Wednesday, 2 December 2015

SearchCap: Google Update, Santa Tracking & Yahoo Top Searches

 
 
Featured story
 
Evidence Of An Unconfirmed Google Update Happening On November 19th
 

Dec 2, 2015 by Barry Schwartz

While Google did not confirm an update on November 19, there sure is plenty of evidence to show there was a core ranking algorithm update.

 
From Search Engine Land
 
NORAD Santa Tracker Starts Its Countdown
  Dec 2, 2015 by Amy Gesenhues

Celebrating its 60th anniversary, this year’s NORAD Santa Tracker program includes a website with holiday-themed games, movies and music.

 
Organically Grown Email Lists — The Inside Track For Agencies
  Dec 2, 2015 by Digital Marketing Depot

When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that? On Thursday, December 10, join this webcast with Daniel Faggella, an email and marketing […]

 
Calling All Marketers, Developers & Growth Hackers — Send Your Team To MarTech!
  Dec 2, 2015 by Search Engine Land

Shared knowledge, experiences, vocabulary and vision: All foundational elements for building successful teams and maximizing your marketing technology investments. MarTech: The Marketing Technology Conference is the experience that will get everyone on the same page: marketers, technologists and those fluent in both disciplines. Send your team to MarTech for: Case studies from leading brands who’ve […]

 
Google Santa Tracker & Santa Village Go Live, Counting Down Days Until St. Nick Takes Flight
  Dec 2, 2015 by Amy Gesenhues

This year’s Santa Village includes coding games and holiday traditions — all available via desktop or the Santa Tracker Android App.

 
Google’s Year Of Change Hits Mobile Retail
  Dec 2, 2015 by Jonathan Hunt

How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.

 
Yahoo’s Top Searches In 2015: From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List
  Dec 2, 2015 by Amy Gesenhues

2015 was the year of the woman on Yahoo, with eight of the top ten searches focused on female singers, actresses, athletes and reality stars.

 
Four Tools To Break You Out Of The Keyword Research Box
  Dec 2, 2015 by Paul Shapiro

Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.

 
From Marketing Land
 
Mobile Marketer UberMedia Introduces The Concept Of “LROI”
 
A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing
 
Webcast Reminder: Search And The Local-Mobile Consumer
 
How To Create An Effective Content Marketing Strategy For 2016
 
Transactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch Of “Campaigns”
 
When Brand Names Are Destroyed By Damaging Doppelgangers
 
LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience
 
Personalization: Your Surefire Strategy To Increase Customer Engagement
 
MarTech Today: Adobe Renames Flash Tool, Loading Pages Without Images & Social Tools Roundup
 
HP Enterprise’s Aruba Releases Cloud-Based Beacon Management For Any Store’s WiFi
 
Privacy Group: Google Spied On Students Using Chromebooks & Apps For Education
 
Report: Yahoo Board Meets To Discuss Potential Sale Of Company
Search News From Around The Web
 
Industry
 
Google Wants You To Vote On Last Webmaster Hangouts Of The Year, Search Engine Roundtable
 
Search Engine Roundtable's 12th Anniversary, Search Engine Roundtable
 
Local & Maps
 
Google Confirms CTR is a Ranking Factor in Local SEO, joyannehawkins.com
 
Filter Your Google Search Results By Location By Adding Near Parameter To The Search URL, Search Engine Roundtable
 
Google Review Direct Link Generator, supplesolutions.com.au
 
Searching
 
The Unofficial Facebook Advanced Search Engine, TechCrunch
 
SEO
 
12 Essential On-Page SEO Elements for Beginners, semrush.com
 
AppleBot Will Listen As If It Is GoogleBot, Search Engine Roundtable
 
Fundamentals of SEO Reporting: Crafting the Most Effective Message for Your Audience, RKG Blog
 
Google Revamping App Indexing Error Reporting, Adds to Data Anomalies Report, thesempost.com
 
Google search results hijacked, Medium
 
Google: Clicks Impact Your Google My Business Listing Rankings, Search Engine Roundtable
 
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