SiteProNews |
- Making The Most of Mobile Advertising
- What Is More Important – Quantity or Quality in Online Article Submissions?
- Death of Steve Jobs Fails to Break Twitter Record
- 12 Clever Ways to Boost Your Traffic
| Making The Most of Mobile Advertising Posted: 07 Oct 2011 08:37 AM PDT 
What does that mean for advertisers? It means that they have to start becoming active and creative with their mobile marketing campaigns and that will involve a strong understanding of how consumers interact with their mobile – when they use them most, how long they spend on them, and what they are using them for. Research indicates that the average mobile app session is 4.3 times longer than the average website session, this is likely due to the fact that people using mobile apps are doing so while they’re waiting in lines, sitting on the bus, or dottling until it’s time for their next appointment. Moreover, the average number of apps per smartphone device is almost one hundredth of the total number of apps available for IOS and Android devices and less choice means more focus. How can brands take advantage of consumers in these instances? Some suggestions are: 1. Personalised experiences for shoppers: By tracking down consumers once they visited a retailer’s site, brands can show them products according to the parts of the site they clicked on. It is of significant importance that all products and offers are relevant to each consumer since mobile shopping sites display little information. 2. Social integration: This is good for both consumers and retailers. Consumers obviously love spending time on social media sites – 30% of smartphone users accessed social networks via mobile browsers in 2010. More specifically, the number of mobile subscribers accessing Facebook increased by 112% between January 2009 and January 2010, and the number of subscribers accessing Twitter rose by 347%. For brands integrating social into their mobile shopping experience is great because it means that consumers can easily share products they like with their friends and family. 3. Mobile advertising: Store location and hours are key for mobile marketing as are Google maps and advertisers would be silly not to take advantage of them. More than advertise to them, brands should think of creative ways to interact with their audience via mobile. Knowing that they might be standing around killing time might inspire them to create some sort of game where, if they win, they have access to a discount code they can use towards a purchase. With an idea like this brands are reaching out to their audience, entertaining them, engaging them, and offering them a good reason to come to their store or make an online purchase. If they ask for the users email and phone number to give them the discount code, they can include them on their email list and continue the conversation at a later date. There are a lot of fun and innovative marketing ideas brands can come up with for mobile, and it’s high time to get going on them. Article by Tamara Jacobs. Adaptive Consultancy is a London-based digital agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on ecommerce solutions visit http://www.adaptiveconsultancy.com/e-commerce/ Post from: SiteProNews: Webmaster News & Resources |
| What Is More Important – Quantity or Quality in Online Article Submissions? Posted: 07 Oct 2011 07:55 AM PDT 
What exactly does article marketing require? Which is more important in an online article submission–quality and quantity? The answer is “both”, but not in the way you may think. Your first job is to produce a quality free reprint article. If you don’t, then your article won’t be republished. Republication is the whole goal of article marketing. If you throw together an article and it’s laden with spelling and grammar errors, then it’s not going to be much use to you. You also have your readers to think about–people will form opinions about you based on your articles. If your articles are well-written, thoughtful, and helpful, then people will come away with a positive impression of you. If, on the other hand, your articles are confusing and look thrown together, it can appear as if you’re unprofessional. It can be hard to take you seriously. It is to your benefit to take the time to write a solid article. Here are 5 things to shoot for: 1 – You need to refine, edit, and check your article for grammar and spelling errors. You may need to spread this work over a few days. 2 – Your articles should be organized–the argument or points in your article should flow in a logical manner. 3 – The subject matter of your article is important too–your article needs to answer a question that your readers are wondering or teach them a skill. 4 – Your title should be constructed to catch a reader’s attention. The title should clearly tell what the article is about and be phrased in an interesting way. 5 – Your articles should provide fresh information. Don’t just write what you see other people writing. Instead, put your own spin on things, teach your topic from an angle that hasn’t been covered, and answer questions that you don’t see being answered. Let your readers guide you–many times a customer or client may ask you a great question. Many times your answers to these frequently asked questions can be used as the basis for articles. As you get more used to writing, the process gets faster and easier. It may not take you as long to write an article when you become more experienced. There’s also the issue of quantity–does it matter how many articles you submit? Yes, it does. You need to submit enough articles on a consistent basis to see results with article marketing. When you’re first starting, it may be something that you work up to. If you’ve been wondering if you should be focusing on quality or quantity, focus on quality first. Get your writing process down so that you’re creating quality articles, then you can work on writing a sufficient number of article each month. Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website … including yours! Go now to http://www.submityourarticle.com/report – some people have used the same information to boost their traffic by up to 600%! Post from: SiteProNews: Webmaster News & Resources |
| Death of Steve Jobs Fails to Break Twitter Record Posted: 07 Oct 2011 12:26 AM PDT 
We all heard the sad news yesterday that Steve Jobs, founder and visionary at Apple, had died at the age of 56 after a long battle with pancreatic cancer. I heard it from a client who lives one mile from Apple headquarters and was awoken by helicopters over his house at 4.30am. But most people heard about it via social media. Within seconds of an official statement released by Apple, the first tweets started to appear.
