Tuesday, 23 August 2011

SiteProNews


SiteProNews

Posted: 19 Aug 2011 08:23 AM PDT
googlelogoPay Per Click Advertising – Using Google AdWords
Marketing your online business is vital and by using both paid-for and free methods you get an effective mix of coverage, in this article I’m going over setting up a Google AdWords account and what every beginner needs to know to get started ….
The basic idea behind all advertising is to put your message in front of as many people as possible at the lowest cost, but even better is if you can combine that with getting to highly targeted people who you know will be interested in your product.
The best option for making this happen is to use pay per click advertising. Pay per click ads do more than just generate traffic to your site; it’s your shop window to targeted consumers who have a need to satisfy, a problem to resolve and therefore, if you can deliver a solution there’s every likelihood you’ll sell to them and make a profit.
The most popular medium for pay per click advertising is Google AdWords. Google being the gorilla of search engines ensures your ads receive possibly the widest exposure on the web.
How It Works
The way it works is that Google places your ads strategically on sites that are related to your product or niche or you can choose to appear on the search results pages. In other words, sites where your potential customers will be and search results for what your customers are searching for answers to and information about.
Google AdWords is a very popular system bearing in mind Google’s premier position in the search engine hierarchy..When someone is looking for information online, they naturally go to Google. It makes sense that if you want to advertise to the largest number of people, you should use the world’s most popular website.
How Much It Costs
The price you pay for your ads depends on your choice of keywords and how competitive they are – it naturally follows the more popular & competitive the price of the keyword will therefore be determined by that competition; in other words, if lots of other people are using it, it’s going to be more expensive.

Effective Keyword Research is Vital
So again your keyword research is absolutely key, you need to drill down to closely associated (to your main keyword/niche) keywords that are less competitive and therefore more affordable. When you decide on relevant keywords that you want to target, you simply bid on them and Google gives you a price. Sounds tricky but its really not, its very simple I know for Sam & I we thought blimey we’ll never understand all that but believe me the tutorials are great and its simple.
How To Get Set Up On Google AdWords
The system is very easy to use. It has a clear and friendly interface. It takes about 5 minutes to create an account. Once you’ve set up an account, write an ad using your selected keywords. Enter your bid and set the maximum you’re willing to pay for it. You can also decide whether the ad will be used only on Google’s search results page, or whether you’d like it to appear on other sites that use the Google AdWords system. These are sites that allow Google to place ads on them. Google places ads according to keywords used so that only relevant ads appear on sites.
You can also choose how you want the ads positioned on the site. You can pay more to have them placed higher, since people are more likely to see high posted high on a webpage. Once all of this is done, you wait for Google to approve your ads.

Here’s the Really Cool Bit – Controlling Your Cost
Here’s the best method you can use, set a daily budget that you are prepared to spend -and word of advice here initially set it very low – test it, get comfortable with the way the campaign is working, see what the results are like,and try a couple of ad variations – this way you don’t loose your shirt by spending too much money in one go- this is the real beauty of Google adwords – its targeted traffic within a budget. You can instantly pause or stop your Google AdWords campaign by simply clicking on a button in your account.
If the whole process confuses you, there is no need to worry. On Google’s AdWords site area there are a number of easy to understand tutorials as I’ve mentioned before, that walk you through the process and give you some tips on how to get the most out of your advertising campaign.
Pay per click advertising with Google AdWords is probably the Internet’s easiest and most effective form of advertising. In fact, it’s probably the easiest and most targeted system of advertising online or off. Not only does it get you great results, it’s also extremely flexible and easy to use. So there you have it, it’s an absolute must to have in your marketing arsenal, so go there today and get your account set up.
Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Find out how to drive huge amounts of targeted traffic to your own Internet Marketing business with his popular Free step-by-step Special Report. Chapter 12 tells you how to use PPC advertising, available at => http://www.startinternetmarketingonline.com
Post from: SiteProNews: Webmaster News & Resources

