Marketing Pilgrim Published: "BlackBerry's Latest Reputation Black Eye Could Be A Lethal Blow" plus 2 more |
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| BlackBerry's Latest Reputation Black Eye Could Be A Lethal Blow Posted: 13 Oct 2011 06:56 AM PDT
Very few companies are given this kind of status. No company wants it. Ones that currently come to mind are Yahoo and Aol. You almost feel bad for pointing out their screw-ups because it feels like dog piling to a degree. You can't seem to turn around without tripping over more bad news for both of these former heavyweights. Now there is another member of the "WTF Could Happen Next?!" Club. That newest member would be Research in Motion of Blackberry fame. Here is a company that already was getting trashed by the tech press for not staying current and losing market share like very few one time high fliers have in history. The market for smartphones is whizzing right by them and it feels like all they can do is watch (or put out their Playbook tablet which is an argument for watching being a better move). Then you have the London riots over this past summer and the indirect role the company played in helping those spread. Being the texting platform of choice amongst the disenfranchised in London may have paid a few bills but it also gave some of the worst press a struggling company could have asked for which was then followed by RIM working with the authorities to catch some of the organizers of the riots. I bet that sent the riot starting crowd on a frenzied search for a new texting provider they could trust during times of severe agitation and disruption. Next comes the news over the past few days about Blackberry's outages that have impacted service in Europe, the Middle East, India, Africa and the US. It's as if the company was on the ropes covering up but then they left one last opening for a final haymaker which may end up knocking them out. Now their CEO has produced this video to try to get things back to normal, which hasn't really been that good lately but it sure beats where they are today. So the question begs "Is BlackBerry officially on the road to extinction?" Has this latest problem finally pushed BlackBerry fanboys to the edge to make the move to the iPhone or an Android device? Or has the company just become fodder for jokes like the one from one commenter over at Mashable?
Reputations in this day and age can't hold up like they used to because the reaction to company shortcomings can be so swift and so intense through the online world. BlackBerry may end up being one of the early case studies in just how far and how fast a once high flier can fall if they even allow the slightest room for negativity and then stumble over their responses. Is there anything BlackBerry can do to get itself out of this reputation mess? let us know in the comments.
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| foursquare's Radar Tells You When You Are Near Cool Stuff Posted: 13 Oct 2011 05:06 AM PDT For a while now it seems like most reports about foursquare and its number of users has been stuck in the 10 million range. That's nothing to sneeze at for sure but one has to wonder what it will take to get the service to the next level of adoption.
The company has been expanding beyond the check-in and for good reason since those who enjoyed the "game" have quickly bored of the game. A new service offered for iOS 5 users called Radar will now tell users when they are near a place of interest that they have tagged or is part of a list of things you are following. The foursquare blog says
I know we are talking about Radar but I couldn't quite get past the line that asked "Can we build something to help make the world easier to use?" Huh? After that bit of information it was likely that anything foursquare had to offer would fall a bit short since their first attempt was to make people a fake mayor so they could get a virtual badge thus proclaiming virtual victory over their fellow bar hoppers. I'm still scratching my head. But back to Radar. The blog continues
I get this one although depending on where you live and how you have this set up the constant reminders of things you should consider doing while you are hopefully on your way to things that you have already considered worthy of doing could get a bit much. Of course, if you just wander around aimlessly on a regular basis just looking for something to happen to or for you this kind of serendipitous discovery could be helpful. Are you using foursqaure currently? Did you once use it but your interest has waned or is it still cool? Does this feature seem useful to you? Let us know in the comments. People are wandering around the Internet waiting to hear from you so here is the perfect place to do that! Join the Marketing Pilgrim Facebook Community
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| Google+ Moves To Real Time Search and Now Supports Hashtags Posted: 13 Oct 2011 04:40 AM PDT Now some of the things that you would expect from Google for its Google+ social offering, like a real time search function (shouldn't this have been there at the launch? Let's ask Steve Yegge about Google+ to find out more I could try to milk some words here for sheer SEO value with regard to real time search, social media networking and more but enough with the previews. Let's get to Google's star of stage and screen Vic Gundotra so he can tell you all about these changes and maybe even his cool Mercedes! Vic is the flashy Hollywood type to Yegge's reality TV troublemaker. Gee, Google, what drama! Are you using Google+? What are your thoughts?
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) and hashtag support are part of the service.
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