Marketing Pilgrim Published: "72% of Antitrust Lawyers Do Not Feel That Google Hurts Competition" plus 3 more |
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| 72% of Antitrust Lawyers Do Not Feel That Google Hurts Competition Posted: 07 Oct 2011 06:58 AM PDT
The event was a debate and polling before the debate had attendees of the debate set at 61% not feeling that Google has hurt competition. Those on the other side of the debate? Before it got underway 19% felt that Google was hurting competition and that number lowered slightly to 17% following the exchange. So what's this prove? Well, nothing really. Since this group of lawyers is more likely to be from the Silicon Valley region there could be more bias toward protecting one of the biggest players not only in the region but the entire planet. What it does show, however, is that lawyers have a different view (one that actually is supposed to know the law) vs. the tech press (and press at large) that wants to try any case about Google on emotion rather than law. Right now, emotion is easy to sell. Look a the Occupy Wall Street protests. These people are gathering in some places and not even knowing what their message is. Wow, that's encouraging. Now, don't get me wrong, what happens on Wall Street can be maddening for sure. The trouble is that I don't have any economic training to fully understand exactly what is wrong other than it manifests itself in greed. Greed is not good for all (although it is ridiculously good for a select few). Sure it can be a bone of contention but unless I have some real knowledge of the real deal I don't have a real opinion. I am just complaining. So back to Google. This straw poll is by no means a final judgment on whether Google is or is not too powerful but rather a chance for us commoners to put emotion aside for a second and seek the facts. If Google is found to be guilty of these charges based on the law and facts then so be it. But if they are found not guilty of these charges based on the law and the facts we have to simply let it go and stop complaining. Why not instead try to use what Google has created to help pull us all out of this economic train wreck. Now wouldn't that be revolutionary? Image Credit robodread / Shutterstock
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| What's Not To Like With Brands On Facebook? Plenty Posted: 07 Oct 2011 05:04 AM PDT As Facebook evolves it continues to ride the fine line of telling users that what is being developed (Timeline, Ticker etc) is for their benefit while creating a more effective advertising vehicle to get to Facebook's real end game: cash. I appreciate all the "world changing" rhetoric that comes from Facebook's founder, Mark Zuckerberg, but whenever I hear that I go back to his true feelings about people who hand over information to him. The trick is for brands to take this sharing mentality and do much the same as Facebook. Get people to "like" them on Facebook so they can get to their end game: cash. Apparently though there is a significant number of people who are staying on the sidelines when it comes to brands and Facebook. eMarketer shared some data from ExactTarget showing these hurdles.
Of note, this sample set is of people who actually HAVE liked at least one brand on Facebook so these are not just a bunch of Facebook like naysayers. They are discerning likers which is a very scary prospect to marketers. people who think about hat tey do online get in the way of larger numbers and they seem to perplex many marketers. The chief motivation for this unwillingness to "like" a brand on Facebook is, as always, privacy. Whether it's the desire to not be hit with constant messages from the brand or not feeling comfortable with giving a brand access to profile information the message is clear: some folks really don't want to let everyone know everything and have access to everything like Zuckerberg professes.
The impact this mindset has on marketers' efforts will be interesting to watch. Smart marketers will simply set expectations for Facebook performance based on the reality that not everyone will play along. Others will be driven to get every last ounce from everyone regardless of whether the end result of trying to court all people could end up being alienating some. Until the marketing profession buys into the reality of what people REALLY want rather than drinking the Zuck-Aid about everyone desiring to share everything all the time, there will be this conflict. CMO's will look at total audience potential and wonder why they don't have everyone on board. As a result there will be pressure to sell people on the idea of following or liking a brand to goose quantity over the still much more important element of quality. It's a dance not worth getting into but that doesn't mean that marketers won't push the limits of business intelligence. What's your take? Should you be out to convince someone that they should follow your brand or are you making yourself so attractive through solid practices that only the right people will be on your bandwagon? Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| Millennial Media SMART Report Looks at the CPG Industry Posted: 06 Oct 2011 04:02 PM PDT Millennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry. Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial:
Is it just me, or does it bother anyone else to see the words alcoholic beverage and mobile in the same sentence? The vast majority of CPG campaigns pushed consumers to go from mobile to social (78%), while 56% sent consumers off to watch a video. When you look at the campaign action mix for all industries (the orange boxes), Mocial is barely a blip, while Application Downloads and Watching a Video are the top goals. What will September bring? Except to see a rise in video and even more special landing pages as online marketers gear up for the holidays.
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| LinkedIn Adds Company Status Updates Posted: 06 Oct 2011 12:03 PM PDT LinkedIn, the social network for business, just added a new feature that makes the service a little more like. . . well, you know, that other popular social network which shall remain nameless. It's called Company Status Updates and it's an easy way to keep your company's name in front of your customers. This new feature allows the page admin to post a 500 character message which can include a video, URL or photo. That update then appears in the feed of any person following your company. Here's a screen shot from their intro video:
Only company page admins can post, but anyone can comment and that comment shows up on the Followers home page, so there's that extra bit of reach everyone is always talking about. It's a simple but very powerful feature, because it gives companies an opportunity to put their brand front and center day after day. Use the status update to promote sales, events, link to press, blog posts, or share company news. Start a conversation with information your followers will want to share with their contacts and there's no telling how that might come back to you.
Visit the LinkedIn Company Pages FAQ for more information. LinkedIn also announced their new Certified Developer Program which is there to help you drive engagement. Launch partners include AKQA, Buddy Media, HootSuite Media, Inc. and Wildfire, all available to help you with your social media needs. Learn more about that here. Join the Marketing Pilgrim Facebook Community
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