How To Use Google Adwords to Grow Your Online Business
Posted: 19 Aug 2011 08:00 AM PDT
articlewritingHave you incorporated article marketing into your business plan yet? If not, you should most definitely start immediately because it works wonders. Article marketing is still one of the best ways for any business owner, whether inexperienced or advanced, to increase their business and make more money. Article marketing is one of the most solid and “evergreen” marketing tools available. It is not a flashy or glamorous process so you do not see many marketers talk about it these days and that is a shame, because nothing could be more easy to implement.
Internet article marketing is the process of writing articles, and then submitting them to be published all over the Internet. Once you produce a killer article there are thousands of places where you can get it published almost instantly. With current technology, you can get your content published on thousands of article directories and websites with the push of a button. This will definitely give your website the boost it needs to start generating profits. Plus, it is still one of the best long term strategies for your business. Article marketing, when done right, will steadily increase your profits over time and establish you as an expert in your niche.
If there is one strategy you need to be implementing today, it is article marketing. Here are 3 solid reasons why article marketing is superior to most other forms of marketing, why it will never die, and why you need to start using it immediately in your business plan.
1) Superior Traffic Strategy
Article marketing is one of the most powerful traffic generation strategies available. When it comes to traffic, one single article can go a long way. Generally, getting traffic is not difficult, but getting targeted and qualified traffic to your website is what article marketing is all about. There are 3 key ways that your article can generate you traffic:
- Most article directories and places that allow you to publish your articles free of charge, give you the ability to place a small “bio box” at the end of each article. This bio box is where you will sell your business, and yourself, via your website. You will be able to put a small blurb about your business or website in this bio box, along with a link to the website you wish to drive traffic to. Anyone who likes the information you provided in your article can click through to your website and learn more of what you have to offer.
- If your articles are written well and provide value to readers in your niche, other website owners who are looking for great content for their websites will be able to “re-publish” your content with your links included. This means you can effectively be receiving traffic from multiple websites, all targeted to your niche, as well as the article directory where you originally published your article!
With each link out there that you have coming back to your website, you build respect with the search engines. If your content is getting republished on many different websites, this can be seen as a sign that your content is extremely relevant to the topic at hand and will boost your search engine rankings dramatically. This of course will drive even more traffic to your website.
2) Superior Credibility Builder
If you produce quality content in your niche over and over again, each article you create and distribute becomes one more credibility booster in your arsenal. People will start to associate you with value and quality and will seek out your work. Over time you will be seen as an authority in your niche as your name becomes associated with quality work. This will also continue to build your traffic as people will begin coming to you first when they are looking for answers or information.
It is a known fact that people prefer to buy from those they know and trust. Thus most article distribution services and networks give you many different ways to make sure people recognize you. You can include a picture of yourself on most, alongside your bio box. It is a funny thing, but if people just see your face enough they will come to view you as an authority in your niche and someone they can trust because you are always there. This will lead to brand or name recognition which is a good thing.
Experts in advertising claim that it can take anywhere from 3-7 exposures to an ad or a service before recognition sets in. Depending on how good your content is you could very quickly develop a following in your niche. Article marketing helps you build this kind of trust and exposure by allowing you to reach thousands of people everyday, repeatedly.
3) Instant Promotional Opportunities
Some article marketing services allow you to directly promote your business, products or services directly in the content of your article. This gives you an extra opportunity to connect with your readers right away, mention a problem, and then link to a solution you have found, which just happens to be your website or product. If the article service allows this, they will generally limit the number of links you can have, but it can still be an excellent way to drive instant profits, which is the ultimate goal. When done right this can make a huge difference. One of the ways to utilize this opportunity to the fullest is to link to internal pages within your overall website. This gives you extra link juice to those individual pages PLUS helps your overall site rankings too.
The best way to take advantage of all 3 of these article marketing benefits is to find a quality article distribution service that takes care of all of this for you. That way all you have to do is create the content and submit it to the service. They will take care of everything else by making sure your article gets distributed all over the Internet, and making sure that you are in compliance with each directory so that your articles are published in as many places as possible.
My advice is to start producing quality articles right away. Write one quality article per day and submit it to a quality article distribution service, then let them take care of the rest. Do this for 30 days straight and you will be very happy with the results. Success can come quickly, if you remain consistent and don’t get pulled in too many different directions.
Adam Bauthues is a successful entrepreneur both in the online and offline arenas. To learn more about why affiliate marketing is considered the easiest and most efficient way to earn money online, and how you can dominate any affiliate marketing niche no matter your current level of knowledge, please visit: http://www.ProjectMarketer.com
Post from: SiteProNews: Webmaster News & Resources

