SearchCap: Cortana For iOS & Android, Google AdWords Reports & AMP Ranking Boost

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Google Now Taking Sign-Ups For AdWords iOS App Beta Dec 9, 2015 by Ginny Marvin Advertisers can apply now to start testing the iOS version of Google’s AdWords app.

Google “Play Dreidel” Search Returns Digital Version Of Hanukkah Spinning Toy Dec 9, 2015 by Amy Gesenhues Skipping usual holiday-related search decorations this year, Google created a digital dreidel and Santa Tracker to show its holiday spirit.

Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step By Step Guide Dec 9, 2015 by Digital Marketing Depot Learn how GA Enhanced Ecommerce can help you understand user behavior from promotional impression to purchase. Get insight into how visitors first find products on your site, how many items they add or remove from the cart before checkout, and which product suggestions are effective. This guide from MoreVisibility will show you how to measure […]

Google+ Follower Counts In Search Ads Sunset Dec 9, 2015 by Ginny Marvin Social ad extensions will no longer show in AdWords text ads.

Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost Dec 9, 2015 by Greg Sterling Fast-loading pages using the AMP format will arrive early next year, may be designated as “Fast” in search results.

Google Adds Reporting Features For AdWords Flexible Bid Strategies Dec 9, 2015 by Ginny Marvin Updates offer status annotations for flexible bid strategies, more performance reporting.

Microsoft’s Cortana Digital Assistant Comes To iOS & Android Dec 9, 2015 by Danny Sullivan On non-Windows devices, Cortana is more limited in functionality and predictions.

New Insights: The Consumer Journey For Electronics Dec 9, 2015 by John Cosley What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company’s research on the topic.

Six Steps To AdWords Conversion Tracking Bliss Dec 9, 2015 by Matt Lawson Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage.

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41 Loyalty Marketing Ideas

How To Have A Great Relationship With Your Link Builder

Thanksgiving Weekend 2015: The Stats That Mattered

TrueView For Shopping: Making YouTube The Next Big Shopping Destination

Site Redesign & Migration Tips To Avoid SEO & UX Disasters

Airbnb Voted No. 1 Best Place To Work On Glassdoor’s Annual List Of Top Employers

AdSense Mobile Text Ads Get Another Facelift

How To Get Google Review Links After The G+ Update

Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls

4 Questions Marketers Must Answer To Extend Holiday Sales Success

Email Deliverability Requires New Solutions To Old Problems In 2016

MarTech Today: Emotion Tracking, Email Facial Recognition & Updated TrustRadius

Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets

Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner

TV’s Top Twitter Moments Of 2015: Kanye, Super Bowl & The Walking Dead

Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration

Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017

Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce

Search News From Around The Web

Link Building

How to do a 30 Second Manual Website Audit, semrush.com

Searching

Search Challenge (12/9/15): How often do we write... this?, SearchReSearch

SEO

A week after the hijacked search results, Medium

Google: Videos On The Hottest New Site Technology; Accelerated Mobile Pages, Search Engine Roundtable

Large Influx Of Google Manual Actions This Week?, Search Engine Roundtable

No Brainer Tip: Spamming Google, Don't Put All Your Sites In One Search Console Account, Search Engine Roundtable

SEO Trends 2016: 44 Experts On The Future Of Organic Search Success, momentology

What happened to my rankings!?, Yoast

SEM / Paid Search

Advanced AdWords Budget Script, PPC Hero

Digital Content Next Research Indicates 33% of Consumers Likely to Try Ad Blocking Software in Next Three Month, Digital Content Next

Google AdWords To Enable AdWords Account Names Consistency In January 2016, Search Engine Roundtable

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