Monday, 14 December 2015

SearchCap: Google App, Holiday Decorations & AdWords Reports

 
 
Featured story
 
Google Search App For iOS Gets 3D Touch & Google Maps iOS App Gets Gas Prices
 

Dec 14, 2015 by Barry Schwartz

Google has updated the iOS search app and maps over the past few days.

 
From Search Engine Land
 
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
  Dec 14, 2015 by Susan Waldes

Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.

 
B.K.S. Iyengar Google Doodle Celebrates The Famous Yogi’s 97th Birthday
  Dec 14, 2015 by Amy Gesenhues

Known as the Father of Modern Yoga, Iyengar played an integral role in bringing yoga to the West.

 
The 7 Characteristics That Can Make A Link “Bad” For SEO
  Dec 14, 2015 by Jayson DeMers

Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.

 
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
  Dec 14, 2015 by Purna Virji

Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.

 
Google Gets In The Holiday Spirit After All With Hanukkah, Christmas & Kwanzaa Decorations
  Dec 14, 2015 by Amy Gesenhues

In the final days of Hanukkah, Google has decorated its search results for the Jewish holiday and added Christmas and Kwanzaa images, as well.

 
Zig Zag: Understanding The Changes In Local Search Behavior
  Dec 14, 2015 by Digital Marketing Depot

YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits to better understand how local search is evolving and what that means for national media planning and buying strategies. “ZigZag: The New Consumer Journey Zeitgeist” from YP is a summary of their findings that provides a clear insight into the […]

 
SMX West Rates Increase Sunday — Register & Save!
  Dec 14, 2015 by Search Engine Land

Search Marketing Expo – SMX West rates increase Sunday. Register this week and save $300. Attend SMX West for: Quality content: 60+ tactic-packed sessions, keynotes and clinics. Choose sessions that best suit your focus, experience and personal needs. Invaluable connections: Get dedicated face time with SMX speakers and Search Engine Land editors at our new SMX Office […]

 
From Marketing Land
 
Purify Ad Blocker Believes Paying A Few Cents For News Stories Is Too Much
 
WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts
 
The ABCs Of Programmatic
 
Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform
 
SMX West Rates Increase Sunday — Register & Save!
 
YouTube’s Most Iconic Ads Of The Year Awarded To Calvin Klein, Mattel & Always
 
Is Google’s Search Market Share Actually Dropping?
 
PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution
 
A Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses Program
 
The 1-Hour Documented Content Marketing Strategy
 
The Email Marketing Workout
 
MarTech Today: IBM’s Watson, Google’s Forecasting Data & MindMeld’s Voice Assistant
Search News From Around The Web
 
Industry
 
Google’s holiday gift to employees is a Nexus 5X, but how about Alphabet employees?, 9to5Google
 
Local & Maps
 
Google Adds "Located in" for Local Businesses in Malls, Buildings & Hotels, thesempost.com
 
Google My Business Adds Close & Reopen Business Status Option, Search Engine Roundtable
 
Link Building
 
Here’s Why Your Content Isn’t Getting Links, Stone Temple
 
Searching
 
Google Testing New Brand Name Medical Knowledge Panels, thesempost.com
 
SEO
 
Google Says Avoid Using Special Characters In URLs, Search Engine Roundtable
 
Great SEO Starts with Your Brand, Moz
 
Key Strategies For Ranking Mobile Apps in App Stores and Landing Pages, semrush.com
 
How AMP Technology Will Improve SEO, UX and CRO, Ignite Visibility
 
SEM / Paid Search
 
3 Holiday PPC Optimization Tips to Target Last Minute Shoppers, Marketing Mojo
 
Analyze Your Google Analytics Social Users Flow, PPC Hero
 
Google Testing New Style of Credit Card Comparison Ad Unit, thesempost.com
 
Search Marketing
 
A Day in the Life of a Digital Marketing Superstar-Ninja-Hero, State of Digital
 
Should PPC and SEO campaigns have different landing pages?, Search Engine Guide
 
Save $300 On SMX West, The Conference Dedicated To Search Marketing – Register Today!
Secure your seat at SMX West, the only event where you’ll gain cutting edge tactics in paid search, SEO, analytics, mobile, social media and more! Score the lowest conference rates today – pay just $1595 for All Access Passes through December 19. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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