Marketing Pilgrim Published: "Great New Internet Marketing Jobs Listed on Marketing Pilgrim's Job Board" plus 5 more

Great New Internet Marketing Jobs Listed on Marketing Pilgrim's Job Board
Google's Adwords Express Looks to Boost The SMB Search Advertiser
Speed Matters Enough to Google To Have You Pay For It
Almost Three Quarters of Online Adults Visit Video-Sharing Sites
Daily Facebook Posting Increases Reach
SEOmoz's Open Site Explorer Gets An Upgrade

Great New Internet Marketing Jobs Listed on Marketing Pilgrim's Job Board

Posted: 28 Jul 2011 05:58 AM PDT

Are you currently grinding through another week at a job that you know is not for you? Are you looking for your next great job opportunity?

Are you a company looking for the perfect person to fill your Internet and social media marketing job needs?

We can help. We list great new job opportunities daily from around the world (including virtual positions) for our readers, which we feel are among the industry's best and brightest, to take full advantage of.

As an employer, it only costs $27 / listing / per month to reach this great talent pool.

So what are yo waiting for? Take a look at some of the great Internet marketing job opportunities we are listing today!

Senior SEO Specialist – The Search Guru – Virtual

Web Marketing Manager – King Size Big & Tall (Redcats, #33 in the Internet Retailer 500) – New York City

PHP/Web/Social Media Engineers For Social Networking Startup – Stealth Mode Startup – Louisville, KY

Multi-Channel Marketing & Product Marketing (DSLR/Coolpix) – Nikon – Melville, NY

There are many more posted just in the past few days. Be sure to find the right Internet marketing job for you and your future.

And employers how can you go wrong with just $27 / listing / month to reach such a qualified audience. List your position right now!

Google's Adwords Express Looks to Boost The SMB Search Advertiser

Posted: 28 Jul 2011 05:11 AM PDT

Earlier this week Google announced their Adwords Express for businesses which is the resurrection or reincarnation of what used to be known as Google Boost. The long and short of it is that the program is designed for the folks who are intimidated by full blown paid search campaigns (which in the SMB space are plenty) but are looking to get into the game.

The following video from Google, while admittedly dry, explains the program. We have included another video take on the service from Google which is a bit more fun as well.

Now for the fun, and more expensive, telling of the Adwords Express story.

It looks like things are really heating up between Facebook and Google on all fronts. The thought is that only about 25% of the SMB market is willing to go self-serve with online services. That still means there are plenty of unused online advertising dollars even without having all SMB's involved. The businesses who will do a self serve approach without the support they expect from normal businesses (yes that implies that Google and Facebook are abnormal bordering on pathetic with their "we prefer to be as far away from the customer as possible" approach to customer service for the masses) is limited and are there resources. While most will decide to go with both advertising options that means each gets a smaller piece of that pie. The tug of war for all of that ad revenue should increase in intensity pretty quickly.

Everyone is playing in everyone elses' yards these days. Facebook is looking for ad dollars while Google is looking for social network critical mass. The hope is that this increased level of competition drives each service to loftier heights. Hey, one can hope, right?

Speed Matters Enough to Google To Have You Pay For It

Posted: 28 Jul 2011 04:18 AM PDT

The SEO community has been discussing just how important page load speeds are for their sites especially in relation to Google. While the following news from Google doesn't say just how important it is as a ranking factor, it does show that Google finds it important enough to develop a service offering around it called Page Speed service.

TechCrunch reports

Page Speed Service is the latest tool in Google's arsenal to help speed up the web. This service is also their most ambitious yet. When you sign up and point your site's DNS entry to Google, they'll enable the tool which will fetch your content from your servers, rewrite your webpages, and serve them up from Google's own servers around the world. Yes, you read all of that correctly.
"Your users will continue to access your site just as they did before, only with faster load times," Google notes. They say that applying web performance best practices across these pages should improve speed by 25 to 60 percent. Google will allow you to test out how much they'll be able to speed up your site before you commit to it, apparently.

