense it becomes the dashboard for all of your site’s dashboards. That easily allows monitoring all your sites’ statistics, editing and uploading content, and even uploading all the themes and plugins that you use for all your sites. Take note that this can all done within the program. It simply means that you won’t have the difficulty of constantly jumping from one site to another just to check and to do all the maintenance work that needs to be done. These are just some of the benefits that you’ll be able to avail from using a WordPress manager. But, that’s not all the benefits that you’ll be able to get from this tool. Here are 3 of the many features of a WordPress Manager that would help improve your website and blogging activities. Those features are: 1. Multiple Domain Management - With a WordPress manager, you’ll be able to easily create and manage as many sites as you can. As I mentioned earlier, you can easily keep track and even make up to a hundred different domains through your dashboard. Not only that, the program also makes constant checks to see if your domains are still up and running. This drastically shaves off a lot of time that comes with having to manually set up individual domains. 2. Full WordPress Support - What this really mean is that all of the domains that you set up automatically have the latest version of WordPress installed. This also saves you time from having to check if any of your sites have outdated versions of WordPress. Another amazing thing about this feature is that you’d only have to log in once to be able to access ALL of your dashboards. So, you won’t have to constantly keep a pen and paper (or a Notepad window) lying around for taking down any login information. This all goes out of the window when you start using your WordPress manager. 3. Domain Templates – This WordPress manager feature allows you to create templates for all of your different sites. Basically, a template would contain all of the customization features such as desired themes, plugins, PHP scripts and more. Let’s say that you want your blogs to have a particular design, you can set them up that way by setting up the domain templates that you’d want your blogs to have. If you have plans of creating more blog sites in the future, all you need to do is apply the template that you previously used and it’s done. No hassle and no need to worry if the site didn’t turn out the way you wanted it. If you want to get over the problems with maintaining all your sites, start using a WordPress manager and you’ll definitely see the benefits for yourself. Article by Elmar Sandyck. “If You’d Like To Learn More About Wordpress Manager Then Please Read Below” FREE REPORT! Discover A Little Known, Yet Extremely Powerful Blog Management System That’ll Help You To Get Rid Of The Pain Of Managing Multiple Blogs, Faster Than You Ever Thought Possible worpressmanagerreview.com Post from: SiteProNews: Webmaster News & Resources |
| Social Media Marketing – The Reality Does Not Need To Hurt Posted: 26 Oct 2011 09:49 AM PDT 
Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1. Do you know what folks are saying about your business on Social media web sites? Every day I log into Facebook and Twitter and take a peek at what my buddies and friends are saying. It is not uncommon for my pals to write-up critiques, positives, negatives and feedback regarding an experience with a nearby business. Surely you’ve observed Facebook status updates quoting points like “Wow! That fresh Maccas burger is the best” or “Many thanks to TNTS for their amazing assistance regarding my financial planning” and even “I really like Minilink. It saves me an hour or so travel every day!.” On the other hand, I’m also positive you have observed remarks including “Never heading again to XYZ restaurant on Cathedral St ever again. Cuisine was awful and waiting staff ended up being impolite” or “I cannot believe how bad the service ended up being done on my small vehicle by XYZ” or perhaps “Don’t visit Jim’s. They are too expensive and very over-rated.” So do you know what individuals are alleging about your business? Can you deal with the concerns or thank individuals for beneficial suggestions? All of those reviews and assessments are greatly valuable to your organization. They are able to help you make knowledgeable decisions about specific items, personnel, solutions etc. This sort of data is completely invaluable to the good results of your organization. 2. Why is Social media so truthful and why is it essential to your enterprise? Did you know that 78% of peer critiques affect folks to believe what they are saying whilst on the other hand, only 14% of individuals believe a commercial? The reason is simple – people think what peers say a lot more than they believe a sales pitch, or an enterprise advertisement. They’ve a feeling of confidence in suggestions and reviews more so, than your enterprise. They understand that you will continually praise your products and services, puffing that ‘you are the best’, ‘you have the cheapest prices’ and ‘you really are a market leader’. Consumers don’t wish to know about all of this. They want evidence! They want outsider information! Shoppers are willing to reward and criticise. It really is straightforward to publish a tweet or update a Facebook status showing an encounter with your organization. Many social networking members write-up info that is regular to daily existence i.e. “on my way to work.” They are the form of customers who definitely are not inconvenienced to publish about dealings with you. More than half of Twitter and Facebook customers put up daily – so be conscious of what exactly is said about you! 3. Social media marketing coverage drives Search Engine Optimisation (Seo) Search engine optimization is quite simply a strategy or number of techniques used to generate your enterprise to a higher rank on major search engines, like Google. Such exposure creates further site visitors to your website, increased sales and ultimately, an elevated bottom-line. Social media marketing will support drive your Search engine optimization. Prolonged communications on Social media marketing sites will entice interest in your enterprise. Without having Social media interactions, it’s virtually unattainable to improve your Seo. The 2 move together and so are both critical to web marketing methods for your business. Incorporating a powerful Social media marketing and Search engine optimization technique is just not a simple course of action. In very competitive industries, it could consider some months before highest outcomes are achieved. For the strategy to be sustainable, it requires ongoing focus and optimisation. In the event you want help with Search engine optimization or Social media marketing, make sure to contact a professional. Some of your rivals currently have set up Search engine optimization and Social media methods in place. Make sure not to fall any further behind. Now is definitely the time for you to act. For more information on Internet Marketing in particular, SEO and Social Media, you should contact an expert. Visit Jessie Andrews at www.genzwebsolutions.com.au for more details. Post from: SiteProNews: Webmaster News & Resources |
