Marketing Pilgrim Published: "Great Job Opportunities on Marketing Pilgrim's Job Board" plus 3 more

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• Great Job Opportunities on Marketing Pilgrim's Job Board
• Facebook Loosens Promotions Policies
• Blip.TV Builds a Better Mouse Trap
• Memorial Day Emails Outperform All Other Holidays

Great Job Opportunities on Marketing Pilgrim's Job Board Posted: 18 May 2011 08:07 AM PDT Internet marketing is one of the hottest professions around. Whether you are looking for your first job in the industry, the next step in your career development or you just want to find something better check out our Job Board. If you are an employer looking for the next great hire our readers are some of the best and the brightest in the Internet marketing industry. Post your job with us for just $27 per month! Multiple listings carry discounts as well. Here are some of the great jobs we are showing right now! Social Media Senior Manager with Expedia in Bellevue, WA Marketing Director for The Wall Street Journal Office Network in Chicago, IL Digital Project Manager at custommedialabs in Philadelphia, PA There are many more great jobs listed with companies like Microsoft, Deluxe, Hyundai, Thomson Reuters and many more! Check them out now or list your job opportunity today! Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Facebook Loosens Promotions Policies Posted: 18 May 2011 06:42 AM PDT Facebook has removed language from its promotions policy that prohibited promotions around age, residency, tobacco, gambling and dairy. While I don't see how dairy is a threat to anyone other than the severely lactose intolerant it's an interesting move. It's not like Facebook is 'promoting these things. They are simply removing their original intention to police these things themselves and letting the various versions of the law in each state and country be the rule setter. In essence, Facebook is washing its hands of any implied wrong-doing or unethical giveaways on its platform and letting the outside world monitor it for them. According to Inside Facebook Facebook updated its promotions guidelines this week, and has now confirmed that it no longer blanket-prohibits promotions (including give-aways) for tobacco, dairy, gambling, firearms, prescription drugs, and gasoline. Promoters must still comply with restrictions in the juridictions where the promotions are held, but Facebook has dropped its site-wide restrictions that were originally designed to preserve local laws. Marketers can also require a purchase for entry, and target those below age 18 or who live in certain countries such as India and Norway. The change could lead big brands in the now-unrestricted industries to step up their marketing efforts on Facebook, drawing spend away from more traditional marketing mediums such as TV and print. It will also allow all marketers more flexibility in promotion targeting and rules. Nothing out of the ordinary or eyebrow raising really other than the thought of these kinds of things on Facebook is not what I would like to see personally. But that's just me and the beauty part is that I can choose whether they will get to me or not. Of course with Facebook the question always gets to protecting minors but that's a grey area left for a full debate with someone else. Let's just be honest here. Facebook is a business. Businesses need to generate revenue. The previously 'outlawed' areas represent considerable revenue opportunity for Facebook so Facebook is going to loosen the controls so they can get the revenue. It makes sense from a business perspective and there is little if any use of turning this into some kind of moral and ethical play. Facebook doesn't respond to that kind of talk anyway so why bother. What's kind of humorous is how Facebook further described the action they took. Facebook wrote that it removed these specific prohibitions to simplify the "promotions guidelines to make them easier to understand and consistent with the format of other Facebook Terms & Policies." This does not make these kinds of promotions or sweepstakes legal — it merely means Facebook will defer to local laws rather than enforce its own. Ahhhh, I see. This was just to make things easier to understand. I should have known since Facebook has worked so hard to make all of their policies streamlined and easy to understand in the past (ahem!). Well, get ready for some fun and interesting promotions through Facebook now that this door has been opened a little wider. I can see it now. Win a trip to Vegas along with all the prescription drugs we can 'legally' get into your hands so you'll feel more willing to use that new Colt 45 you'll be carrying to protect yourself while you pick up your free gallon of milk at the local 24 hour Munchie Hut. All of this while your topping off your tank with your free gas! You gotta be in it to win it! Enter today!

Blip.TV Builds a Better Mouse Trap Posted: 17 May 2011 12:41 PM PDT Blip.TV has a new mission. They've turned the site into a consumer-facing repository for the best original shows on the web. They did this because, according to CEO Mike Hudack, no one else had done it, but I'm sure YouTube would argue the point. What Hudack and his team really did, was build a better mouse trap, or in this case, a better original video viewing experience. They did it by honing in on what it is that annoys people about the current experience and that's smart thinking. Here are some of the points they addressed and how you can use their ideas to make your site better. The entire site is curated by humans. This is huge. I recently began working on a project that involved cleaning up the mess left behind when you allow a computer to fill in data buckets. Computers are, after all, only computers which means they don't understand the nuances of the English language and particularly pop culture and entertainment. Having a human doing the picking and choosing is time consuming, but it's going to result in a better, more targeted experience. If you trust a computer to fill in info on your website, make sure you also have a human reviewing it on a regular basis. You might be surprised, unhappily so, at what you'll find. We've introduced the Show Poster. The joy of a webseries is that it is a sequence of stories, but when you access these stories on most websites, you don't ever get the full picture. You see a bit here and a bit there. Blip is solving this issue by creating a poster for each webseries. This is a graphical grabber that tells folks which episodes go together and gives them a quick overview of what they're about to see. How can you use this concept? Look at the items in your online store. How can they be grouped for more punch? Imagine a "show poster" for a collection of outdoor products or fitness gear. By grouping like items, you're increasing the chances of customers buying the whole package. The site is organized into sixteen categories. This is so basic, it's often missed. Having tons of information is wonderful, but if the consumer is overwhelmed when they hit the page, they're not going to stay. Categorize your information in small, logical chunks. Your visitors will thank you and they'll stay longer. Show pages are beautiful. Don't under estimate the power of a good looking, well maintained website. Blip.TV's new interface is clean, clear and enticing. When you hit that front page, you instantly want to click a graphic. Web shows are growing in popularity and with it the potential to place video ads that will promote your business. Three cheers to Blip.TV for taking us one step further. Join the Marketing Pilgrim Facebook Community

Memorial Day Emails Outperform All Other Holidays Posted: 17 May 2011 12:00 PM PDT Memorial Day is one of the few holidays that encourages relaxing around the house. You don't have to buy a gift. You don't have to make dinner reservations. At most, you may have to throw some steaks on the grill, but no big hardship there, right? Maybe that's why people are in the mood to shop online come Memorial Day. According to Experian CheetahMail, Memorial Day emails have the highest transaction rates of any holiday. The report states that Memorial Day has a higher level of pre-holiday browsing and that transactions peak one week prior and on the holiday itself. Personally, I do think of Memorial Day as a shopping holiday. I even put off a big purchase from Best Buy this month, figuring that they'd have a huge sale for the upcoming holiday. It's also one of the few holidays where buying for ourselves and our home outweighs buying for others, so why not pick up that patio set at half off? To take full advantage of the sales period, Memorial Day promo emails should focus on the outdoors, family time and barbeques. Take a look at your product or service and figure out how you can position it to fit in with summer fun. Then send that email out by Friday, because Memorial Day is less than two weeks away.

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