These are pretty lofty numbers but how willing will webmasters be to turn their pages over to Google to rewrite for speed? There would have to be a high level of trust that nothing else on the site would break as a result of Google's takeover.

Now, probably of even greater importance to note is that while there will be a few test cases for this service, when it is fully rolled out it will look a bit different than most other Google services. Why? Because it WON'T be free. Google promises competitive pricing but has given no idea what that means at this point.

So while the service sounds nifty, is this the start of a subtle shift from Google's "everything is free to get you to use our advertising machine" approach to web services? It's bound to happen as Google looks for more ways to generate revenue and help balance the revenue scales at the company that are completely out of balance with paid search accounting for somewhere over 90% of the total revenue for the search giant.

So would you pay Google to take your site and rewrite it for increased speed?

Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

Almost Three Quarters of Online Adults Visit Video-Sharing Sites

Posted: 27 Jul 2011 01:01 PM PDT

When was the last time you watched a video on YouTube or other video-sharing site? If you said, "yesterday," then you're in line with 28% of internet users. 71% of online adults said they have visited a video-sharing site at some point and that includes an equal number of men and women.

These new numbers from the Pew Research Center's Internet and American Life Project, show that video-sharing site usage is growing, to the tune of a 38 point increase since they first studied the beast back in 2006.

The study shows usage across the board from 18 to over 65, all levels of education and income but on a typical day, the majority player is 18-29, non-white, in an urban or suburban setting. Rural users, however, have shown the biggest growth in the past year, which is probably due to increased internet access, including mobile phone access.

Pew says the rise in usage coincides (though not coincidentally) with the rise in content on YouTube — 48 hours of content uploaded every minute to the site. That's both awesome and frightening.

So how does a marketer leverage all this video-sharing power? The simple answer is, create cool content that people want to watch. The reality is, it's not that simple.

Do you use YouTube for marketing? I'd like to hear your thoughts on what works and what doesn't.

Daily Facebook Posting Increases Reach

Posted: 27 Jul 2011 11:11 AM PDT

On Facebook, brands are like short people in the center seat at a stadium during a rock concert. Even if they jump up and down or wear a moose hat on their heads, they might not get noticed. There is simply too much input going on in all directions, so unless a fan is looking their way, their clever messaging sign will probably go unread.

But according to a new white paper from comScore, continual jumping is important because it increases your chance of being seen by 2.5% per day.

The reason behind this is two fold. First, it is noted that Facebook users spend more time reading their newsfeed than doing anything else on the site. Only 27%, but it beats apps which shows up at only 10%. That means that more people are seeing brand messages on their own feed than they are on brand fan pages.

The bad news is that newsfeeds cycle very quickly depending on how many friends a person has. If a user doesn't happen to hit their page within hours of your post (or even minutes), they won't see it.

The good news is that when your post shows up on a fan's newsfeed, you aren't just appealing to that single person, you're also reaching the friends of that fan. On average, we're talking about 34 more people for each brand fan.

comScore says that friends of fans are the best audience for marketers because it's likely they're potential new customers who haven't made up their mind about a brand.

Take a look at this chart depicting visitation rates for Southwest airlines.

When compared to the total internet control group, the Facebook friends of fans show a significant lift.

The takeaway here is that marketing on Facebook really is a numbers game. The more posts you make (within reason), the better chance you have of reaching not only current fans of your brand, but potential new fans as well.

You can download the full white paper for free and you should. It's loaded with case studies and more information about how to make the most out of your Facebook fan page.

Join the Marketing Pilgrim Facebook Community

SEOmoz's Open Site Explorer Gets An Upgrade

Posted: 27 Jul 2011 09:08 AM PDT

Today SEOmoz, one of the leading providers of search marketing information from thought leadership to the tools of the Internet marketing trade, announced an update to their Open Site Explorer tool which was introduced in January of 2010. The upgrade was announced at MozCon 2011. The tool has been upgraded with a dramatically expanded page index as well as a push to uncover search's holy grail: qualified links.

