SiteProNews |
- Why Should One Have a Website? – A SPN Exclusive Article
- F-Commerce | Revolutionising the Way We Buy Online
- Social Media as a Negotiating Tool
- 7 Simple SEO Tips That Will Help Your Search Engine Rankings
| Why Should One Have a Website? – A SPN Exclusive Article Posted: 22 Sep 2011 07:55 AM PDT 
There are so many reasons as to why one should have a website. Some of the following genuine reasons are cited below. • Marketing: it is the best way to compliment an existing marketing plan. One can tell customers or people about their business’s services and the word of mouth advertising becomes easier. • Educate: a website is also used to educate clients about what a businessman can do for them. Whilst giving information about the businessman himself, the business man can educate the customers about why they need these services. • Leadership: Companies, who follow the online strategies, find themselves in a leadership position. It helps increase exposure in the global marketplace. Companies ignore the risk of having the web run of existing competitors and exploit the web to their own advantage. • 24/7 Access: owning a website helps broaden one’s business. The internet offers an efficient way of helping customers compare prices and shop online. If the competition is online, then the business man or representatives have to be online as well. Customers sit online 24 hours a day even if the business hours for the day close. • Resources: surfing online helps reach new and potential clients as the website gives all the information required about the business. Online customers have immediate resources for references and referrals. • Interaction with Customers: there isn’t any other way to keep customers from coming back. Through the website, a business man can interact with his or her clients. The businessman can also interact with them through newsletters, polls, surveys, chat rooms etc. It shows how much the businessman cares about his clients and it is one of the best ways to keep them coming back. • Survey Your Audience: the website is a two-way interactive communication street. When a client or customer visits the website, they read up about the products and services and information given. A businessman can handle is potential customer base by setting up a survey to find out what the clients want and need. Rama Banerjee – Professional Writer, in Ours Group of Companies, invites you to visit our Latest Technical News section. For web development assistance visit our Search Engine Optimization Services Section. We welcome you to be part of Ours Group of Company. © Copyright – Rama Banerjee. All right reserved Worldwide Post from: SiteProNews: Webmaster News & Resources |
| F-Commerce | Revolutionising the Way We Buy Online Posted: 22 Sep 2011 07:30 AM PDT 
SIIP intelligently targets users by interests, events and likes that are posted on their Facebook pages, this means that businesses who utilise the plug-in can actively target users on aspects such as the music, books or movies they like, where they like to go on holiday, birthdays and other general demographic information such as age and location. This means that the site, once incorporated into Facebook will present relevant products to the user based around their interests and likes. The application also has the facility to incorporate a separate section for ‘Facebook Offers’ giving the user the incentive to use the interactive f-commerce plug-in. SIIP also allows users to leave reviews on products, recommend products to friends and buy products without ever leaving Facebook. The above means that products and services can be promoted virally, very quickly. Due to the innovative advertising features built into the application, such as publishing products to walls and news feeds, posting purchases and reviews to walls / news feeds this not only helps companies to cross and up sell products to existing and new customers, but it also helps in naturally listing the site on all the usual search engines such as Google, Yahoo, Bing etc. As many vendors who opt to have their E-commerce site replicated on Facebook offer incentives for users to buy on the site, a user feels they are getting value for money. As mentioned above, the plug-in also allows vendors to advertise ‘Facebook Offers’ which in some cases may be similar products on their usual E-commerce site, or in other cases vendors such as Vicky Martin offer lines that are not available anywhere else, so in essence the items become Facebook exclusives. Social Innovations believe that SIIP will revolutionise the way we buy online and also the way that retailers can promote their products and services using the world’s largest Social Network. The value to retails will be unprecedented due to the ‘opt in’ marketing aspect of SIIP which will not only help promotion of products but more importantly sales! This article was written by Social Innovations the experts in Social Commerce. Social Innovations is located at www.SocialInnovations.co.uk Post from: SiteProNews: Webmaster News & Resources |
| Social Media as a Negotiating Tool Posted: 22 Sep 2011 07:12 AM PDT 
For salespeople, an important question is, “Can social media help in negotiating?” My answer is, “Yes, it can.” I’m not saying you should directly negotiate with another person by way of a social media (although I suppose there might be exceptions where this is possible). What I am saying is that social media is a perfect tool that someone can use to help frame a situation or build their on-line reputation before the negotiations even begin. Negotiations are won or lost in two critical areas. The first is the period of time leading up to the start of the negotiations, when both parties are preparing to negotiate. The second is at the end, when the two parties are working out the details of the negotiation. With regard to social media, I am not an advocate of conducting business negotiations in public. The reason I feel this way is because it is important throughout the negotiation process to maintain respect and integrity for everyone involved. This can be very hard to ensure