Thursday, 10 December 2015

SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan

 
 
Featured story
 
Google Launches Smart Goals For Advertisers That Don't Have Conversion Tracking
 

Dec 10, 2015 by Ginny Marvin

Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions.

 
From Search Engine Land
 

Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews
  Dec 10, 2015 by Amy Gesenhues

Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items.

 

Marketer’s Guide: SEO Software Platforms
  Dec 10, 2015 by Digital Marketing Depot

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an […]

 

RLSA Vs. Customer Match In AdWords: Similar But Different
  Dec 10, 2015 by Andy Taylor

How does AdWords’ new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.

 

Is Google’s Search Market Share Actually Dropping?
  Dec 10, 2015 by Eli Schwartz

In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time.

 

Japan Courts Order Removal Of Criminal Activity From Search As Privacy Violation
  Dec 10, 2015 by Greg Sterling

Suggesting that there may soon be a European-style “Right to be Forgotten” in Japan, two Japanese courts recently ordered Yahoo Japan and Google to remove indexed reports of criminal activity under the theory that individual privacy rights were being violated. The cases were discussed in the Japan Times. Courts in Sapporo and Tokyo essentially arrived […]

 

San Francisco Advertising Agencies Targeting | Psychographic Hot House
  Dec 10, 2015 by Sponsored Content: aimClear

There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications. Buy conference passes. Purchase apps. License software. And MUCH more. Maybe you’re even an AdWords professional, creative strategist, social […]

 
From Marketing Land
 
US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
 
Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
 
Data Analytics Self-Assessment And Guide
 
Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally
 
Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
 
Six Steps To AdWords Conversion Tracking Bliss
 
Facebook Makes Another Accommodation For People With Slower Connections
 
New Insights: The Consumer Journey For Electronics
 
How Personalization Made Email Marketing Cool Again
 
YouTube’s New Trending Tab Shows Videos As They Go Viral
 
YouTube Rewinds With Its Biggest Creators & Shares The Most Viral Videos Of 2015
 
A Data-Driven Approach To Customer Retention
 
To Buy Or Not To Buy: When “Quick And Simple” Is Just A Lie
 
Advertisers Can Now Tap Into The Total Twitter Audience As Promoted Tweets Will Be Served To Logged Out Visitors
 
MarTech Today: Yahoo’s Spin-Off, Oracle’s Responsys & AMP’s Momentum
 
Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
 
Facebook’s Year In Review Is Heavy On Heavy News
Search News From Around The Web
 
Local & Maps
 
Apple adds Maps support to 8 Flyover destinations in the U.S., Mexico and Europe, appleinsider.com
 
Searching
 
AMP Project’s fast mobile pages coming to Google Search, Inside Search
 
Bing Testing New Smaller Brand Organic / Local Pack Hybrid, thesempost.com
 
Find All Wolfram News in One Place, Wolfram|Alpha Blog
 
SEO
 
Answers to Common Questions About New Domain Name Endings, Google and Your Business
 
Google: Be Patient When Removing 301 Redirects, Search Engine Roundtable
 
How to Hire an SEO Expert: Interview Questions and Answers, Renegade Search
 
What Microsoft Edge Means for SEOs, Moz
 
Yoast SEO Import & Export features, Yoast
 
SEM / Paid Search
 
3 Steps For Troubleshooting Conversion Tracking, PPC Hero
 
Four Things You Should Know About AdWords Location Targeting for Search, RKG Blog
 
How Creating a Successful PPC Campaign Is Like Brewing a Good Beer, semrush.com
 
How to set a PPC budget - 101, Portent
 
The Art Of Relationship Selling In PPC, PPC Hero
 
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