Saturday, 13 August 2011

Killerwebs Web Design | SiteProNews


Posted: 12 Aug 2011 08:22 AM PDT
w3c3W3C Validator: A Spell & Grammar Checker for Website Code
To make a good customer impression on the web, businesses owners need to ensure a clean and clear website. One way is by using a W3C validator. Think of it this way; if you were writing an important report or a letter to a customer, you would want to use a spell and grammar checker to catch unintended errors. Website markup also has a syntax and grammar that needs to be checked. Business owners need to be sure that they have not overlooked potential flaws in the markup code.
Similar to word processing applications, web browsers do not distinguish invalid from valid statements. As a result, your web sites may look fine at first glance but have compromised functionality. For example, people may not be able to find information about a product because the link is missing or there is some invalid text. Using a W3C validator helps reduce this risk.
Comparing Web Markup & Web Standards Using W3C Validator
The W3C validator compares web pages and web sites that use the (X)HTML languages, with a set of standards. Led by the Web inventor Tim-Berners Lee, the W3C or World Wide Consortium sets these web coding specifications based on conversations and review from an international community of web industry leaders and public commentators. The resulting specifications represent a consensus on good web markup practices, lending itself towards well formed web pages. These rules form the backbone of the W3C validator’s reports on any errors or warnings after checking web code.
Not only will the W3C validator tell you how many errors and warnings it found after checking the web language, the validator will list the line, an explanation, and recommendation for each error and warning.
W3C
If parsing through lines of markup is not an option for you, the W3C validator provides the choice to clean it up using HTML-Tidy. This is especially handy after creating a web site or web page using a third-party software application. However, W3C Validator, and related HTML-Tidy option may overlook some types of web code that are not HTML and are used to perform more complex web programming, such as Java, ASP or PHP. Also the validator may miss more complex issues caused by the relationship between different pages and content problems.
Steps to Use the W3 Validator
Open the W3C Validator. Click on http://Validator.W3.org to open the W3C Markup Validation Service.
W3C2
Decide where you wish to check the code. You can check your website markup directly, through a web browser. Alternatively, you can download the W3C Validator to your local machine to validate unfinished web pages not ready for the public eye or private web pages.
Enter what you wish to check. Type in the web address in the Address field. This is in the “Validate by URI” tab. Alternatively you can upload a local file through the “Validate by File Upload” tab. If you wish to check the code directly, then choose the “Validate by Direct Input Tab”. Copy your HTML code and paste into the empty field below.
Choose options, as needed, to view the validation results. Select the “More Options” arrow for selections. Choices include “Character Coding” or text language (e.g. Italian), “Document Type” or type of markup, listing error messages sequentially vs by type of error, displaying the web source, displaying the web outline, cleaning the markup language, validate web pages that have a “404 not found” error or “Validate Error Pages” and “Verbose Output” or more description of the error
Press Check. The W3C validator will start and complete its check. It will report on any deviations from the standard web X(HTML) language you specified.
Don’t Rely On Only the W3C Validator
While the W3C validator saves time by catching basic mistakes on websites, a W3 validator is not always a good substitute for more robust web-site testing. The W3C validator catches mistakes on the surface, but not the deeper issues.
For example, some web code may interact with applications needed for security and/or to manipulate data. Also, some websites may present different kinds of media; such as images, video and sound. A W3C validator will not judge the quality of these, other than whether the file is referred to correctly by the markup. If you are looking to validate website links or a web style sheet, the W3C validator will not fit the bill. Different web browsers may have quirks in the code that does not recognize valid HTML. Finally, the W3C validator cannot be used to validate content for mobile phones, see 9 Ways to Misunderstand Web Standards. Links to these alternative tools are available on the W3C Validator web page.
Should you forgo or supplement the W3C Validator, based on these drawbacks, for another tool? It depends how you define the quality of your website and how much chance you wish to take on how many errors appear on your website.
For example, AboutUsoffers both a free and for pay check of other basic SEO web standards.
Images: Copyright © 03 Aug 2011 World Wide Web Consortium, (Massachusetts Institute of Technology, European Research Consortium for Informatics and Mathematics, Keio University). All Rights Reserved.
Can search engines see your home page? Check it out with the free Home Page Analysis. For a deeper analysis of your entire site, try an AboutUs Site Report.
This article was originally contributed, on AboutUs.org, by Michelle Knight of Michelle1130.wordpress.com.
Michelle is a very curious information specialist who loves researching, organizing, and analyzing information. She has been testing software for the last 4 years.
Post from: SiteProNews: Webmaster News & Resources

W3C Validation
Posted: 12 Aug 2011 07:54 AM PDT
facebook-logoCustomer loyalty is definitely one of the most essential things that your business can possess. If you have loyal customers, they will buy from you, they re going to say good things regarding your business and they’ll tell each one of their friends and family about you and your business.
How do you get to that point where everyone wants to help you succeed? Can there be a magic button for that? No, it is hard work. Here are a few things that you should do to get that customer loyalty using Facebook:
Interact with Your Clients Frequently
If you would like loyal customers, it is important for you to communicate with them. How do you do this on Facebook?
First, it is imperative that you have a fan page that’s open and available to everyone. Additionally you need to update your page continually and as you you receive questions or comments from your customers, it is important for you to respond. It is important for you to let people realize that there is a real person behind that cute logo.
You can establish groups in Facebook to interact with similar customer groups at one time. The more you communicate and connect with your customers, the more loyal they will become.
Post the Proper Type of Content on Your Facebook Page
It’s very important that you put the proper kind of content on your Facebook page. Your articles should contain details about your business that will benefit customers the most. Rather then writing just what is of interest to you and your business, write things that would be of interest and benefit to your visitors. Write information which will genuinely help them. Don’t think of “what’s in it for me” but think “what’s in it for you”.
Ask Your Customers for Feedback
Can you be sure what’s important to your visitors? Can you be sure the things they want? You need to ask them. When you write information on your Facebook page, ask for comments from people. Ask them how they feel about something that your business is doing. Ask them the things they wish to see your business do or what products would benefit them.
You might send out a survey to your groups or consider an event? You can send out invitations to events on Facebook. What a great way to keep in touch with your prospects and to understand the things they want and what they think.
Provide Your Customers a Top Quality Product
When all is said and done, you have to offer a quality product to your customers. Make certain that they know about all of the benefits of your product by putting everything regarding your product on your Facebook page. Give them good enough information to make a decision to purchase your product and not be disappointed.
Would you like to learn more about using Facebook to develop customer loyalty for your business? In that case, download my free Facebook Guide. Visit my website at http://workonlinesuccess.com
Post from: SiteProNews: Webmaster News & Resources

