SiteProNews |
- The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article
- Facebook Tips and Tricks
- Why Your Customer Doesn’t Like Your Price
- Press Preferences – Blogging Software Explained
- The New Facebook: Hate It or Love It, Why It’s Here to Stay
| The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article Posted: 26 Sep 2011 08:07 AM PDT 
Unfortunately, the most definitive answer I have to his question is – it depends. If you want to increase your site traffic by ranking well for lots of less competitive, long-tailed keywords, then on-page optimization is your best bet. If you are choosing to improve your ranking in the Google search results for shorter, more competitive keywords, then you should optimize off-page. If you simply want a healthy and profitable website, then you need to engage in both kinds of optimization. Google Ranks Pages Based on Content, not Sales Pitches. Google uses a mathematical formula to rank your webpage based on its relevance to a particular user. That formula uses information found both off your page and on it, which explains why both on-page and off-page optimization are important. The off-page information that Google looks for is the number of people or reputable sites that have found your web page useful and have linked back to it. The on-page information they look for consists of navigation aids like well-placed keywords and article descriptions, as well as quality content. Both kinds of information are important, and therefore both on-page and off-page optimization are important, but they are not equally important. It’s been said that on-page optimization only influences about 20% of your Google search page ranking, while the other 80% of that ranking is influenced by off-page optimization. That piece of information should tell you where the bulk of your efforts should be applied. Off-Page Optimizing: Choose Your Friends Carefully Long before the folks at Google publicly confirmed this, I and a few other internet marketers were already aware of it; Google takes a lot of stock in other people’s opinions. Those other people, by the way are the webmasters, bloggers and researchers who choose to link to your site. Google keeps track of who links to you and determines the quality of your site based on the quality of those backlinks. For instance, if your website sells high-end cookware and you have backlinks from sites like BetterHomesandGardens.com or CooksIllustrated.com, than you’ll be ranked fairly well based on those sites. However, if that same site has a few backlinks to BubbaJakesRoadkillCuisine.com or VegansforMao.au, you may find your site being punished because of the association with lower quality websites. Guilt by association isn’t necessarily fair, but you need to keep in mind that this is how the internet works. Consequently, whether your website sells one of a kind children’s clothing, offers free online car insurance quotes or acts as a resource for geocaching in Kentucky, it’s important to pay attention to off-page optimization. This will ensure that you’re keeping good company, and enable your site to rank well for the highly competitive keywords. On-Page Optimization: The Principal of Low-Lying Fruit Although off-page optimization will influence the lion’s share of your Google ranking, you can’t afford to ignore your on-page optimizing, either. When deciding where to place your page in terms of a search for a particular keyword or keyword phrase, Google will look in three areas on your webpage: - The title The title of your article should contain your primary keyword or keyword phrase. This should be a natural result of matching the keyword phrase to the content of your article. If you’ve targeted a keyword phrase which doesn’t seem to fit in your title, perhaps you should re-think your approach to the topic. That keyword or keyword phrase should also be in your first or second paragraph. One of these paragraphs should also contain a concise but detailed description of the article. This is simply a more stringent standard than the one set by your fourth grade teacher when he or she taught you to write an introductory paragraph for a term paper. The meta description gives you a second, more targeted area in which to provide a detailed article description to your potential readers. Because this description will often appear as a blurb under your site name on the Google search results page, it will not only affect where Google places you, but it will directly affect the amount of traffic on your site. While directing more traffic to your site will not immediately result in stratospheric Google rankings, it will bring other, more direct benefits. Direct site traffic is referred to as low hanging fruit, because it’s easy to gather and, while it represents only a small portion of the whole crop, it is certainly enough to live on. One final way to bring in this fruit is remarkably simple and therefore is often overlooked; simply provide your readers with quality content. If you purposely write informative, understandable information which is meant to be read by humans and not just analyzed by a search engine, your webpage will naturally contain many long-tailed keywords which are less competitive and easier to rank well for. Tying Up The Package A well-written webpage which has been properly optimized on-page may not rank particularly well for the shorter, more competitive keywords, but it will rank better for the longer tailed, less competitive keyword phrases. If you want to – and you should want to – help your page rank well for the shorter, more competitive keywords, your off-page optimization will be far more effective for that task. Whether your site helps folks compare auto insurance quotes or provides them with a comprehensive index of every film Kevin Bacon has been in, the same rules will apply for improving your search engine rankings. Both on-page and off-page optimization is necessary to keep your webpage visible and visitor-friendly. That’s one man’s opinion, anyway. I’d be interested in hearing yours. Please share your thoughts in the comment box below. Jason Monroe is one of the young guns in affiliate marketing loving life in his mid-twenties with all the luxuries that come from being single. But even this young gun knows how to get serious when it comes to affiliate marketing, a career that was born from his innate tendency to be a research hound. Post from: SiteProNews: Webmaster News & Resources |
| Posted: 26 Sep 2011 07:56 AM PDT 
Facebook Tip #1: Fill out all of your personal information, such as your profile picture and your favorite books and movies. It’s important to update your Facebook profile so that people can find you if they are searching for someone with a similar interest as you. People can also get to know you as a person. When you write your biography, make sure you use your personal “story”. Include things that your customer would care about. Don’t go into too much detail unless it is important to the story. You aren’t writing your story just to share your own life dramas. Write it for the purpose of attracting customers. Get specific, because “like attracts like.” Add a few friends every day. Be consistent with this. Try to add around 10 per day, and you will gradually grow your customer base. Make sure you are inviting people who would be interested in the product or service you are selling. Facebook Tip #3: Be sociable. Show people that you are interested in them and they will become interested in you. If you simply send a friend request to someone who doesn’t know you, without somehow showing them that you are interested in them, they may not want to add you as a friend. Facebook Tip #4: Say something about a potential customer on their wall. Don’t mention your business, but instead show your interest in them and what they are doing. They will be more likely to pay attention to you that way. Facebook Tip #5: Send a message with your friend requests. Look into the info page of your potential customers and find something that you share in common with them. Then, when you friend request them, you can mention that or ask a question about it. They will be more likely to add you as a friend if they see you are interested in them or share something in common with them. Facebook Tip #6: Find people in your business niche. An easy way to do this is to enter your business or your product or service into the search bar in Facebook. Then you can click the “People” tab at the left to find your potential customers. Facebook Tip #7: Find groups and pages in your business niche. Do the same thing as in tip #6, but this time click on “Groups” or “Pages.” Once you find a group or page that fits your business, then go into that page and look at the people who “like” that page or are a part of that group. You can then friend request them using the same techniques as mentioned in tip #5. Be a “go to” person. You want to become the only logical choice for people to come to for your product or service. So talk to people about your business in an information giving type of way, rather than in a selling type of way. For example, you could give people tips on how to use your product. Then, when they are ready to buy that product, they will naturally want to come to you to purchase it. Facebook Tip #9: Find something in common with people and talk to them about it, either on their wall or in a personal message or in “chat.” People love to talk about themselves. Building a trusting relationship with your potential customers is key to attracting them to want to purchase from you. Facebook Tip #10: Don’t “promote” your business. Let people ask you about it instead of pushing them away with constant “advertisements.” Don’t use your wall as a bulletin board to say “Buy this product!” or “Purchase this service!” Instead, write things on your wall that would be helpful to your customers. Start using these tips today and your business will grow exponentially. By building relationships with people, you can touch more lives, because when people see your leadership and the value you bring to their lives, they will naturally want to share you with their friends, too. If you are interested in learning more about growing your business, you can watch a free video on How to Get Famous in 60 Days on Facebook. Please visit http://www.donielleschipper.com and join me on my blog! Post from: SiteProNews: Webmaster News & Resources |
| Why Your Customer Doesn’t Like Your Price Posted: 26 Sep 2011 07:44 AM PDT 
Just as quickly as you think the customer will buy, they say something along the lines of, “I like what you’re offering, but your price is way too much.” Without missing a beat, you begin to shudder at the thought of losing the sale. Let’s look at why your customer doesn’t like your price. It comes down to one reason. The one and only reason your customer doesn’t like your price is because they have failed to see enough value in what you are offering to warrant paying the price. Don’t believe for a moment it’s because a competitor might be offering a lower price. Certainly don’t allow yourself to believe the customer would be better off waiting for a better deal. Finally, don’t even entertain the thought that your price might really be too high. The correct answer is the customer simply has not seen enough value in what you’re offering. The easiest way to correct this problem is to get the customer’s input. Don’t wait to do this after they’ve rejected your offer, but rather do it at the beginning. At the start of the sales call is when the customer’s input is the most valuable. The reason I say this is because the first half of the sales call is when the customer is going to be the most forthcoming with information. It’s not unusual during a sales call for the customer to begin sensing the salesperson may try to ask for the order. If the customer begins to believe this and they are the least bit hesitant, they may very well start throwing out false information. The customer may start talking about objections that are really irrelevant to their real need. They will do this purely to disarm the salesperson. This is the reason why it is so important to engage the customer early in the sales call and to get them to begin sharing with you their wants and needs. The earlier they share with you this type of information, the better job you can do later in the call in following up on this information. You can then drill down deeper to get even more specific information. Your objective is to get the customer to really see that the issues they’re facing are significant – and the only solution available is the one you are offering. Some of you might think this is manipulative selling or arm-twisting, but it’s not that at all. If you, the salesperson, are merely asking questions and getting the customer to do the majority of the talking, then how could it be called arm-twisting? Your objective as the salesperson is to get the customer to share with you at least three reasons they need what you’re offering. One of the three should be time sensitive. The customer’s time-sensitive need will allow you to close the sale now. It’s the other two that will allow the customer to see why they need to buy. I use three benefits as the minimum, but the more the customer shares with you, the higher the probability you will be able to close the sale. I use the number three because more often than not, if you try to close before the customer has shared three of their wants or needs, you won’t be as successful. Of course, this excludes the overwhelming benefit or need they share with you that is so big and time-sensitive that it invites an immediate close. When the customer shares with you a time-sensitive need, this is a perfect opportunity to first validate the time need. You validate it by asking them a question to get them to share more about why time is an issue. By getting the customer to explain this further, you will discover that the customer usually becomes even more conscientious about why they need to buy from you right now. When you feel as if a customer doesn’t like your price, you simply need to remember they only fail to see the value of what you are offering. As long as you remember it is your job to help them see the value, you will increase your odds of success dramatically. I’m not going to say you’ll be 100% successful with this approach, but I know the more you use it, the less often you will hear the “price” excuse when a customer doesn’t buy. Mark Hunter, “The Sales Hunter,” is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information, to receive a free weekly email sales tip, or to read his Sales Motivation Blog, visit www.TheSalesHunter.com. You can also follow him on www.Facebook.com/TheSalesHunter, www.Twitter.com/TheSalesHunter and www.LinkedIn.com/in/MarkHunter. Reprinting of this article is welcomed as long as the following is included: Mark Hunter, “The Sales Hunter,” www.TheSalesHunter.com, © 2011 Post from: SiteProNews: Webmaster News & Resources |
| Press Preferences – Blogging Software Explained Posted: 26 Sep 2011 07:33 AM PDT 
Understanding a few of the more common blog software programs can help any blogger make an informed choice about their particular needs and get their message out in the most efficient way. Livejournal is the earliest, albeit not the simplest, of the blog creation programs introduced. It began as an early form of social media networking software; the emphasis was on friends sharing their journals online with one another. As such, it has a multitude of features aimed at creating a mutually-supporting network of watchers and friends. There are groups that can be joined and monitored for content relating to the blog’s interest, which is a key tool in generating involved commentary. Similarly, it is easy to subscribe to specific blogs and monitor them on the “friends” list for the same kind of content. The Livejournal software also is used by a number of blogs, such as Deadjournal and Insanejournal, and was used by Greatestjournal before GJ went under. Thus, a great many people already are familiar with its functionality and there is a large user base to tap into. On the other hand, it isn’t the simplest system to figure out, with some friends functionality buried under several layers of interface. Additionally, it suffers from a certain juvenile reputation, being firmly associated with high school students in many minds. The audience is still big, but it has its limits. Blogger is one of the most commonly used blogging programs out there. It has the advantage of being very simple and more or less omnipresent. It’s become so common to use that the .blogspot portion of a url has become inextricably associated with blogs of all types, be they serious or more casual in nature. The simplicity of Blogger is its strongest advantage. It doesn’t bury the user in options, making the process of setting up and getting a blog moving very easy. Blogs can be tagged and disseminated on short notice, and there are a number of templates available to customize a blog’s appearance. On the other hand, the simplicity of the interface is a slightly shallow concept. Blogs can be tagged, but they can’t be categorized within the blog itself. This makes organizing a Blogger blog a bit difficult. Going further, templates cannot be edited easily — doing so requires CSS and HTML knowledge. Any business hiring a blog writer to use the Blogger software will need to stipulate that CSS and HTML editing knowledge are a must as well. WordPress is growing in popularity as a blog platform because it offers a compromise between simple but limited options like Blogger and the more robust yet incredibly complicated options such as Movable Type. WordPress is essentially a word processor built into a publishing package. A whole slate of editing options are available for writing the blog itself, such as font and formatting adjustments, and the option to edit in visual style or to go right to the HTML if the blog writer is comfortable with that. There are options to make a quick post with very little adjustment as well as options to make a more complex offering with jumpcuts, embedded video and elaborate pictures. Also, the templates can be adjusted without knowledge of HTML, allowing for much more customization. This is an unusual entry into the software. It is very well known and incredibly powerful for people who know what they’re doing. However, it is also notoriously difficult to install properly and even harder to use to its full effect. MT offers many options for customization, but then so does being able to program in computer languages such as HTML and C++. This is an option not for the beginner, but for someone already experienced with blogging and computer language in general who wants full control of every aspect of his or her blogging experience. Self Made This is a bit of a trick in that it isn’t explicitly a blogging software program. Instead, some users do elect to simply make posts directly onto their front page using the basic text software of their site. This has a certain simplicity to it, minimizing the need for complicated installs. However, it also has an unfinished look about it, and severely limits the options of what can be accomplished, and as such is an option more to be avoided than embraced. As a final note, it is fairly easy to get a hold of these blogging programs. Before committing to any one of them, a user should create a “dummy” account for each and try a few sample posts to see how they like working with the software. This will make the entire process a bit more complicated up front, but will ensure that the company gets the tool it most needs. Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/. Post from: SiteProNews: Webmaster News & Resources |
| The New Facebook: Hate It or Love It, Why It’s Here to Stay Posted: 25 Sep 2011 10:00 PM PDT 
Combined News Feed Layout One feature that Facebook has changed is its news feed layout. Before, you had two feeds: your “Top News” and “Most Recent News,” depending on its relevance to your interests. Also, if you only checked Facebook occasionally, you wouldn’t see anything about activities that happened a week ago. Now, the most interesting stories will always be displayed at the top and you won’t have to worry about missing anything important. Additionally, prior to this change, you had to scroll down quite a bit just to see what people posted the day before. If your business heavily relies on social media, then this may have been a little labor intensive. But now with the combined news feed, your news stories are more customizable and will save you time in the long run. Ability to Subscribe to News With Facebook’s new subscription feature, you get to control the information you see from friends or businesses. You can now subscribe to see all updates, most updates, or only important updates. Facebook’s blog explains that if you select to see all updates from someone, then you will see everything that person posts, if you select most updates, then you will see the same amount of posts that you are used to, and if you select important updates only, then Facebook will only show you important highlights once in a while. This can be beneficial for businesses since you can now elect to see all posts from certain people. This can save you a lot of time since you won’t have to Live News Ticker This feature gives you real time updates from people as it happens live on the web. If your friend comments on someone else’s status, you get to see it right away. It gives you greater visibility as to what is happening throughout your Facebook community, as opposed to just seeing major news stories that are featured in your news feed. If one of your friends likes another friend’s status that you aren’t friends with, you still get to see this activity without having to visit either of their pages. This can be helpful for businesses because now all your Facebook friends get to see your recent activity regardless if they visit your page or not. They always have the option to unsubscribe, but chances are, if they are friends with you, then they will want to see what you are posting or “liking.” Improved “Smart” Lists for Friends This enhancement can be compared to the “circles” feature that Google+ offers. On Google+, you can add people to various “circles” based on your relationship with them. If you are a business, you can separate people into various groups such as current clients, potential clients, or colleagues. That way, you can choose to share information with certain groups of people. Facebook now offers a similar feature that allows you to add people to various lists. While this feature existed before, Facebook now has several predetermined “smart lists” that were created by analyzing your profile and basing them on your work or educational history. Friends are automatically added to co-worker or family lists so that you don’t have to spend time manually adding them. Will Facebook Ever Stay the Same? With the “real time ticker” and transformed news feed, these new features have made Facebook a lot more complicated. Evolutionary features such as the ability to share pictures, update your status, and chat live with friends make it hard to remember what Facebook used to be like. While many people are unhappy about the recent changes, in the end, most of the enhancements will save us a lot of time. If time equals money, then this can only be a good thing. In just a short period of time we will all get used to the new features, and most of us will probably grow to love them. Though, it will probably happen just in time for it all to change, once again. The http://www.websuccessteam.com specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding social web and how to convert visitors into buyers at a high rate of return. Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log onto www.websuccessteam.com/whydirectresponse.htm. Contact the Team today for a complimentary consultation to your web success! Post from: SiteProNews: Webmaster News & Resources |
Not too long ago, a visitor to my blog posted the question: “What’s more effective, off-page or on-page optimization?” He had just finished optimizing his webpage using SEOPressor, and was understandably annoyed that the expected increase in traffic had failed to appear.
If you are trying to grow your business, Facebook is a great way to do so quickly. Here are ten Facebook tips and tricks to help you get started.
You’ve had what you think is a great sales call. You feel you’ve done everything correct, and you are certain the customer will soon say “yes” to your offer.
One of the biggest advantages that the web offers is the relative ease of developing tools catering to the needs of a particular user set. For every ten people who want to perform a specific task, there will be ten ways for them to do it because each will have ten different needs to address. Blogging software is an excellent example of this phenomenon as there have been numerous blogging programs that have arisen since the advent of Livejournal in the late 1990s.| You are subscribed to email updates from SiteProNews Recent Articles To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment