Marketing Pilgrim Published: "Cup of Joe: With The Right Expectations, You Can't Touch This!" plus 2 more |
| Cup of Joe: With The Right Expectations, You Can't Touch This! Posted: 21 Oct 2011 09:30 PM PDT The other day I saw someone Tweet about MC Hammer starting his own search engine. And I laughed. I mean seriously, who would ever expect this guy as being an innovative tech entrepreneur? I honestly thought the tweet was a joke about silicon valley hype. A little later I went and actually looked at the supposed site, and again thought it was an evolving joke. This is because the site (that hasn't launched yet) currently consist of a sign up page and a poorly done logo. And then later, I stumbled upon the above video. Wow. Looks like Mr. Hammer knows a thing or two about tech! As you can see, Stanley Burrell, known by many as MC Hammer has a very savoy understanding of some of the leading market demands in information retrieval. He talks about building an engine that can pull data from the deep web and present it in a format that is both intuitive to the user's intent, and query-relevant. I will be honest with you, I wasn't expecting this from the prince of parachute pants! But, now I am impressed and want to know more! In fact I have already gone back to that ugly signup page and put my email address in! So how did Burrell and his team take me from dismissing laughter to opting in to their email list? They leveraged my low expectations to "wow" me. Setting the right expectations can be a powerful strategy in marketing and business. But doing so effectively requires a good understanding of your capabilities. If you over sell yourself then you ruin built up expectations when you go to deliver. However, if you undersell yourself its harder to get people interested in what you are offering. How To Wow With The Right Expectations § Have a firm grasp on your abilities. § Plan your offering around these abilities, with out exceeding them. § When talking about your offer, be subtle in the areas that are most impressive to keep expectations in check. At the same time leave an air of mystery to whats to come. § Finally, deliver your offerings with confidence. § Sip a cup of tea as you watch folks go, "Wow!". With the right expectations MC Hammer will make a splash when they launch in December. Start practicing building the right expectations today and you too will start seeing awesome things happening for your marketing and business. Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| AOL Radio: Can Less Equal More? Posted: 21 Oct 2011 02:11 PM PDT
Bloomberg reports that AOL is cutting back to 3 minutes of commercials per hour. If they were previously running 6 minutes per hour, it's no wonder they had trouble keeping listeners tuned in. AOL Radio's General Manager Lisa Namerow says that too many ads was the most common complaint among listeners. Not surprising, as we've learned that consumers have very different feelings about ads in different formats. For example, TV watchers tolerate, and sometimes even enjoy, the commercials that run during their favorite shows. But surveys have shown that people don't like seeing ads when they watch those same shows online. Maybe it's simply a case of not knowing how to complain when it's a TV or radio ad. With online, it's easy to hit that contact us button and grouse. AOL is hoping that the reduction in ads will help raise the number of listeners. The site has had a 25% drop in users over the past year and that hasn't helped AOL's bottom line. At least AOL has advertisers. As popular as Pandora is with users, they've had a hard time attracting marketers. Bloomberg suggests this may have something to do with an unconventional ad format that blends 15 second audio ads with display and video spots. The AOL Radio player page is bordered with display ads at the top and to the right, but this is radio. People turn it on and then hide it behind another window. If you want to reach this audience, it's got to happen through the headphones and not on the page. If AOL's less equals more theory works out, they've got a plan in place in that should counter the loss in monthly revenue. Two plans actually, a $3.99 "Radio Plus" plan and a $9.99 on-demand plan which will both be completely ad free. With their shiny new interface and simple navigation, AOL Radio could end up being a contender.
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| Infographic: Anatomy of the Digital Consumer Posted: 21 Oct 2011 01:51 PM PDT Social / Mobile / Local make up the holy trinity of digital marketing. Each one has its strengths and weaknesses and not all of them will be home runs for all industries. To help you decide what's the best way to reach your customer, Nielsen and NM Incite, have put together these colorful and informative infographics. We begin with social.
Now let's get moving with mobile.
Finally, let's take a trip around the neighborhood with local.
There's good news on the coupon and deal front – check the right side of the box. And then there are the circles in the middle that make it clear that home is not only where the heart is, but it's where we like to be when we go online with our friends. The number that bothers me most? The 12% of people who said they access social media in the car. I can only hope that they were parked when they updated Facebook. "Just caused a major car accident because I was on Twitter! Sorry to all involved." Social. Mobile. Local. Which one is working for you? Join the Marketing Pilgrim Facebook Community
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