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Thursday, 4 August 2011

Foursquare Opens Up Business Pages to Everyone

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What You Can Learn about Social Media from Weinergate
No matter how valuable social media is to your brand, instances such as the recent events surrounding former Congressman Anthony Weiner often have an alarming effect. Obvious reasons aside, these circumstances usually make businesses question the processes around their social campaigns.

Foursquare Opens Up Business Pages to Everyone

Thursday, August 04, 2011

Business owners take notice - Foursquare wants you to get involved with their service.

They have announced on their blog that their pages for businesses or now "self-serve" and open to everyone - big or small.

For some time now, Foursquare has been handling the business pages development in-house. For about a year and a half they have handled the creation of these pages for over 3000 organizations like the New York Times, MTV and Tiffany & Co.

Have you utilized location-based services for your business? Let us know in the comments.

Now they have decided to let business deal with their Foursquare pages themselves. Here are the new features of "Foursquare Business Pages" -

Reach the whole foursquare community with your Tips and check-ins (and push those check-ins to both Facebook Pages and Twitter).
Let entire teams of people manage the same Page. With our new tool, you can make multiple people Page ‘managers,’ so that they can all contribute. It’s perfect for big organizations.
From the web or your mobile phone, you can upload photos to your Tips and check-ins. It’s great for making them really shine for all of your followers.
And, when your page is complete and you’ve added a few Tips, you’ll be featured in our Page Gallery.

Now, small businesses can interact with the location-based app in the same way that everyday users do. You know, check-in to locations, post tips, to-do lists, add friends and interact with other people through check-in comments. Foursquare wants to move beyond location services a become a full fledged social network, and they are making a push for that right now.

The location-based service has already allowed businesses to offer special deals to customers via specific check-in requirements and mayorships. And just recently they announced a partnership with daily deals service Groupon.

Foursquare might just be another social media presence that you need to add to your business strategy. To get started with a business page, head here.

Will you create a business page on Foursquare? Let us know in the comments.

» Comment on this article

About the Author:
Josh Wolford is a staff writer for SmallBusinessNewz.

Businesses Taking Wait and See Approach on Recovery

By Chris Crum

Insperity released its Business Confidence Survey, finding that small business owners are slowly proceeding with growth plans in 2011, but 40% are delaying their expectations of an economic rebound to the first quarter of 2012 or later still.

Only 12% think an economic recovery is currently under way. That's down from 23% in May.

Over 82% of respondents to the survey indicated that they have delayed their expectations of a recovery until next year or later, or are they are unsure. Key findings include:

• 70 % are meeting or exceeding 2011 performance plans

» Continue reading this article.

About the Author:
Doug Caverly is a staff writer for SmallBusinessNewz.

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