Does Article Marketing Work? 3 Reasons Why It Is Superior To Most Forms of Marketing Online
Posted: 18 Aug 2011 10:00 PM PDT
facebookpgCommand, Contest, Cause and Connect
“We’ve got to have a Facebook page!” That’s the exclamation of every small business. And, while many pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest.
Many small business owners are increasingly recognizing that Facebook is fast becoming their number one public relations tool. But in order to sustain the life-blood for that page, they need to incorporate public relations tactics to generate traffic and build brand awareness. An easy and creative way to do this is to incorporate 4C’s to “PR” your Facebook page: command, contest, cause and connect.
Command
Creating command of an issue or topic is central to establishing a niche authority in your industry. Apple commands the portable music market. Google is the search authority. Nike is the running show king. They all sell other products or services, but have commanded a niche. Let’s say you’re a baker, with shelves full of cookies, cakes, pies, donuts, breads, etc. Pick one of your products. In this instance, let’s take the cake!
Establish your command as the local cake authority. Some suggestions might include posting fun articles on your page about cake related stories (Kim Kardashian’s desire to have a “William and Kate” cake), contacting local reporters offering yourself up as the local Cake Boss, and posting any ensuing coverage on your page. And, while we’re talking about “cake” TV shows, post comments that critique episodes of Ace of Cakes. Encourage your fans to send in their favorite cake recipes, or have them vote for their favorite cake. Gradually, your command of the subject of cakes will begin to spread, inevitably drawing more customers to your business, who, while there to buy a cake, may pick up a dozen donuts and a loaf of bread as well. Substitute “cake” for any of your product offerings, then “command” becomes “cookie” cutter!
Contest
PR driven contests are a great way to build traffic and fans on your Facebook page so long as the contest raises and reinforces awareness about your service or product offerings. MasterCard and American Airlines, Dunkin’ Donuts and Captain America: The First Avenger, and EA Skate and Miracle Whip, all non-competing entities, recently teamed-up for co-sponsored Facebook contests.
Similarly, for a small business, Facebook contests are more successful and effective when co-sponsored with a non-competing local partner. Let’s go back to the bakery! We can indulge ourselves in pastries – almost guilt-free – as long as we keep up with our exercise. How about hitting the gym, literally and figuratively!
For example, the bakery works with a local gym for two weeks on a mutually beneficial promotion, and offers fans of the gym’s Facebook page 15% off of its whole wheat bread and gluten-free products; in exchange, the gym offers a 15% discount on products and services available at the health club to the bakery fans. During this promotion, new members of the bakery’s Facebook community will be eligible to win a month’s free supply of whole wheat bread; similarly, new fans of the gym’s Facebook page can enter to win a free one-month membership. This “out of the box” contest and unlikely pairing allows the bakery (also the gym) to spread brand awareness to a brand new audience online.
Cause
Nothing spreads goodwill like supporting a local cause, particularly one that has an active fan base on Facebook. Every major corporation and business helps support a variety of causes, i.e. Toys “R” Us and Autism Speaks, Macy’s and the Make-A-Wish Foundation, Kmart and the March of Dimes. Local businesses should adopt the same big-business mentality, and not only help support a local charity, but engage your fans (and theirs) in a clever campaign to raise awareness for the cause and for you. Let’s go back to the baker who is in the food business. Inevitably, the baker is providing day-old bagels to soup kitchens, which is noble, but is it helping grow brand awareness and business, particularly via social media?
So, let’s cook-up a cause campaign! Suppose the baker embarks on a “Pie-Us” (notice the synonym for noble) campaign to help the soup kitchen. The first order of business is to partner – again, as above, two heads are better than one – with a local restaurant (preferably one that the baker works with as a vendor, or any non-competing food business) for a new pie recipe contest via the bakery’s and restaurant’s Facebook pages. The champion pie (named after the winner), prepared by the bakery, is then sold to the restaurant and served there for one month. For each pie sold, the bakery and restaurant make an agreed-upon donation to the soup kitchen. The campaign helps a worthy cause, promotes brand awareness (for all three entities), solidifies the bakery as the local authority on pies, and creates excitement and new fans on the bakery’s Facebook page.
Connect
By its very nature, social media is meant to connect. Thus, Facebook initiatives should connect your business with new and potential customers. For every new fan you gain on Facebook through unique cause programs, contests or promotions, you’re automatically connecting with your new fans’ Facebook friends, introducing your brand to scores of potential new customers.
Many businesses “preach to the choir” by keeping their posts and activities limited to bland (can we say “stale” at this point) and business-centric posts, links and comments. Moreover, they treat the page as a circular, posting endless sales and specials. This was not how Facebook was intended to be used, and this will not connect you with new customers.
A famous automotive CEO once said that the secret to success for a business was to “communicate, communicate, communicate.” Today, that word can be replaced with connect. Connect by commanding an issue, connect with local and non-competing businesses, connect contests to causes and promotions, connect your brand to new customers by connecting PR to social media campaigns on Facebook!
John Casey, a former public and media relations executive for Toys “R” Us, Sears and Kmart, is currently director of freshfluff: spread good stuff!, a PR/social media agency in New York www.freshfluff.com. Read about freshfluff’s successful PR/social media campaign for a Michigan tax business in the latest issue of Taxpro Journal.
Post from: SiteProNews: Webmaster News & Resources

Incorporate Four C’s to “PR” Your Facebook Page!
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