Will you submit your video for the contest?
 |  |  |
| Newsletter Archive | | | Article Archive | | | Submit Article | | | Advertising Information | | | About Us | | | Contact |
|
 Thursday, October 27, 2011 Google introduced a new program in partnership with American Express called My Business Story. This lets small businesses tell their stories through videos, and leads up to the second annual Small Business Saturday, which is aimed at encouraging communities to spend and support local businesses. "Let's say you're a custom sneaker maker. Or you run a yoga retreat center," says product marketing manager Marisa Currie. "Or maybe you even sellvegan Vietnamese out of a gourmet food truck. Your business has its own unique story to tell. If you had the chance to show the world what your business is all about - from its founding roots to the ways it changes your customers' lives, would you take it?" "And since Google research has shown that companies who use video can expect better customer engagement and retention, we are launching a new video tool so that small business owners can create personalized, professional-quality videos about their business," says Currie. Small business owners who submit videos will get a chance to appear in an ad on the YouTube homepage on November 25. Google says this is viewed by about 22 million people in the U.S. every day. Additionally, 36 small businesses will be featured in the ad and will receive an online ad campaign worth $5,000 from Google and American Express. The deadline for entry is November 15.
|
 By Sally Ormond Is email marketing part of your marketing strategy? If so, I bet you've pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the success of your email is determined by the type of day the recipient is having. So, it's not surprising it can be a frustrating activity. Boosting your open rates There are 5 simple strategies you can take to give your open rate a bit of a boost. They aren't new and they're hardly earth shattering, but they do work. 1. When do you send? Believe it or not, the day you choose to send your email will have a big effect on your open rate. As a general rule, it's best to avoid Mondays and Fridays. As you would expect, most people are either catching up on work from the weekend or they're winding down in readiness for the next weekend. Therefore, a Tuesday, Wednesday or Thursday are the best days. » Continue reading this article.
|
 |
|
|
|
| Newsletter Archive | | | Article Archive | | | Submit Article | | | Advertising Information | | | About Us | | | Contact |
| Small Business Newz is an iEntry, Inc. ® publication - 1998-2011 All Rights Reserved Privacy Policy and Legal 2549 Richmond Rd. Lexington KY, 40509 All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us. |
| --This email is a service of SmallBusinessNewz-- SmallBusinessNewz: Deactivate / For other inquiries: support@ientry.com |
No comments:
Post a Comment