if stuff is being thrown around for others to read and see. This is the reason I say the best use of social media in negotiations is before the negotiations even begin. Using social media before negotiations begin allows you to establish the context of who you are and what your expected outcome might be. Best example of this is Donald Trump. He uses social media tools and the media in general to let everyone know who and what he is. Trump’s goal is to make his brand known, and his brand really is himself. He wants his brand to appear favorable. He does this by coming across as a shrewd businessperson, and he uses social media to further this persona. On the one hand, this gives him an upper hand in any negotiations. On the other hand it also alerts everyone who might be planning to do business with him that he most likely is going to be very tough. Conversely, a person who has used social media to cast a tough but fair image is billionaire investor Warren Buffett. The image he has crafted in social media and the media in general is one of a very smart long-term investor known for making quick deals based on how he sees a situation. The result of this image is many people might be far more willing to enter into negotiations with Warren Buffett under the belief they would be treated more fairly than if they were negotiating with Donald Trump. The examples I use are extremes, but you see the picture. This is why I am a very strong believer that anyone who is planning to do any amount of negotiating with others needs to make sure their internet image is the one they want. Use social media sites to position you and your company in the manner you want to be seen by others. Be active in how you do this. If you’re not active yourself, other people may craft an image of you that is not accurate. If you are about to enter into negotiations with another party over a business contract or anything else for that matter, the other party likely will “Google” your name or company to see what they can learn about you. (This is a very common practice). The other party is going to read all they can about you, and what they read, may impact how they choose to negotiate with you. Some people may like to believe that social media does not have a place in the professional business world. Sorry, but that is old-school thinking (or maybe I should say, “That is so 2009 thinking!”) Today, search engines capture everything, and people expect to find out everything. When someone can’t find something on the web, they become that much more suspicious. Finally, don’t think for a moment the web is going to become any less powerful in the years to come. Just the opposite is true. It’s going to become more powerful. The sooner you accept the reality that you need a solid social media strategy, the better. The strategy of what you post, how you position yourself and so forth is up to you. Choose wisely and be consistent. Always remember that the respect you show to others and the integrity you live by are priceless. If you build your social media strategy around respect and integrity, you’ll be well on your way to positioning yourself properly for today and tomorrow. Mark Hunter, “The Sales Hunter,” is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information, to receive a free weekly email sales tip, or to read his Sales Motivation Blog, visit www.TheSalesHunter.com. You can also follow him on www.Facebook.com/TheSalesHunter, www.Twitter.com/TheSalesHunter and www.LinkedIn.com/in/MarkHunter. Mark Hunter, “The Sales Hunter,” www.TheSalesHunter.com, © 2011 Post from: SiteProNews: Webmaster News & Resources |
| 7 Simple SEO Tips That Will Help Your Search Engine Rankings Posted: 21 Sep 2011 10:00 PM PDT 
Following are 7 simple SEO tips that will help your search engine rankings: 1. Have Fast-Loading Pages You may not be aware of this, but page load-speed is now one of the more than 200 signals Google uses to determine the ranking of web pages in the search results. As a result, it is more important than ever that your pages load quickly. Slow loading pages are annoying to searchers and affect their ability to access content quickly. This is viewed as a negative user-experience by Google and can have an adverse effect on your rankings. You can quickly check your page speed at Page Speed Online, a free web application o Avoid Redirects – a common redirect that many designers use is unintentional – they leave off the trailing slash on a URL which forces a redirect to the directory name with the slash. Redirects also happen when you move a page or site – change the URL to point to the new location when you link to a redirected page. o Avoid 404’s – while a useful 404 page is important for your customers’ experience on your site, you don’t want to link to them, as they generate another HTTP request that provides no value. This is especially important with images on your page. o Optimize Images – keep the images small. (Source: How to Speed Up Web Pages) 2. The Trust Factor Believe it or not, the trustworthiness of your site – or lack thereof, has an effect on your rankings. So the more things you can do to make your site appear trustworthy, the better. Some steps you can take to improve the trustworthiness of your site include having a clear privacy policy if you collect personal information. Tell people what you’re going to do with their information. They have a right to know. Also, at the very least, provide an e-mail address on your site for customers to contact you. In addition, create an “About Us” page. Provide the names of the owner(s) and employees, if you have any. Be sure to include pictures and brief biographies. The worst thing you can do is give the appearance you want to be anonymous, which obviously generates suspicion. And don’t underestimate the power of testimonials. Just make sure they’re legitimate and verifiable. Otherwise, you risk getting into trouble with the FTC. 3. Create an Effective Title-Tag The title tag is a critically important factor in achieving high search engine rankings. For those of you who don’t know what a title-tag is, it’s the words displayed