Marketing Pilgrim Published: "Blogs Seen As One of the Best Inbound Marketing Tools for Agencies" plus 4 more |
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| Blogs Seen As One of the Best Inbound Marketing Tools for Agencies Posted: 20 Oct 2011 07:09 AM PDT Inbound marketing encompasses a lot of Internet territory. It includes blogs, e-mail marketing, social media, content marketing, SEO and more. Best put, there are less areas of Internet marketing that do not fall under the umbrella of inbound marketing than do. One nuance in inbound marketing is something that happens in every area of business: not everything works well for everyone. What works for a traditional B2C company may not work for a B2B company. What works for a company looking for new prospects may not work for solopreneurs or smaller shops. Sounds simple but many overlook the fact that there are inbound marketing options that simply work better in certain verticals than others. Apparently in the agency world social media (Twitter, Facebook, LinkedIn etc) don't work nearly as well as the time tested (and too often dismissed) blog. This data from research done by RSW/US and RSW/AgencySearch and reported by eMarketer shows just how valuable blogs are to agencies looking to find new leads in the online space.
So why are blogs more effective? This next chart may give an indication. It appears as if the less "two way" the communication is between marketers and agencies the more comfortable the marketer is. One can only guess that marketers don't want to open the door directly for any type of sales pitch which agencies are known for.
Based on these findings it looks like marketers have made it clear to agencies and have essentially given them their prospecting marching orders. They are simply saying: Let us make the decision for you based on what you supply to us (in terms of content and information) rather than throw at us (in terms of sales pitches etc). So marketers are, in essence, no different than consumers who respond well to inbound marketing practices that allow the prospect to judge whether a business is one they want to work with rather than being "sold" anything.
If you work for an agency and are reading this post, do you feel that your inbound marketing efforts are working? Do you agree with these findings that blogs are one of the most effective ways to attract prospects for your agency? Are you having the same level of success with social media as was reported in this research? More? Less? Check in with us in the comment section.
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| Looking for Internet Marketing Jobs? We Have Them! Posted: 20 Oct 2011 04:49 AM PDT
We can help. Check our Internet marketing jobs board. Here is a sample of what is available. Account Manager – Search Marketing Agency – Lloyd Staffing – Mineola, NY Online Marketing Manager – Motif Investing – San Mateo, CA Search Advertising Lead Job – Microsoft Canada – Toronto, ON Online Marketing Manager – SendGrid – Boulder, CO Digital Marketing Director – The Taunton Press, Inc. – Newtown, CT If you are an employer you can list your Internet and social media marketing jobs here at Marketing Pilgrim for just $27 / listing / month. It's easy to do so list your job opening today. Best wishes from Marketing Pilgrim as you look for that job or that employee! Image Credit Andy Dean Photography / Shutterstock
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| Online Publishers Score Legal Victory Regarding Linking Posted: 20 Oct 2011 04:20 AM PDT
Of course, this is one ruling in one country but it could set a precedent for others to follow. It does open the debate a little further though about the spread of material that is not true about a person or organization. This is an ongoing problem in the online world and publishers must always be aware of the potential can of worms they are opening when they link to any material that may be deemed inaccurate. The ruling comes around a definition of a link that calls it the equivalent of a footnote in traditional written material. This is an interesting view and one that publishers love.
To be clear this vote by the Canadian Supreme Court was not unanimous and dissenters had their point of view as well.
Many of our readers are publishers as well and would probably take the side of the ruling since it gives protections to publishers. My suspicion is that this type of ruling will be looked at closely by many more and not everyone will come to the same conclusions. While most publishers are not out to intentionally slander someone those who don't have a particularly strong moral compass can run with this one pretty hard. So do you agree with this decision? What are your thoughts on the responsibility of those providing links to other material? Image Credit Oleksiy Mark / Shutterstock
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| Take This Lollipop Demos the Horror of Cyberstalking Posted: 19 Oct 2011 05:17 PM PDT
Not worried? You might have a different view after you check out "Take This Lollipop." The interactive website lets you look over the shoulder of a very creepy, cyberstalker as he peruses your Facebook profile. At first it's not that unusual. Dozens of websites, like the one for the new movie The Thing, use your profile data to populate their online world. But when the stalker looks up your address on Google maps then jumps in the car and drives off, fake or not, it had me checking the locks on my door. I first read about the site at Fast Company and I must admit, I wasn't not totally sure of its purpose. Is it a teaser for a new movie? A cautionary tale about internet privacy? Turns out it's just a "fun side project" from director Jason Zada. Zada is also the man behind the brilliant "Elf Yourself" campaign for Office Max, so we know he has a wicked sense of humor. So "Take This Lollipop" isn't an ad, but it could be. It's gripping, it has great viral potential and it sticks with you after you close the window (though hopefully, not literally.) Right now, it's entertaining in a "gotta look even though I'm going to be sorry" kind of way. It's not gruesome, but it doesn't have to be because it's a realistic scenario that's more horrifying than any vampire ever could ever be.
As of this afternoon, less than 24 hours after launch, 207,524 have "liked" TakeThisLollipop.com on Facebook. The numbers will likely double before Halloween. Not an ad? What a shame, because that is one powerful, interactive, social media workout. Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| TV and Tablets: Let the Multitasking Begin Posted: 19 Oct 2011 12:42 PM PDT Remember when TV commercial breaks were used to grab a snack from the kitchen? Now, people are using commercial breaks to look up coupons for snacks, chat with friends and check their email. It's not enough that we multitask all day long at work, but now, thanks to tablets and smartphones, we're doing it during our leisure hours, too. New numbers from Nielsen show that 42% of tablet owners use the device daily while watching TV. 40% of smartphone owners reported the same with up to 24% saying they did it at least a few times a week.
This news is likely to upset TV advertisers. They pay good money to promote their brand during The Biggest Loser and now people aren't even paying attention. To them, I say, don't take it personally. According to the chart below, an almost equal number of people are multitasking during the show, too. So, think of them as equal opportunity ignorers.
For online and mobile advertisers, this is all good news. It's another opportunity to connect with the consumer when they're at home, relaxed and in an exploratory frame of mind. Forget 9 to 5, 8 to 10 pm is the perfect time for promotional Tweets and Facebook updates, especially if your target is the TV-loving female like me.
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