SearchCap: New Google Reconsideration Requests, Four Google Ads & Bing Elections

Featured story

Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & Timeline Dec 8, 2015 by Amy Gesenhues Bing says its “Election 2016” search experience is the first of several election-related features the site plans on rolling out.

From Search Engine Land

Best Practice Guide: Google Shopping Feed Dec 8, 2015 by Digital Marketing Depot There are different types of Google product data feeds, each of which serves a different purpose. The Google Shopping Feed contains all of your products’ information and attributes and is the data file you submit to Google Merchant Center. In order for Google to accept your products, your shopping feed needs to adhere to the […]

Google Continuing To Test 4 Text Ads In Search Results Dec 8, 2015 by Ginny Marvin This isn’t the first time Google has experimented with four top-line ads in desktop results.

TrueView For Shopping: Making YouTube The Next Big Shopping Destination Dec 8, 2015 by Laura Collins Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns.

Google Rewords Many Of Their Reconsideration Request Responses Dec 8, 2015 by Barry Schwartz Seems Google has changed their language for the reconsideration requests. Is the language more specific and more helpful now?

How To Have A Great Relationship With Your Link Builder Dec 8, 2015 by Julie Joyce A poor relationship between client and link builder can make any campaign fall apart. Contributor Julie Joyce advises on initial questions to ask that will help you both get the most out of your partnership.

From Marketing Land

Twitter Is Testing Timelines That Are Not Reverse Chronological

[Reminder] Organically Grown Email Lists — The Inside Track For Agencies

Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions

Now With 50 Million Pages, Facebook Offers New Messaging Tools & Capabilities

How Facial-Recognition Software Will Shape The Future Of Email Marketing

Growth Hack Your Marketing Career For 2016

MarTech Today: Google’s Rich Snippets, Dynamic Number Insertion & Site Migration

Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors

Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise

Search News From Around The Web

Local & Maps

Maps Minutes Hack #3: save time with up-to-date holiday business hours, Google LatLong

Take a snowmobile with Google Maps to the sea ice habitats of the Arctic Eider duck, Google LatLong

Video Deep Dive: Local Search is Haaaaard, Local University

Link Building

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators, Moz

Searching

Bing Displaying "Popular on Web" Products in Search Results, thesempost.com

Google Shows Many iOS Apps Ratings As One Star When It's Not, Search Engine Roundtable

Three Tools to Retrieve Location Based Searches at Google, Mike Blumenthal

SEO

2015 Google Search Quality Rating Guidelines Checklist, BruceClay.com

Do Search Click-Throughs Help Determine Whether a Page Appears in Google Search Results?, SEO By The Sea

Video Blog: Competitive Backlink Analysis for SEO, ignitevisibility.com

SEM / Paid Search

The Complete AdWords Audit Part 13: Bid Management, Certified Knowledge

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