SearchCap: Bing Top Searches, Google HTTPS Default & My Business API

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Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible   Dec 17, 2015 by Barry Schwartz If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

From Search Engine Land

New Google My Business API   Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API.

Final Chance To Save On Search Engine Land’s SMX West. Register Today!   Dec 17, 2015 by Search Engine Land Join us for SMX West, the only conference dedicated to SEO & SEM. Our lowest rates expire on Saturday, so sign up today and get: 3 days of innovative sessions, keynotes, and clinics — more than 60 of them in all — presented by expert marketers; Sessions geared to your role, experience and organization’s needs. See the agenda; Actionable […]

Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge   Dec 17, 2015 by Amy Gesenhues Bing says 51 percent of searches for professional tennis players were for Serena Williams.

Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic   Dec 17, 2015 by Glenn Gabe Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.

Social Media Agency Case Study, PR Psychographics Earn WSJ Article   Dec 17, 2015 by Sponsored Content: aimClear In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users that are targetable in social media. […]

Beethoven Google Doodle Celebrates Composer’s 245th Birthday With Musical Puzzle   Dec 17, 2015 by Amy Gesenhues Players must put Ludwig van Beethoven’s musical notes in order to make it to the symphony hall.

From Marketing Land

Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into U.S.

A CMO’s View: Luxury Brand Marketing Is About Authenticity Says XOJET CMO

MarketingLand Publisher Seeks E-Commerce/Marketing Leader

How To Take Advantage Of The Recovery Search Opportunity On iOS 9

10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist

Pinterest Brings Price Drop Notifications To Buyable Pins

Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple

Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization

Buffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.ly

Google: Demographics Not As Good As Intent (Search) For Mobile Targeting

Facebook Opens Live Streaming Video To Brands With Verified Pages

TrueView To The Rescue: Homer Simpson’s “Mr. Plow” Business Is Saved In New Ad For YouTube

Mobile Commerce: 5 Ways Your Company Can Improve

Smashing Old Silos: The Necessary Integration Of Search, Social And Content

5 Predictions For Mobile SEO In 2016

Seismic Now Allows Marketers To Better See How Sales Uses Their Content

MarTech Today: True Influence Opens Up, Curiosity Algorithms & Topsy Shuts Down

Lithium Gives Its Community Owners A Holiday Present They Need: Stats

Buyer’s Guide: SEO Software Platforms

Search News From Around The Web

Industry

Revealed: how Google enlisted congressmen it bankrolled to fight $6bn EU antitrust case, The Guardian

Link Building

Dangerous and Irresponsible Link Advice from Experts That You Should Ignore, SEO Theory

Google Penguin – How are the victims from 2012 doing today?, sistrix.com

Searching

Google Drops "Web" For "All" In Search Navigation Menu, Search Engine Roundtable

SEO

Four years of Schema.org - Recent Progress and Looking Forward, Official Google Research Blog

Google Meta Tags for SEO, What Does Google Actually Understand?, ignitevisibility.com

How Retailers Get Featured Snippets for Non-Brand Commercial Keyword Searches, thesempost.com

MozCast's Year in Review (Infographic), Moz

Start Your International Content Strategy with Hreflang Tags, verticalmeasures.com

Was Google's New “Phantom 3” Update Real?, SEMrush Blog

Website migration guide: new site SEO checklist, Branded3

SEM / Paid Search

Removing legacy geo targeting locations from AdWords API, Google Ads Developer Blog

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