Wednesday, 16 December 2015

SearchCap: Google Year End, Bing iOS App & Apple Closes Topsy

 
 
Featured story
 
Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support
 

Dec 16, 2015 by Barry Schwartz

Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.

 
From Search Engine Land
 

Google Provides An Interactive Bubble Level In Their Search Results
  Dec 16, 2015 by Barry Schwartz

Google has a new feature where you can search for bubble level and use the bubble level directly on Google’s mobile search results page.

 

The ABCs Of Programmatic
  Dec 16, 2015 by Digital Marketing Depot

The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success. Read this paper to understand the programmatic ecosystem, the five key data […]

 

Google “Now on Tap” Offers Holiday Use Cases Such As Package Tracking, Travel
  Dec 16, 2015 by Greg Sterling

The simplest way to describe Google Now on Tap is perhaps “context-driven search.” It’s a way for users to generate more content or information about a subject or item without ever conducting a formal search — or even swiping for Google Now. Whether in an app, mobile site, email or text message, Now on Tap […]

 

How To Take Advantage Of The Recovery Search Opportunity On iOS 9
  Dec 16, 2015 by Adam Dorfman

With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.

 

Scan Your Landing Pages With AdWords Scripts
  Dec 16, 2015 by Daniel Gilbert

Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.

 

An In-Depth Look At Image Optimization: Fact And Future
  Dec 16, 2015 by Clay Cazier

Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline.

 

Apple Shuts Down Topsy & Redirects It To iOS Search Help Page
  Dec 16, 2015 by Barry Schwartz

Without warning or explanation, Apple has closed down Topsy, the once-popular Twitter search engine.

 

Help Wanted: We’re Hiring A Social Media Reporter
  Dec 16, 2015 by Matt McGee

Applications are now being accepted for a full-time position on our editorial team!

 

Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
  Dec 16, 2015 by Amy Gesenhues

Google’s top trends show what piqued our interest most: from athletes and celebrities to the most-asked “how to” and “what is” questions.

 

Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Home Page
  Dec 15, 2015 by Amy Gesenhues

Users can click on the small red gift icon in the bottom right corner of the Bing home page image to add holiday effects.

 

Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016
  Dec 15, 2015 by Danny Sullivan

Google sometimes makes it Super Bowl Saturday rather than Super Bowl Sunday.

 
From Marketing Land
 
Super Bowl 50 Advertisers Take The Field Early: Wix & Butterfinger Announce Campaigns
 
Facebook Rolls Out Instant Articles For All Android Users
 
B2B Lead Provider True Influence Opens Up Its Internal Service Through New Cloud-Based Platform
 
Will Europe’s New EU-Wide Privacy Rules Bring Coherence — Or More Chaos?
 
The Best (And Worst) In Marketing Of 2015
 
Data-Led Link Building: Audience Segmentation & Analysis
 
Do You Need To Better Prioritize Your Digital Marketing Efforts?
 
Looking Back, Looking Ahead: Reviewing The Top 3 Display Advertising Topics Of 2016
 
Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveries
 
MarTech Today: Automated Site Building, Cookies Crumbling & Data-Led Link Building
 
Pinterest To Open Promoted Pins For All US Businesses
 
Facebook’s Local Search Site Is “Early Test,” Company Doesn’t Seem Ready To Promote It
 
Adobe Reveals The Five “Rules of Engagement” For Online Content
Search News From Around The Web
 
Industry
 
Google and Apple seal North San Jose property deals, in tech expansion, contracostatimes.com
 
Yandex Year in Review 2015, Russian Search Marketing
 
Local & Maps
 
Introducing the Google My Business API, Google Geo Developers Blog
 
Apple Maps gains Los Angeles public transit data integration, appleinsider.com
 
NavAds and Moz Partner to Help Brands Increase Visibility Across Navigation, Mapping and..., ireachcontent.com
 
Yelp’s Small Business Pulse Survey: 5 Stars for 2016, Yelp Official Blog
 
Link Building
 
Backlinking Tools May Not Be as Comprehensive as You Think, Stone Temple
 
Searching
 
Bing shares insights from response to the GOP debates, Bing Search Blog
 
Friends Newsletter #65, DuckDuckGo Blog
 
Search Challenge (12/16/15): Backstories of song lyrics, SearchReSearch
 
SEO
 
The Future of SEO: 5 Ways to Adapt Your Content for 2016, semrush.com
 
An Update On The Search Engine Roundtable App & App Indexing Stats, Search Engine Roundtable
 
Google App Indexing Documentation Updated, Search Engine Roundtable
 
Google Search Update Chatter On December 16th, Search Engine Roundtable
 
Google's Change of Address Tool is Broken, Bill Hartzer
 
Google's John Mueller SEO Tips For 2016, Search Engine Roundtable
 
SEO Tips: 100+ Search Engine Optimisation Best Practices, ahrefs.com
 
SEM / Paid Search
 
Paid Search Budgeting For 2016, PPC Hero
 
Save $300 On SMX West, The Conference Dedicated To Search Marketing – Register Today!
Secure your seat at SMX West, the only event where you’ll gain cutting edge tactics in paid search, SEO, analytics, mobile, social media and more! Score the lowest conference rates today – pay just $1595 for All Access Passes through December 19. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments: