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 Tuesday, July 26, 2011 Google really wants you to start advertising if you're a local business, and is trying to make it as easy as possible to do so. The company announced the launch of AdWords Express, which is essentially AdWords without the hassle of manning your campaign. You don't even need a website for a landing page. In fact, Google would probably prefer it if you didn't have one, because you can use your Google Place Page, and they would surely like for users to go there. AdWords Express was originally launched in October for a small number of lcoal businesses. " Since then, we’ve continued to improve the product and enabled all U.S. businesses new to online advertising to reach customers with ease. AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns," says AdWords Express Product Manager Kiley McEvoy. "AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business," she adds. "You simply provide some basic business information, create your ad, and your campaign is ready to go." Last week, Google announced some changes to Place Pages. Google's Avni Shah explained: Some of the changes you’ll notice today have been made so you can quickly get a sense for what other people are saying about a place, more easily upload photos of places you’ve been (by using a more obvious “Upload a photo” button), and see reviews in a single section on the page. Since the introduction of Google Places ’ local rating and review feature last fall -- originally called Hotpot -- we’ve heard loud and clear that reviews help you find the places that are right for you, especially when you’re able to get recommendations based on your tastes and those of your friends. So we’ve added the call-to-action “Write a review” button to the top of the Place page to encourage you to tell us what you think about places you’ve visited, while at the same time ensuring that you get personalized recommendations in return when you’re signed in to your Google account. Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that’ve been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we’re continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe. After an advertiser signs up for AdWords Express, Google will automatically manage the account. Google says it will figure out which searches should trigger the ad to appear, and display it when those searches happen. " Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin," says McEvoy. "Customers can see your ad whether they’re searching on laptops or mobile phones." Advertisers will of course pay when a customer clicks on an ad. Google says it will optimize the ads to get the most out of the campaign and the budget. More about AdWords Express can be found here.
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