Tuesday, 15 December 2015

SearchCap: Facebook Business Search, Google Maps App & Link Building

 
 
Featured story
 
Is "Facebook Professional Services" Facebook's Stealth Project To Beat Yelp?
 

Dec 14, 2015 by Martin Beck

Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.

 
From Search Engine Land
 

Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
  Dec 15, 2015 by Stoney deGeyter

Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that?

 

10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
  Dec 15, 2015 by Josh Dreller

You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label.

 

Data-Led Link Building: Audience Segmentation & Analysis
  Dec 15, 2015 by Chris Liversidge

Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.

 

Wanted: Session Ideas For SMX London 2016
  Dec 15, 2015 by Chris Sherman

We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place May 18–19, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]

 

Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation
  Dec 14, 2015 by Greg Sterling

Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […]

 

State Of E-Commerce Benchmark Report
  Dec 15, 2015 by Digital Marketing Depot

Yotpo’s e-commerce benchmark report features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. Use this benchmark to answer the following questions about your business: How do my marketing and sales results stack up? How can I improve my marketing across channels and devices? Am I getting the […]

 
From Marketing Land
 
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
 
The 7 Characteristics That Can Make A Link “Bad” For SEO
 
Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment
 
Top 10 Most Shared Brands Of 2015: “Furever Friends” Video Ad Pushes Android To No. 1
 
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
 
The Only Way To Be Successful At SEO: Take A Holistic Approach
 
Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool
 
The Intersection Of Search, Social & Content Marketing In 2016
 
AOL And Dailymotion Extend Programmatic Partnership
 
How The Cookies Crumble In A Mobile-First World
 
Pinterest Narrows Ad Focus & Support To Its Two Core Categories
 
When Tragic News Strikes, Should Brands Adjust Their Social Media?
 
Help Wanted: We’re Hiring A Social Media Reporter
 
MarTech Today: WordPress 4.4, ABCs Of Programmatic & Offline CPG Sales Data
 
Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform
Search News From Around The Web
 
Industry
 
SEO, PPC & Content Virtual Conference: 2015's Live Lessons, BruceClay.com
 
The product that made Google has peaked for good, Quartz
 
Local & Maps
 
Maps Minutes Hack #4: Get a Street View snapshot of your holiday travel and shopping destinations, Google LatLong
 
New Google Earth Flight Simulator Tips and Video 2015, Google Earth Blog
 
Link Building
 
Link prospects: The Good, The Bad and The Very Ugly, Majestic Blog
 
Searching
 
Answer: How often do we write... this?, SearchReSearch
 
Bing Predicts goes 9-7 in Week 14, now 131-77 for the year, Bing Search Blog
 
Siri Vs. Cortana Vs. 'OK Google': Who's Better, Who's Best, ABC News
 
SEO
 
Google Has No Plans For VoiceXML VXML Markup, Search Engine Roundtable
 
Google Rich Snippets For Articles Now Requires Author Name?, Search Engine Roundtable
 
Google Search Ranking Fluctuations On December 10th, Search Engine Roundtable
 
SEO For Franchises: Where Should You Focus?, semrush.com
 
Using Reactive Marketing for SEO, State of Digital
 
SEM / Paid Search
 
Increase Sales for Premium Products with AdWords Household Income Targeting, Metric Theory
 
The Ultimate Campaign QA Checklist, PPC Hero
 
Search Marketing
 
Why Content Strategy Isn't Enough, Moz
 
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