| 11 Proven Ways to Turn Your Website Visitors Into Buyers Posted: 25 Oct 2011 10:00 PM PDT 
If your responses to the above questions are in line with your expectations, then you are probably one of the lucky few website owners or marketers with the skill and ability to turn your website visitors into buyers. But if you still find hardships in this, like many other marketers, it’s high time you tested the following tips for improvement. How do you then turn your website visitors into buyers? Before going into the details, bear in mind that your success in making a sale online will largely depend on your ability to create a reason for your visitors to hang around your website, to keep visiting your site frequently and to perform the actions you expect them to do. There are many ways of doing this, but let me share with you 11 proven ways. When you apply them properly, I believe you will be able to turn your website visitors into buyers slowly but consistently. 1. Having the right product for your targeted visitors. Review your product. Does the product you provide, meet the individual needs of your targeted traffic? If it doesn’t, consider coming up with an alternative way of meeting your customers’ needs and satisfaction. 2. How is your website in terms of loading time, appearance, content organization and easiness to navigate? Are your visitors put off just because your website loads slowly and its appearance does not give them a positive first-hand impression? Is it because of the poor navigational and broken links? Find out and do something to it as soon as possible. 3. Credibility: Do visitors to your website have trust in your products and in you the business owner? How have you built your credibility? Probably it’s one of the reasons stopping your visitors from taking any further action. Trust protects you and can easily turn your website visitors into buyers. 4. Your sales copy, how is it designed? Does it target your visitors’ goals, dreams and desires? Does it bring out the major benefits of your products and services? It’s important for your sales copy to attract both the emotional and physical needs of your visitors, or else they click away and never come back. 5. Provision of useful content: How is the content on your website? Is it good content that compels people to hang around your site? Does it make your website become a site of regular reference for most of your visitors? Does it help in building your credibility and believability for your customers to buy from you? 6. Provide a free promotional product that relates to your targeted audience. People love free things and the moment you provide something, you prompt them to take the actions you want them to perform. You can provide products like a free ebook, free software or any other product. You never know, it can turn your website visitors into buyers. 7. Give a discount offer on your products. Your visitors, like any other people, will enjoy good deals. Try it out, you can easily make a sale and turn many of your website visitors into buyers. 8. Giving your visitors a free trial or a sample offer is one of the best tricks to turn your website visitors into buyers. For instance, if you deal in software, you can provide a free trial to your potential customers for a short period. When they use the product and find it useful they are compelled to buy it. I first tried out all the software I use for at least 15 days and when I felt satisfied, I finally bought them. 9. Make your ad banners and text adverts as attractive as possible. Use power words that can hardly be resisted by your visitors. It can easily attract your visitors to buy your products. 10. Remove the risk by offering a money back guarantee on your product. Mention it on your sales copy or messages, on your ad banners and on your order pages. It will build your potential customers’ assurance and change their mindset. 11. Have an online customer support system. Guide your potential customers to fully understand your products, programs and services. Probably they are not buying just because they lack support and more knowledge about your products. Remember that most people do not want to venture into doing things about which they have scanty knowledge. Finally, I would like to appeal to you to review your site to find out whether there are any issues that need to be resolved and take some steps to proactively turn your website visitors into buyers, based on the 11 tips given above. Charles Kiyimba owns www.CashWithGoleza.com and www.golezadesigners.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. Visit today to discover the secrets behind building a successful home business. Post from: SiteProNews: Webmaster News & Resources |
A lot of businesses and websites look into outsourcing their SEO for numerous reasons. For some, they’ve been handling it in-house for a while and are looking to take it to the next level with some professional guidance. Others (usually smaller companies) don’t have the time or manpower to fully manage an SEO campaign so they want an SEO firm to take over the day-to-day management. Whatever the reason you want/need to outsource your SEO, just remember one thing:
Did you know that over 91 % of people in the country have a mobile device? Twenty percent of these people, which consists of more than 50 million people, have an internet-capable “smart phone?” These smart phones are iPhones, Androids and Blackberry phones. There are more than 150 billion mobile text messages that are being sent every month by these mobile devices and a rather amazing ninety percent are being read within one hour of being sent. 
If you are having trouble in keeping up with all of your blogs and sites, you might want to consider using a WordPress manager. Obviously, WordPress has become one of the most used platforms when it comes to website and blog design. But what if you actually own dozens of sites or even more? That would be a big problem for you right?
Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques?
Learning to turn your website visitors into buyers is a skill that every internet marketer should acquire. Do you have a website or a blog you are promoting? Are you satisfied with the behavior of the people who visit your website? Do they come and disappear without accomplishing the desired actions you expect them to perform such as filling in a form, buying a product or signing up for the program you promote? How much time do they spend when they visit your site?| You are subscribed to email updates from SiteProNews Recent Articles To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment