Marketing Pilgrim Published: "Are Online Reviews Killing Your Business? [Infographic]" plus 4 more |
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Are Online Reviews Killing Your Business? [Infographic] Posted: 28 Sep 2011 05:35 AM PDT
The following infographic comes from 540|SEO and gives a good look at just why business owners should be more aware than ever regarding their reputation in the online space. To the right is a preview but please click through to see the entire infographic.
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Not Your Same Old Blogger: New Designs to Take On Increasing Competition Posted: 28 Sep 2011 05:20 AM PDT
Google is trying to change that by offering new Dynamic Views which make presentation of blog materials a lot more modern and is Blogger's attempt at staying competitive in the blog platform space. Hey with Tumblr just closing an $85 million dollar round of investment this is not a space to be sitting idle. Well, on the Internet, is there any space where you can do that? Take a look at Google video presentation of these new Dynamic Views. This comes from the Blogger Buzz blog which is using one of the new designs as is the Lat Long blog. So what are your views regarding Blogger as a hip and fresh blogging platform? Are you buying it or are you looking for other options? | |
Five Great Ways to Segment Your Leads for Effective Marketing Automation Posted: 28 Sep 2011 04:49 AM PDT
1. Social Behavior – Some people prefer to interact with a company socially, through your Twitter presence, Facebook, and more. Consider creating a campaign that targets those people with the goal of having them revisit your website. 2. Geography – Have geographic information on your leads, either from form submissions or from IP information? Create a new campaign that comes from a local rep in your leads' area. Try creating a campaign that announces the physical events where your company will be present. That could open up great in-person selling opportunities, and shows a local interest as well. 3. Website Interactions – Divide your leads by how they interact with your website. Target your avid blog visitors with further blog content. Perhaps focus on people who actively visit your product pages, yet haven't been in contact with a rep yet. Offer those folks a complimentary demo. Tag and review your content by the types of content you offer, such as ebooks, whitepapers, and webinars, and then suggest similar content to people who repeatedly go for certain offers. 4. Cross-channel – No reason to limit your marketing automation segments by a single channel. Create a segment that can bridge multiple channels, like Twitter and your blog. You could create a campaign that targets those who visit your blog and promote your blog content via Twitter. For example, send them an email thanking them for participating on your blog and offering them a piece of content or coupon, depending on your type of business. 5. Time of Year/Social Relevance – Have a bunch of leads that you generated during the holidays? Send them a targeted follow up relevant to the season. Another segment could be leads generated toward the end of budget planning season. If you're an e-Commerce or retail group, warm them up and begin your holiday mailings early for people who indicated interest early in the season in the past to encourage repeat buyers. Offer those folks a special discount!
What other creative ways could you segment your leads? What has worked well for you in the past? About the Author Rebecca Corliss is an inbound marketing manager at HubSpot, a company that makes inbound marketing and marketing automation software. Follow her on Twitter as @repcor. Image credit Minerva Studio / Shutterstock
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Facebook: This Time it's Political Posted: 27 Sep 2011 02:28 PM PDT
Facebook sent out this quote by e-mail:
Facebook has been strengthening their political position for awhile now, but they're still far behind Google and Microsoft who have spent upwards of $3 million on lobbying to Facebook's half million. It's an understandable move, especially since their re-design comes complete with a boatload of new privacy issues. They're going to need some clout as lawmakers struggle to keep up with the changes in technology. But for many, the concept of big corporations funding any political agenda is worrisome. One commenter at The Guardian even called it "sinister." Others are concerned that Facebook already has too much power on the internet and that political pull will only make things worse. I suppose there are people who will say that political contributions don't always lead to return favors, so there's nothing to worry about. I don't know any of those people personally, but I imagine they're out there.
The most interesting comment I saw in my travels was a person who worried that in the next presidential election, people would vote for whichever candidate Facebook was backing, simply to be part of the in-crowd. My take on that, is if voters are that easily led, we're a doomed nation anyway. What do you think? Is there anything ominous or odious about Facebook starting a political action committee, or is this just what big companies have to do in order to survive?
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About.com Identifies the Three Mindsets of Search Posted: 27 Sep 2011 01:42 PM PDT Why do people search online? According to a survey commissioned by About.com, they do it for one of three reasons. They want answers, they want to be educated or they want to be inspired.
Answer Me, is all about finding a quick solution to a problem or that little detail that's niggling at your brain. "How do I get a broken light bulb out of the socket" to "who is that actor I just saw on TV?" Quick, doesn't always equal urgent, but the searcher still doesn't want to spend a lot of time on this. About says marketers can capitalize on these types of searches by presenting ads with clear benefits. "Smudge-proof" mascara, "dinner in under 10 minutes" or an exercise DVD that will help you "lose 10 pounds in 10 days." Educate Me is the longer route. These people are willing to put in the time if they come away smarter in the end. Health and finance are top topics for these searchers. They want information and the more detailed the better. About says marketers can capitalize on these folks by providing informative ads that tackle a topic from a variety of angles. For example, a company selling organic foods might present an ad that allows searchers to follow the food from farm to table, with detours that talk about the health, safety and economic factors. Inspire Me folks have some time to kill and they want to be transported to another place. Travel and home are popular topics, but they might also be browsing through books and movies, discovering new images or playing a game. For this searcher, it's all about creativity and a world of possibilities. To hook these surfers, marketers need to present something that captures the imagination. It could be images of an ice hotel or a video trailer for a new book. Who You Gonna Call?Now here's where things really get interesting. If you want answers, it's logical that you'd want to talk to an expert, but About says it isn't so. People in "Answer Me" mode said that finding an expert isn't very important. They simply want a solution that works and they don't care if it came from a doctor, home improvement specialist or an unknown stranger on a Q&A site. The "Educate Me" folks do value the input of experts but they're also willing to learn from their online friends and followers. For those free-spirited "Inspire Me" searchers, there are no experts. They take their cues from their friends and social networks. When asked about brands as experts, the results were very positive. 64% said ads helped them find great options or deals. 86% said they notice and enjoy brands that stop trying to sell in favor of teaching something useful. Answer. Educate. Inspire. It's time to take a look at your ads to see where you fit in.
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