How To Build Customer Loyalty Using Facebook
Posted: 12 Aug 2011 07:45 AM PDT
business1Knowing how to create a membership website will enable you to enjoy the benefits of a residual income without too much extra effort. In fact, the term ‘residual income’ is misused, even though it is very commonly used online to refer to income that is generated month in month out with almost no effort other than the initial set-up.
The term ‘residual’ actually means ‘left over’, and the correct word to use should be ‘enduring’, because when learning how to create a membership website with an ever-increasing number of members paying each month, you will enjoy an enduring income for as long as you wish, and there is nothing residual about a subscription site!
In order to generate membership sites – and the more you create the more money you will make – you will require suitable software. Certainly, you can study and master content management systems such as Drupal or Joomla and build a membership site from scratch, but that seems a great deal of effort when there is software available that will enable you to have your first membership subscription site up and running the same day.
Using modern software you have no to learn how to create a membership website from scratch: you simply click a few buttons and you have a money-making machine that will last you a lifetime. There are several subscription site software packages available for you online.
You will also need information to offer your members. Nobody is going to make a regular monthly payment unless they find the membership of use to them. It’s not enough just to offer them sales pages of products and wait for them to buy from your affiliate links – they can get all that free online, and likely with more bonuses you are offering them. You must give your members an incentive to remain members.
There three important ways in which you can achieve that:
a) Give them good information about their niche. Any membership site must be niche-oriented, which is why a subscription site is such a great idea. You can learn how to create a membership website for each different niche, so you have multiple sources of income. That is one of the secrets of making real money online: get your first subscription site running almost on autopilot, and then generate another.
Once you have learned how create a membership website, you must offer your members good information on the niche, whether that is marine aquariums or American lighthouses.
Both of these are niches that you can make money from, but you must learn about the topic and put a few good articles up on your site free for members to read. You can also have a few PDF eBooks for sale and maybe even physical products, all sold under your affiliate links.
b) Keep them interested. If you keep your membership interested enough to want to keep return to the membership website then they are more liable to pass the information on to their buddies. They are also more liable to buy from your site, but one of the major benefits here is that you receive an income from your members whether they buy or not!
To keep your members interested you can add forum software to your site (free online if you know where to look) or a simply a blog, where people can comment and ask questions.
They then feel part of the site and will tend to visit more frequently – a must if you want to keep your members for more than just a month or two. The most successful membership websites are those where members can chat to each other.
c) Naturally you want to sell products from your site. These may be your own products or affiliate products. In order to achieve this, you should first set up review pages for each of the products you are promoting. Discuss the pros and cons of each product, and why you believe they may benefit your members.
You can do this in a number of ways, but one way is to review the product as a pre-sales page, and then send your members to the merchant sales page. This is particularly effective with products sold through Clickbank, because every Clickbank product must have a sales page. However, if you create a membership website populated with nothing but links to sales pages, you will not make much residual income!
When you are learning how to create a membership website, it is of extreme importance to understand the concept of value – value of your site to members who are paying to get access to it. You should set up your subscription site for them, and not for you.
It must offer them lots of useful information, and if you know how to create a membership website as an information site, not a sales site, and give your members information, the ability to speak to each other, FAQ’s, support (even if just an email address) and occasional products, then that will bring you residual income – or enduring income – for years to come.
All the information you will require to enable you learn how to create a membership website and use it to make you an enduring income, year after year, is available from http://www.MemberDesk.com that will also populate your subscription site with the products you need to make money.
Post from: SiteProNews: Webmaster News & Resources

How to Create a Membership Website for Residual Income
Posted: 12 Aug 2011 07:35 AM PDT
appleMac owners and future Mac owners, behold the latest advancement for your computers. Apple has recently introduced OS X Lion. This is basically a new operating system with a lot of features to offer. Apple is on a mission to change the way we use computers and this is certainly a step towards achieving that. The new operating system or OS has a lot to offer just by looking at the reviews found on their website. It’s amazing how they managed to incorporate all of these features into OS X Lion. This will definitely redefine the use of Mac computers.
If you think that is all you’re in for a treat. Asides from all the valuable features the OS has to offer, OS X Lion doesn’t need to be bought in a store. Instead all you have to do is go to the online Mac store. Unlike other operating systems that are installed through discs, OS X Lion is fully downloadable. Assuming you have paid for it, you can download it directly to your computer and install it. This is a very convenient way for people to acquire an operating system which certainly is beneficial. Seeing that this is a new OS packed with valuable features, you will need to meet some hardware requirements. You can find the requirements on the Apple website. Once everything is set you will be able to install OS X Lion and make use of all the features that it offers. Meeting the requirements is important in order for you to have all of the features enabled.
One of the new features included in OS X Lion is the introduction of Multi-Touch Gestures. This particular feature changes user interaction. There are a set of commands that can be executed with the swipe of your fingers. Another advantage of this OS is that it maximizes your Mac’s display to its full potential. You will be able to view your apps in full screen even at the same time.
Launchpad has also been updated and looks more user-friendly. Other great features include the resume and auto save feature. You will be able to access your work anytime and on any given day as it was originally. Auto save is very useful since the usual manual process of saving is time consuming and is sometimes forgotten.
This is certainly good news for all the Mac owners. If you don’t own a Mac computer or getting a Mac repair, you might consider buying a new one after reading about all of the features. It won’t be long till new technology will be incorporated into other Apple products. So if are getting an iPhone repair or have other Apple products, this is certainly good news. The introduction of OS X Lion sets a new standard when comes to operating systems. All of the features are available to you at the click of a button.
Jeremy C enjoys writing about all things related to computers and Apple products. When it comes to computers, he relies on mac repair phoenix for updates on Mac computers. To learn about Apple products please refer to iPhone repair phoenix. To get the latest updates on Mac visit http://macmasterservice.com
Post from: SiteProNews: Webmaster News & Resources