Twitter users started spreading the news of Jobs’s death, adopting #SteveJobs #iSad and #ThankYouSteve hashtags attached to their tweets. For the first few hours, the rate of Twitter activity about Job’s death looked like it was going to break the tweet per second record of 8,868 tweets per second, set after U.S. R&B artist Beyoncé announced her pregnancy at the MTV Video Music Awards in August. Australian social media monitoring firm SR7 estimated that Twitter activity hit 10,000 tweets per second following the announcement: “We’re awaiting the official Twitter data to be released, however, from the numbers that we’ve been monitoring through the day since the announcement it’s certainly been trending to break that record,” Peter Fraser, co-founder of SR7, told the news agency Agence-France Presse. TwitSprout went even futher, claiming tweet activity reached 42,000 per second at one point. But it was Twitter who finally revealed the truth. In a statement given to Forbes last night, a spokeswoman from Twitter said that their internal data showed a rate of 6,049 tweets per second. That's faster than tweets following the death of Osama bin Laden (a little over 5,000 TPS), but below the 8,868 tweets per second that followed Beyonce’s pregnancy announcement. But even though the death of the technology icon failed to break the all-time tweet record, Steve Job’s death *did* break Twitter temporarily. The site fell over for around 2 minutes under the weight of the heavy initial tweet load. Apart from anything else, it’s an interesting insight into the growth of Twitter. Consider this: following Michael Jackson’s death in 2009 there were just 493 tweets per second being sent, yet this was still enough to crash the service. As a final tribute to Steve Jobs and the impact he had, Twitter staff put together a fascinating infographic portrait, consisting of a visualization of public #thankyousteve Tweets, sent over about 4.5 hours yesterday. RIP Steve Jobs. Post from: SiteProNews: Webmaster News & Resources |
| 12 Clever Ways to Boost Your Traffic Posted: 06 Oct 2011 10:00 PM PDT 
Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer. So, to grow your sales, you need to boost your traffic and/or your conversion rates. Below are twelve things you can do right now to start increasing your traffic to get those sales. 1. Launch an Article Marketing Campaign – Writing articles is not as hard as you might think and it can do wonders for your traffic! Write about something you know and just pretend you are telling a friend all about it. There is no need to use big, fancy words because people just want basic, straightforward information. Submit your articles to some of the more prominent article directories such as Ezine Articles. 2. Guest Posting and/or Commenting on Blogs – Do a search to find quality blogs in your niche and ask if they accept guest posts. Write helpful comments on existing posts and leave your link. Get involved and start building your reputation! A good place to find blogs that need guest posts is BloggerLinkUp. 3. Write Website Reviews – Review websites on Alexa and get more traffic and improve your Alexa rating. Go to Alexa, register an account and start reviewing and getting that traffic. 6. Interactive Site – Make your site interactive with forums, polls, surveys, etc. If your visitors feel more involved with your site, you will get repeat visits and longer stays. Add a little fun as well with contests, games, etc. Have a weekly or monthly scavenger hunt, trivia game, etc. Running a contest for a month can boost your traffic by thousands. 7. Business Cards – Produce an effective business card and hand them out wherever you go. Be sure to make it unique. Offer a discount on a first order. Add a personal message. Offer a freebie. Make your business card more than just your name and address. 8. Podcasting – A podcast is an audio or video broadcast which people can listen to and/or watch on many devices. Make your podcast informative but interesting. Talk about how your site can help the people listening and let them know about any contests or other interactive activities you offer. All you need to make a podcast is a working microphone and a voice editor such as Audacity. Once you have made your podcast, promote it in podcast forums and podcast directories such as PodcastBlaster. 9. Moving Billboard – Turn your vehicle into a moving billboard to advertise your website wherever you go. Use affordable vinyl coverings such as Car Wraps or magnetic signs from Esigns. A day of fun can bring you a lot of traffic from your mobile billboard! 10. Social Media – These days social media is a must for more traffic. Join Facebook, Twitter, LinkedIn and more. Visit message boards and forums and really get involved. Answer people’s questions, offer helpful advice and information. Becoming an active participant in social media can do wonders for your traffic. 11. Offer a Freebie – Write an informative report or ebook and offer it for free. Put in your website link and other business info. Let people know they can give it away on their sites as well. Add it to your email signature. Post it on your social media pages. Before you know it, your report could be all over the web bringing you new traffic every day. 12. Sitemap - Create an XML sitemap for your site and submit it to Google. A sitemap will allow more accessibility to your pages by the search engines, thus making your pages easier to find by people doing searches. You can easily create up to a 500 page sitemap with XML-Sitemaps. There are other options as well such as XSitemap. Do a search and find alternative options to choose from. There are numerous ways to get more traffic to your site. Some will work for you and some will not. Try the ideas in this article and add to them, or mold them to work even better for you. Traffic does not come easily but by working hard, trying new ideas and finding out what works best for you will be very effective in boosting your traffic. Terri Seymour has over twelve years of online experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebooks and more. Sign up for the RSS Feed for a free business ebook with MRR. http://www.SeymourProducts.com Post from: SiteProNews: Webmaster News & Resources |
Mobile marketing increased by 75% between 2009 and 2010, the highest marketing jump of any platform – social media marketing increased by 32% and internet marketing by 14%.
You may be wondering if taking the time to write a quality article is really worth the effort, considering that if you spent less time on each article you could produce more of them. 
Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent.| You are subscribed to email updates from SiteProNews Recent Articles To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment