Marketing Pilgrim Published: "What Most Concerns Corporate Boards After Finances? Reputational Risk" plus 3 more |  |
- What Most Concerns Corporate Boards After Finances? Reputational Risk
- Mobile Users Just Wanna Have Fun
- More People Are Turning to the Internet for Entertainment
- Google Wallet Formally Announced Along With Offers
| What Most Concerns Corporate Boards After Finances? Reputational Risk Posted: 27 May 2011 05:42 AM PDT When I first read the report Second Annual Board of Directors Survey – 2011: Concerns About Risks Confronting Boards from EisnerAmper I was a little surprised by the findings of what business risk was at the top of the list for corporate boards right after the classic financial risk: reputation. Online reputation management and social media monitoring are near and dear to our hearts here at Marketing Pilgrim and apparently the fears have reached the highest parts of the corporate structure (finally!). The chart below shows just how important this area is to companies these days.
The executive summary of the report says quite a bit
Apparently there is enough reputation wreckage in the marketplace to have corporate boards stand up and recognize that this is an issue that is not going away but is only getting more complex. The study later says
The net / net of this is that companies are finally realizing that their reputations are at greater risk than ever before and the old way of managing and protecting those reputations no longer work. Before the Internet became what it is today it was much easier for companies to sweep something under the rug and oftentimes get away with it. Today, that 'luxury' is no longer available. Of course, the big problems still exist of trying to manage reputations through monitoring of online activity and programs at the ready to handle it when a company steps on a reputation land mine.
It's now safe to say that if your company is not actively monitoring your reputation through tools like our Reputation Channel sponsor Trackur and you are going forward without a real plan to handle such emergencies, then you are playing with fire. To put it bluntly, I had a friend who worked on a local rescue squad who told me that (at the point he made the statement) he had never taken someone out of a wreck dead who was wearing a seat belt. That simple act of prevention for the possibility of a tragic event is truly a lifesaver for many. If corporations are not doing what is necessary to be 'strapped in' when they have a reputation wreck then any fallout is their own fault. It's that simple. So what are doing to keep your company from reputational risk? Do you have contingency plans in place if something were to happen? Do you monitor the Internet for signs that something's not right? If you do that's great. If you don't remember that when you roll the dice the house usually wins.
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| Mobile Users Just Wanna Have Fun Posted: 26 May 2011 04:33 PM PDT Mojiva has just released a mobile advertising report in the form of an online magazine. It's colorful. It's graphical and it's loaded with interesting information. The best news is that more than 60% of mobile users click on ads at least once a week, the bad news is only 22% said they would make a purchase after clicking. So what did they want to do? The majority said they wanted to play a game. (Gamification of Mobile Marketing, anyone?)
As you can see, in addition to games, mobile apps, video and music are all popular options. I was surprised to see downloading a coupon ride so low on the list, but then mobile couponing is still a bit of a pain. The study asked folks what kinds of ads they are most likely to pay attention to and it was pretty even across banner, video and interactive ads. Animated ads were less popular, text ads only got 13% of the vote and those expanding screen takeovers were left in the dust with only 2%. I imagine the annoyance factor keeps people from gravitating toward those ads. I know I avoid them whenever possible. When asked what categories of ads people were most likely to click on, Retail Stores, Bars / Restaurants and Weather, were the top three picks. Weather? Of course, taken together, those top three can equal "local" which we know to be hot in the mobile world. Finally, when asked how they use their phone most often, one-third said they use it for online purposes (web, app, email) more than offline, one-third voted for 50-50, while the other third more often used their phone to actually call and text people. For more information, download Mojiva Magazine when you click here. Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz! | |
| More People Are Turning to the Internet for Entertainment Posted: 26 May 2011 03:55 PM PDT
Not only are they spending less time with traditional forms of media, but 68% say that there isn't as much value in entertainment as there used to be.
With 53% of the people saying they spent more time on their laptop and 52% spending more time on mobile phones, it's clear that providing mobile alternatives for traditional entertainment is the only way to go. Several TV networks have already moved into this arena by providing access to their most popular shows through the iPad. DishNetwork and AT&T's U-Verse are also making a big splash with apps that allow you to watch current TV programming on the go. The trouble with moving in this direction is it throws the traditional TV advertising model out the window and that's not something everyone is comfortable with. It also effects performer contracts and studio deals and when shows and movies get pushed to DVD. It's a can of worms, but one that we've already opened, so it's time to let the squirming begin. The obvious answer would be to put content behind a paywall but that's not sitting well with users, even though many of them are already paying to access this same content on their cable TV. Not surprisingly, 88% of respondents in the US said they feel "negatively about the move from free to paid entertainment services." Especially when they don't see an improvement in service or quality for the cost of the upgrade. People will pay for the privilege of getting content on additional devices or for higher quality content but right now, the overwhelming majority think that entertainment companies are greedy when they ask for a fee. Additional points from the study include:
If you're marketing entertainment content, the response is clear. People want to be able to take it with them when they go. They want quality and they want it for free.
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| Google Wallet Formally Announced Along With Offers Posted: 26 May 2011 11:16 AM PDT Despite yesterday's premature announce-ilation by Vivotech, Google announced formally the introduction of their new Google Wallet. The long and short of it is that Google is looking to own the mobile purchase cycle from search to purchase. That's a pretty powerful model to say the least and they are out of the gate running.
One wonders if the Groupon-killer comment is a bit much. However, since Google can now compete with Groupon (and possibly its Groupon Now product) by grabbing the attention of a consumer then letting them complete the deal with the NFC payment solution maybe something can happen to knock Groupon from its perch. Then again, Groupon is conquering the deal space through 'sales scale' which means they have a fleet of sales people selling their service while Google will likely go the self-service route and limit their reach. But back to the wallet. To keep the excitement to a minimum the service will only be available initially on the Nexus S 4G from Sprint. So while it sounds cool it's still a ways off from being ubiquitous. That hasn't stopped marketing partners from jumping on board.Oh and how does Google make money on this? Take one guess.
So if it sounds like I am not read to usher in the era of Molo just yet you are paying attention. Initial announcements in the tech world are press plays to try to grease the skids for a product down the line. No one seems to announce something that is widespread at the time of the announcement and that makes business sense. These things need time to work out the kinks and the fewer people that experience these kinks the better. That doesn't make it any better for the rest of the mobile world that would like to play along but doesn't have a Sprint Nexus S 4G phone. Out of the gate it looks interesting for sure. When it really rolls out we'll be sure to let you know. What's you take? Join the Marketing Pilgrim Facebook Community |
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