OS X Lion: The Latest Advancement for the Mac
Posted: 11 Aug 2011 10:00 PM PDT
socialmedia2You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact.
Now there’s some additional evidence that bears this argument out:
Does Google Use Data from Social Sites in Ranking?
In short, Google officials have said that while the search engine giant does use Facebook and Twitter as part of the input in determining a site’s SEO ranking, it is a very small, low-key part. It’s more of a modifier of other data than it is an actual contributor in and of itself.
But before you go slashing the budget to your social media marketing department, hear out these few issues that explain why this means more attention, not less, should be paid to social media efforts.
It’s Social, not Digital
Despite being in the online realm (insert all the stereotypes about the cold, impersonal Internet here), social media is all about the first word. Social interactions are about relationships, conversations and, above all, respect and trust. Violate a trust or fail to provide respect, and you gain nothing at all. You could even find yourself blackballed as your reputation flies out of control online.
There is no magic formula to social media success, just as there is no magic formula to being socially acceptable and friendly. It involves politeness, attentiveness to the interests and needs of others (not just your own) and participation in the social scene as a whole. That’s it – hard work, performed with an attitude of courtesy. It isn’t complicated, just slow and requiring attention.
But Why Bother?
After all, it doesn’t correspond to SEO, so why sink more effort into social media?
Because social media is the key motivating factor in whether a video, advertisement, or even random picture goes viral. The average user on Facebook has dozens of friends, and not all of those friends are the same. Say you have three people who are friends, each having 10 other friends. Only six of these friends are mutual friends among the three, which means there are 24 more people to reach. If each of them has the same ratio of friends…you get the picture.
So yes, adapting to social media does mean changing your perceptions of how marketing works. People can ignore it… they can block you online like they can’t block most commercials on television. You have to engage with them directly, converse in intelligent fashion and have the respect not to bombard them with your product nonstop. You have to know when to provide helpful input about your material, and when simply to listen. But the value of it, the potential return of genuine word-of-mouth rather than abstracted “website performance” metrics, is something worth fighting for and investing the additional time and money in.
Why Does It Work?
People like to be talked to. We are social animals, by and large, and having the ability to discuss topics with others is of vital importance to us instinctively, even if not consciously.
Additionally, people can see through fakes. Everyone has a customer service story where they’re told, “We appreciate your input,” and realize they’re just being read a line while their input is filed in the circular file. People respond far better to an honest comment, like, “We understand what you are saying, but for the following reasons we’re going to do what we feel works,” rather than being given the runaround. A genuine response reminds them there is another human being with their own restrictions and worries on the other side of the screen, and honesty gets a branding campaign point. Responsiveness and actual replies to commentary rather than rote recitations is also important, showing them you are listening and engaged, not just copypasting.
Indirect SEO
Believe it or not, engaging in good practices on social media sites while representing your brand will result in improved SEO for the brand whether Google directly ranks your Facebook performance in searches or not.
Word-of-mouth is still the strongest motivating factor in advertising. It’s the coveted Holy Grail. As you engage with others in social media, you are harnessing this power for your purposes. People who think highly of you will be more inclined to check out your website, and tell others to do so as well. Someone to whom you provide an answer to a particular issue that your brand covers might respond favorably to a request to link to you on his site. Traffic will build in the background, enhancing your standing. A conversation might lead to an interview with an online publication, or an advertising spot with a site whose owner you’ve had chats with.
They key is to understand the value of delayed benefits that result from being a nice, reasonable person. Gain a reputation as someone who is worthwhile to talk to, and people will want to talk to AND about you. The effort is extensive and the value is delayed; however, it will result in long-term support to your reputation that will allow your short-term advertising campaigns to go further, with more weight and endurance than if they were performed alone.
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to www.BrandSplat.com or visit our blog at www.iBrandCasting.com
Post from: SiteProNews: Webmaster News & Resources

Social Media Management: Quality Social Experiences
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