Marketing Pilgrim Published: "So What Is It Developers? Android or iPhone?" plus 4 more

So What Is It Developers? Android or iPhone?
The Busy Marketer's Guide to Google's Quarterly Financials [Word Cloud]
Get Your Google News Badges Here!
Auto-Ad Scheduling is Coming to Twitter
To the Thousands of Businesses That Applied for Google+

So What Is It Developers? Android or iPhone?

Posted: 15 Jul 2011 07:21 AM PDT

The other day we reported on a "trend" that some developers are targeting Android as their first platform option because the process is less stringent than Apple's. These days, however, the word 'trend' has about as much relevance as the word friend.

Some evidence is the chart below via SAI that shows developers are really most interested in the iOS platform more than the Android and that this is indeed increasing.

So what is it developers? What's your preference and why? Please make up our mind.

The Busy Marketer's Guide to Google's Quarterly Financials [Word Cloud]

Posted: 15 Jul 2011 06:06 AM PDT

A record breaking $9 billion in revenue is all you need to know about the success of Google's most recent financial quarter.

Of course, if you'd like to dive deeper into the numbers, you can check out the financial results here, or even read CEO Larry Page's investor call transcript.

Then again, you're Pilgrims. You have things to do, people to see, clients to please! So, here's the word cloud of the transcript:

Looks to me like "Google's" "quarter" was filled with "new" "amazing" "products" that "people" will "like."

(Word cloud courtesy of Wordle)

Get Your Google News Badges Here!

Posted: 15 Jul 2011 06:04 AM PDT

I will be real honest. Other than another way to look "social" and to track your travels on the Internet (a Google+ need?) I am not sure what the reason is to use badges for Google News. Heck, people are tired of badges where it was initially the entire reason to use the service (that would be Foursquare, remember them?). I don't know, maybe we're going back to the old school days of getting a gold star for doing what you should be doing already?

So rather than yammering on about why I don't get this, why don't you just watch the Google video from their blog that explains this latest distraction in the online world. You can make up your own mind from there.

So there you go. Any thoughts?

Auto-Ad Scheduling is Coming to Twitter

Posted: 14 Jul 2011 12:28 PM PDT

Twitter fans have noticed the increasing number of ads that are slipping in mid-stream, above the stream and to the side but you ain't seen nothing yet.

According to Reuters, Twitter is about to test an automated system that will allow clients to schedule their own ads. Currently, an advertiser has to talk to a human in order to get that Promoted Tweet in the stream, but this new offering will allow clients to set up ads on the fly and change them on a whim.

For Twitter users, this isn't good news. Twitter is a relatively small system. There are only a few places where you can insert an ad and for those who don't follow a thousand people, an influx of Promoted Tweets is going to be very noticeable. I'd hope that there is a safeguard that would keep the ads from being the majority of any stream, but maybe not.

For Twitter, it's a big step toward becoming a real player in the online ad market. For marketers, it's even bigger. Automation means flexibility and that's important, particularly with a network like Twitter that still isn't tried and true.

To the Thousands of Businesses That Applied for Google+

Posted: 14 Jul 2011 11:42 AM PDT

"To the thousands upon thousands of businesses that applied to be a part: THANK YOU! We won't be able to accommodate everyone, but your interest has got us very focused on accelerating our development plans"

And then Christian Oestlien of Google+ follows with, we're taking down the business application on Friday, July 15, and we're still "actively" shutting down business profiles on the network. So basically, forget marketing your business on Google+.

Or not.

Yesterday, I got an invite from a mysterious soul (thank you kind sir) and I took my first steps into this wonderous new world. I spent a half hour poking around then threw up my hands and said, "huh?"

What I found were a lot of empty profiles and confused people. When I scanned the list of players (not an easy task, mind you), I discovered that a large portion of them had tech and media companies under their names. I did see someone from Shakey's Pizza, so there is some diversity in the crowd.

Because the profiles are all name plus employment as a means of identifying the members it looks more like LinkedIn than Facebook. So how can they turn around now and say no businesses need apply. They have applied. Their CEO's are running all over the joint. Are they forbidden from talking about business on their personal profiles?

I don't know where Google is going with this, but right now, Google+ lacks any kind of personality. Surely that will change when more people use it on a daily basis and those exciting business profile plans appear.

Then again. . . maybe not. MySpace is starting to look better and better.