SEOmoz co-founder and CEO, Rand Fishkin, just returned from Sao Paulo where he was a speaker at Expon and he took a few minutes to discuss with us the Open Site Explorer upgrade, his views on the Internet marketing industry as a whole and even handed out some kudos to others in the industry who are moving the needle forward.

MP: So tell us about the updated Open Site Explorer?

Rand: The top things for our users and those thinking about using us need to know are that we are providing social data in Open Site Explorer which is pretty damn cool. Facebook likes, tweets and even Google +1's are now being taken into consideration when looking at backlinks for quality.

We have expanded the ability for users to drill down using improved filters that provide just about any type of segmented information a search marketer could want including anchor text and much more.

We are also offering advanced reporting where a user can make queries to find very specific types of links which will help online marketers hone in on what can be of benefit without having to wade through as much information.

MP: You have also worked on the infrastructure a bit, correct?

Rand: (laughs) Yes we have. For instance, our previous page index consisted of 40-45 billion pages put that has now been pushed to 59 billion pages.

We did this however, not by just going out and grabbing everything we could. In fact, the domains we crawl has dropped from about 115 million to around 91 million. Our philosophy is to do a deeper dive on higher quality sites and to weed out the spammy returns which can make results muddy.

One of the most important things we are looking for from the search marketing community is feedback about this approach. We feel very confident that have created something real good but the end user will ultimately determine whether this is the right data or not.

MP: With Yahoo Site Explorer being shuttered by year-end you look poised to fill the void.

Rand: We certainly hope so but we are not alone in getting this kind of work done. The panel I was just on included Dixon Jones of Majestic SEO and they are doing a smoking job with their offering. There's plenty of room and it's good to see so many others doing great work to move the industry ahead.

MP: Who do you see as some of these up and comers or even some folks that are starting to breakthrough after some time (Ed: Remember that the SEOmoz blog started in 2003 and the company in 2005 so this is no overnight success story either).

Rand: There are a lot of folks making great strides. Wil Reynolds of Seer Interactive has seen his shop in Philadelphia grow recently from 9 to 32 people. I look at a company like Distilled that went from 1 office in London to several offices, including one here in Seattle and a successful conference series. I have been impressed with Adam Audette's work. And finally, on the local search front the work that David Mihm and Mike Blumenthal have done with their Local U conferences and GetListed.org have opened the doors for SMB's to gain the sophistication in search that we believe will ultimately become SEOmoz customers. Of course, we support their efforts in doing so!

MP: Can you give a quick look into the future of Internet marketing? Will the term SEO even be around to use?

Rand: Well, the lines have certainly blurred as everyone is realizing that there is no one online discipline that can impact a business all by itself. As social influences search and all of the lines are blurred between the various parts of inbound marketing the rules will change.

I doubt that SEO will go away as a term. Look at email marketing. That has been around forever and still is strong today. It is integrated into the different umbrella terms for Internet marketing as a whole but the discipline still exists. I expect the same to happen for SEO as well.

MP: Where does SEOmoz go from here?

Rand: Well, it's been an exciting year for sure. I have shared through my blog about different ways we are looking to continue to grow SEOmoz and stay in line with our mission. We are dedicated to making the information needed for online marketing success to be obvious and relatively self-explanatory. We think we have done that to a great degree with Open Site Explorer. Of course, our SEOMoz team continues to do a remarkable job and we believe that remarkable people make a remarkable company. There is lots to consider for the future and it is exciting.

MP: Last thought, tell us about MozCon.

Rand: This is our conference held here in Seattle (July 27-29) that is doing really well and is attracting a lot of interest. It's our sixth year and we are sold out but busily trying to expand the space that we have to accommodate the demand. It's a nice problem to have really.

Thanks to Rand and his team for carving out some time to speak to us here at Marketing Pilgrim. With the Yahoo Site Explorer tool scheduled to go offline by the end of this year, SEO's and Internet marketers of all stripes will need to get link information from somewhere.

What ways to you go about getting link information for your work? How do you see the changing landscape as it relates to your SEO efforts?