SiteProNews |
- 10 Tips to Grow Your Email List Regardless of Your Marketing Tactics
- A Selection Of Useful Web Scripts You May Want To Consider Installing On A Web Hosting Account
- Keeping Your Readers Interested – A SPN Exclusive Article
- How You Can Enhance The Life Time Value Of Your Web Site Customer!
- Can Google+ Stop Facebook From Becoming the Top Site on the Web?
| 10 Tips to Grow Your Email List Regardless of Your Marketing Tactics Posted: 25 Jul 2011 07:54 AM PDT 
Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the “Know, Like and Trust Factor.” At a minimum ask for their email address. At a maximum ask for their name and email address unless there is a reason you MUST ask for more information. (Such as you’re mailing them something). Ultimately, potential clients don’t care about you, they care about the VALUE they will receive. The value is what is going to compel them to take you up on your offer. 4. Link to a landing page (or squeeze page). You know your website inside and out, but your visitors don’t. You have about 4 seconds from the time a visitor lands on your page till they are either hooked or leave. Don’t give potential clients too many options which may paralyze them, keep it simple with a singular message and call to action. 5. Include your offer in your signature. One of the best (and must underused) places to share your compelling offer, or link to your landing page, so you can quickly build your list is the email signature. It allows you to get a clear message out to everyone you touch about the solution you provide. 6. Suggest your subscribers forward your newsletter. Potential and current clients who are subscribed to your list already know how great the content you provide is. Make it easy for them to recommend and refer you by including a link that allows them to forward your newsletter. 7. Provide Value. When you email your list, be sure to pack your newsletter, e-zine or blast with interesting and valuable content. I always recommend my clients follow the 80/20 rule. Eighty percent of the content should be informational, educational or helpful and 20% of the content is for your call to action. 8. Watch your unsubscribe rates. This is an often overlooked factor, but it’s useful for letting you know when you are off track. If you send out what YOU thought was relevant content and see a larger than normal unsubscribe rate, you can quickly correct without causing much damage. 9. Include an opt-in check box to your contact form. Make it easy for potential clients who are contacting you to sign up for your list. If they are interested enough to contact you, they are most often would like to be on your list. 10. Have a thank you page that reminds subscribers that they need to confirm their email address. Getting potential clients to fill out the subscription box on your website is only half the battle. With permission based marketing you need them to double opt-in. In other words, they need to fill out your form, go to their email program and click a link before they are subscribed. Managing their expectations and understanding of the process will make it MUCH more likely that they follow through and confirm their subscription. Once you have these 10 tips working for you, it’s time to start marketing. Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the “14-Step Formula for Getting Clients, Building Business and Making More Income”, Grab a FREE copy of her Report “What you Need to Know to Be Successful at Getting Clients” visit: http://jjscoaching.com/free-report/ Post from: SiteProNews: Webmaster News & Resources |
| A Selection Of Useful Web Scripts You May Want To Consider Installing On A Web Hosting Account Posted: 25 Jul 2011 07:31 AM PDT 
If you’re looking for a content management system for your cpanel web hosting account you may want to consider award-winning Joomla, which can be utilized in website and application building. Joomla is available to download for free. Joomla conveniently offers back-end administrator access and front-end content access. The website and the administrators have different system control levels facilitated by Joomla. Joomla has a large number of extensions, the majority of which are free to download, and Joomla itself is simple for the user to utilize. If you would like to upload videos to your cpanel web hosting account then you might want to consider PHPmotion to meet your website hosting needs. PHPmotion works with a wide range of video formats, for instance avi, divx and mpg. The videos can be edited or deleted at any time and you can change things such as the video title, description and related tags. You can also make the videos private or public, allow or prevent comments about the videos, as well as allow or prevent video embedding. You can download PHPmotion for free and you can also utilize it for music-sharing and picture-sharing websites. If you want to do business website hosting through your web hosting account then you should consider BigCommerce. This e-commerce software incorporates a drag-and-drop design function which means you can easily design the look and layout of your online store. Some useful functions include an automated email marketing facility and flexibility in displaying the photos you upload to the site. Other convenient features of the software include coupon and gift certificate creation, promotional banner creation for the various pages of your website, a customizable Returns system and an automated inventory control function. phpAdManager is a great tool for managing banner ads on your website. This tool offers complete control over the banner ads as well as full statistics for each banner. Both graphic-based and html-based ads are supported. If you want to use your webhosting account for community chat purposes, you might want to consider Pinguchat. There are a range of front-end features, including who’s online, quick private chats, inbox and outbox, YouTube embedding and file sharing features. Pinguchat has a multitude of back-end features as well, for instance the ability to enable and disable YouTube embedding, set the maximum number of room users, add or delete and edit rooms and the ability to make any user admin or a moderator. There are a multitude of web scripts that can really enhance your web hosting account so you can get the most out of website hosting. You will find a variety that serve the same/similar functions as well as those that carry out different functions so compare prices (some are free, some need to be bought) and particular features to find the best ones for your needs. For UK web hosting visit UK Web Solutions Direct at http://ukwebsolutionsdirect.co.uk/. UKSWD expertise in cpanel hosting UK – http://ukwebsolutionsdirect.co.uk/uk-web-hosting.php Post from: SiteProNews: Webmaster News & Resources |
| Keeping Your Readers Interested – A SPN Exclusive Article Posted: 25 Jul 2011 07:21 AM PDT 
Creating Copy that Engages Keeping you readers interested in your content is critical to the success of your company’s website, marketing materials, and newsletters. If you lose your readers’ interest after the first paragraph on a webpage, you are not going to get the click-throughs to your “money pages” (those pages where customers order products or services) and you are basically throwing all of the money that you spent on site development and management out the window. To catch and keep your reader’s attention, and inevitably direct them to your money pages, you need to develop content that is powerful, useful, creative, and practical to your target demographic. Crafting Content for Your Target Demographic One of the first mistakes of content development is that the information written about is simply not interesting to the site’s target demographic. For example, if your website’s focus is on selling remote control vehicles, you don’t want to invest in articles about doll collecting. While this seems like an obvious point, it is often overlooked. When a visitor lands on your page from a keyword search or an in-text link, they expect to find subject matter about a very specific topic. If that topic is not covered in your post or article, they will leave your page after reading nothing more than the page title or headers. To craft enticing prose for your target demographic you first need to identify what they are looking for when surfing the Internet. You will then want to base your efforts on keywords that are commonly used by your target demographic to find information on your site’s topic or theme. By focusing your content on those keywords you will be able to create articles and blog posts that interest your target audience and it will improve the chances that they will navigate their way through your site using your in-text links to money pages or by using menu links to other site pages. Powerful Content Creates Interest Powerful content creates a dialogue or reaction from your readers. This is not your average stock information page – it’s a well-researched and well-written page that takes a position on an issue or that challenges the norms of a specific industry standard. The purpose of powerful content pages is to create controversy in an attempt to attract more people to your website. To achieve this goal you will need to set up your pages as a blog or interactive page where people can post their comments, views, and responses. To increase the value of these power pages you will want to include in-text links to your money pages or target pages where you want to direct your visitors. Useful Content Keeps Your Reader’s Coming Back for More While attracting a reader once can lead to a sale/conversion, you are much more likely to make a sale on your website or through your newsletter if the same reader returns to your website multiple times. One way you can accomplish this is to develop useful articles that the reader can use as a reference for a specific application, activity, or project. For example, “how to” articles are generating huge revenues on many sites right now simply because they provide useful information in a step by step format. This format keeps the reader’s interest because in order to complete the given task, they have to read the entire article. If you are able to create useful content on a regular basis, you can set up a library that will attract both new visitors and return visitors. Creative Content Entertains While Educating An article or blog post that is entertaining is another strategy that you can use to keep your readers interested. Creative content is fun to write; however, not everyone has a knack for it. It is because of this that your creative content needs to be handled by a writer who is skilled in entertaining, but informative, writing styles. In addition to using creative prose you can also enhance the readability of your web pages by integrating interactive features such as streaming elements, video, and widgets. These elements will keep your readers engaged in your article or web page by giving them a way to interact with it and to manipulate it to meet their needs. Keeping Your Readers Interested Internet success is elusive, but not unobtainable. The key is quality content created by skilled writers. It needs to be developed around topics that make sense for your target demographic. It needs to be powerful, it needs to be creative, and it needs to be useful. While many online success strategies have come and gone, the utilization of quality content is one strategy that remains a viable, productive strategy for search engine optimization and site performance enhancement. Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we’re eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management. Be part of the professional business cards company. Post from: SiteProNews: Webmaster News & Resources |
| How You Can Enhance The Life Time Value Of Your Web Site Customer! Posted: 25 Jul 2011 07:09 AM PDT 
There’s a saying in business that states that it is actually less complicated to sell to existing clients than it is to new ones. I feel that there ought to be an addendum made to this statement that adds “as long as you’ve made your existing clients happy”, simply because if they’re unhappy with the level of service you have provided them in the past, they’re unlikely to come back for more in the future. When you sell a web site to a customer, while the initial money injection can be helpful you are still leaving a lot of money on the table when it comes to upsells and add-ons that you can offer. Here are just some methods you could use to boost the lifetime value of your customer. Put the customer on an email list I know you’ve heard it a million times before in the past, but you have to put the customer on an e-mail list. In the event you can’t afford a professional service like Aweber or Imnica then setup a PHPList which is an open source mailing list that you simply can install on your own site. As you add clients to the list, begin to email them with valuable information and offers directly related to their web site (ie. SEO services). Create a ‘getting started’ guide Write a 10-15 page report on how the person can get started, and include everything from promotion to obtaining new written content. Fill the short report with affiliate links, as an example you could use Jonathan Leger’s 1WayLinks which pays $20 per month commission and lets individual produce one way links to their web site, Or you can promote Scriptlance, which pays you a small commission for each and every person that signs up and posts an outsourcing project and you can find numerous other add-on services that people might find helpful. Offer to host their site A lot of full time site flippers operate a reseller account using a company like HostGator and subsequently offer free three months hosting to the buyer after which charge an annual fee to continue hosting the site. In most cases the buyer will host the site themselves but you only need a handful of clients to take up your offer to make a profit. Give links from a directory network This is actually a bit more advanced, but if you create 10-20 website directories then you may easily provide the customer a guaranteed listing in the directories for a one time fee. If you maintain the directories exclusive to your customers then you can effortlessly improve the perceived value. You can easily provide writing services to the customer for example writing a absolutely free report they are able to give away or a absolutely free autoresponder series. Erik Parson is an expert Internet Marketer with a decade of experience in flipping websites and affiliate marketing. For more info on Lump Sum Profits Bonus and Todd’s insane FREE “Mindblowing Infinite Bonus” visit http://www.LumpSumProfitsGuide.com Post from: SiteProNews: Webmaster News & Resources |
| Can Google+ Stop Facebook From Becoming the Top Site on the Web? Posted: 24 Jul 2011 10:00 PM PDT 
Actually, in both May and June, Facebook knocked Google out of the number one position a couple of times. You can see this if you compare the stats for Google and Facebook in Alexa. But where Facebook must have Google really concerned is in the number of “Pageviews” and “Time Spent on Site.” Facebook easily wins the day. Google had to do something to compete with Facebook, otherwise Google would have to give up its position as the top site on the web. Perception is everything on the web and Google would lose both revenues and reputation, if it has to settle for second place. Will Google+ Become Popular? Google+ might catch on or it might not. Anyone remember Google Buzz, Google Wave, or even iGoogle – those haven’t exactly been knockouts with 3/4 of a billion users? Could Google+ go the same route? Right now, Google+ is getting some good press and everyone seems to be clamoring for an invite. Google says it’s testing out the system with a few users at first – which is very hard to swallow. Given all the resources Google has at its disposal, they should be able to roll-out any system, with 10s or even 100s of millions, signing up. Could this limited availability be a marketing ploy on Google’s part and somewhat fabricated? By limiting supply, even on a free product, you create a built-up demand for that product. Old marketing trick that still works wonders for any campaign. Regardless, Google+ has some features worth considering if you like these social networking cesspools. I particularly like the “Circles” feature, where you can limit contact to a certain group of people – such as keeping your close friends and family totally separated from your work or business colleagues. This has been one of my major problems with Facebook. I don’t want to mix the people I meet and work with online to have access to my family contacts and friends. In other words, you want to keep the people you “truly” know away from online acquaintances and contacts. Just common sense at play here, especially in regards to safety and security. Besides these “Circles,” Google+ is divided up into four other features: Instant Upload - You can instantly upload your videos and photos to your account (in the cloud) and then decide which group or circle of friends you want to share them with. Hangouts - Group video chat where you can talk to up to 10 friends at once. The person talking the loudest will be featured in the spotlight, with the others displayed below. Teenagers will probably like this feature the most, but it could also become popular for business conferencing. Sparks - Tell it what you like or want and this program will bring interested related stuff to your attention. Used to spark discussions and sharing the stuff that floats your boat with friends and colleagues. This is basically a search engine disguised as socialized chit-chat. Wonder if Google knows anything about search engines? Huddle - Group text chat where everyone can talk at the same time. Makes it easier to get everyone on the same page and again may become popular with the younger set. This feature can be used directly from your phone, if you’re using an Android 2.0+ or an iPhone 4.0+ phone. I believe the whole “Trust” issue could be a major factor in the success of Google+. I believe Google has built up a lot of trust with web surfers and this could bring onboard a lot of users. But even with some good press and some good reviews, especially when it comes to the “Circle” feature of grouping friends, it doesn’t mean hundreds of millions will be leaving Facebook for Google+. Geeks and techies will no doubt jump ship faster than your regular “moms and pops” on Facebook. Once you have all your networks built up in Facebook, most people are not going to jump ship just because another program comes along, even if it’s from Google. Then again, we always have to remember, the Internet is very “fluid” and changes quickly. MySpace was once more popular than Facebook! But many web users will always think of Google as a Search Engine and leave it at that; they will keep their social connections separate. However, Google+ only has to cut into Facebook’s numbers to knock Facebook back down a couple of pegs and/or to stop Facebook from getting to a billion users, which will have its own bragging rights. Of course, I look at all this stuff from an SEO viewpoint. Google+ will give Google another powerful way to rank web content. It will be another large pool of data Google can draw upon to discover what content, sites, videos, articles… users are sharing and recommending. I don’t believe Google gives a hoot about the social aspect. They probably don’t give a hoot about you or your aunt Sue, but they do care about what you and your Aunt Sue are doing online, what sites are important to you and what content you’re viewing. I believe a major SEO shift is happening in the background… Instead of just backlinks, Google is now looking more closely at your whole site and content, ranking it accordingly. Google MAY also be getting ready to switch more of their ranking signals towards their OWN data coming from 160+ million Google Chrome users, the new Google +1 Button and the even newer Google+ social networking platform we are talking about here. Plus, Google also has all that data from YouTube, Google Analytics, AdSense and AdWords… and, of course, all that vast data from its own search engine and how people use it. However, getting back to our original question, can Google+ be a “Facebook Killer” as many people are suggesting? It’s way too soon to be making those kind of calls, but despite its rather awkward name, Google+ will eat away at Facebook’s numbers and members. Perhaps, it just has to slow down the Facebook bandwagon enough so that Google can hold onto the top spot on the web. If I were Facebook, this new entry would cause me some concern and I would be adding new features like video chat and keeping a close eye on what Google is doing with Google Plus. At first glance, I thought the choice of Google+ was a rather awkward name, but if you combine it with the Google +1 button it makes much more sense – especially when you look at this not as a social network, but more as a ranking system designed by Google to help it provide higher quality rankings in their index. Nothing wrong with that and everyone benefits. Besides, killing two birds with one stone is not a crime. The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing:Marketing Tools and Free Marketing Tools. Titus Hoskins Copyright. This article may be freely distributed if this resource box stays attached. Post from: SiteProNews: Webmaster News & Resources |
I have been blogging a bit lately about WHY you need an email list, so I thought I should write about HOW to grow your list.
There is a huge range of web scripts available that serve a variety of purposes. You need to pay for some of the scripts but others you can download free of charge. The following article highlights a few web scripts that may prove useful for utilizing on your webhosting account. 
Here’s an article to show you how to increase the value of your website customer. This is critical for long term business.
All the talk recently has been about Google+ and can it beat Facebook at the social networking game? But a more interesting question to consider is the heated Google vs Facebook competition. If you just examine the Alexa numbers alone, you will see that Facebook is beating Google hands-down in some very important traffic stats.| You are subscribed to email updates from SiteProNews Recent Articles To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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1 comment:
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