at the top of your browser. It is also used as the title of your website in the SERP’s (search engine results pages). Therefore, you should put plenty of thought into writing your title tag – to make sure it’s as effective as possible. Your title-tag should also For example, suppose your company name is “ABC Home Remodeling,” a home remodeling company in New York, you would want your company’s website to appear in the search engine results for searches on phrases such as “New York home remodeling” and “home remodeling in New York.” If you prefer to work with homeowners only in the Albany area, you would need to be geographically specific in your title-tag. For example, “Albany home remodeling.” What about meta-tags? Aren’t they important too? Opinions vary on the importance of meta-tags, but in my opinion, they’re not as important as they once were. They won’t have a significant impact on your rankings one way or the other. But if you want to use them, it certainly won’t hurt anything – provided you don’t abuse them (i.e. keyword stuffing). 4. Publish Quality, Relevant Content In case you haven’t heard, sites like EzineArticles, Buzzle and Associated Content got absolutely hammered by the recent Panda update. But why? Those sites have been around for years, and have a ton of quality content. Unfortunately, much of their content is also low-quality. When explaining the Panda update, Google said it was important for high-quality sites to be rewarded. By punishing the titans of article directories, Google sent a powerful message about quality. But it’s not enough to just publish quality content. Your content also needs to be relevant to the overall theme of your site. Google places a tremendous amount of value on relevancy. So do everything you can to make sure your pages are as relevant as possible and accurately reflect your site’s actual content. 5. Syndicate Your Content Content syndication is a simple, effective and proven SEO method. When I say content syndication, I’m referring to two types of syndication in particular: RSS feeds and article submission. RSS (an acronym for Really Simple Syndication) syndicates your web content, making it easily accessible to other sites and helps build inbound links, making RSS an extremely powerful SEO strategy. If you use any of the popular blogging platform like Blogger or Wordpress, you already have a built-in RSS feed. If your website doesn’t have a built-in RSS feed and you’re technically savvy, you can create your own by following the instructions in Anatomy of an RSS File. Or, if you’re technically challenged like I am, you can use a service like RapidFeeds.com. Article submission is the second type of content syndication I referred to. Basically, there are two ways you can submit your articles. 1. To article directories and 2. Directly to publishers. I prefer to submit my articles directly to publishers because it gives me control over where my articles are published. If you submit to article directories, there’s a good chance your article will get buried among the thousands of other article submissions. In addition, once submitted, your articles are available to be published by anyone. That means your articles have the very real potential of being published by low-quality sites, which could effectively damage your site’s reputation with the search engines. 6. Authority, Authority, Authority Authority sites are considered authoritative for a reason. It’s because people trust their content. That’s why authority sites rank so highly in Google’s SERP’s. So what exactly is an authority site? Definitions vary, but my own personal definition of an authority site is “a site that is linked to and respected by thousands of people who often reference its material.” Authority sites have quality content and consistently show keyword to content relevancy. If you write articles, instead of submitting them to article directories which have diminishing link value, instead, submit them to top authority sites like Problogger, SiteProNews, WebProNews, PromotionWorld, Copyblogger, SearchEngineJournal and others. And while it might be considerably more difficult to get your articles accepted and published by those sites, the fact that Google places such high value on links from authority sites makes it worth the effort. 7. Social Networking Matters While only Google knows for sure how much of an impact social networking sites like Twitter, Facebook, LinkedIn and others actually have on search results, the fact that it’s providing real-time social sharing is an indication that Google takes participation in social networking sites seriously. And if Google takes social networking seriously, then, common sense suggests, social networking participation will help your SEO efforts. David Jackson is a marketing consultant, and the owner of Free-Marketing-Tips-Blog.com – Powerful, free marketing tips to help grow your business! http://free-marketing-tips-blog.com Post from: SiteProNews: Webmaster News & Resources |
A website is a simple collection of web pages consisting of images, videos or other digital assets. The data of the website is hosted on a web server that is accessible via the internet. All websites join the World Wide Web where the data can be accessed all over the globe.
Social Innovations, the Manchester based Social Media Experts have released the latest version of their revolutionary F-Commerce plug-in. SIIP (Social Innovations Interactive Plug-in) is an application that allows an E-commerce site to be replicated into Facebook.
Social media has blown onto the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away.
With so much SEO advice being dispensed nowadays, it’s hard to know what you should or shouldn’t believe. It can be especially difficult for Internet Marketing newbies to separate the wheat from the chaff, however, there ARE proven SEO tips and techniques that virtually every SEO expert agrees work and are very effective.| You are subscribed to email updates from SiteProNews Recent Articles To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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