Marketing Pilgrim Published: "Looking For A Job? Check Out The MP Internet Marketing Job Board Today!" plus 4 more | |
- Looking For A Job? Check Out The MP Internet Marketing Job Board Today!
- Google Study Shows Search Credibility Higher Than Social Media's
- Shift To Mobile Moves Local Further Into Spotlight
- An International Look at Mobile Advertising
- New Study: Only 7.5 Percent of Fans See Your Facebook Page Posts
| Looking For A Job? Check Out The MP Internet Marketing Job Board Today! Posted: 23 Jun 2011 07:50 AM PDT
Are you looking to take advantage of this unprecedented market in an otherwise difficult job market? If yes, be sure to check out our Internet marketing and social media Job Board which is getting bigger and bigger as more employers realize that for just $27 per job listing per month they can reach talented people just like you! Here is a sample of some of the most recent great job opportunities we have on our board today. Mobile Technology Blogger – Backbone Media, Westborough, MA Digital New Media Campaign Director – SEIU, New York, NY Social Media Specialist – Cancer Treatment Centers of America, Schaumburg, IL Paid Search Specialist – Cancer Treatment Centers of America, Schaumburg, IL E-Marketing Manager – Cancer Treatment Centers of America, Schaumburg, IL Best wishes from us here at Marketing Pilgrim as you look for that next great opportunity. And remember, if you have a position to fill you can post your job here at Marketing Pilgrim for just $27 per job per month (volume discounts apply).
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| Google Study Shows Search Credibility Higher Than Social Media's Posted: 23 Jun 2011 06:36 AM PDT Man, I nearly fell on the floor when a study conducted by Google found that in the area of word of mouth, search has more credibility AND is more likely to lead to purchase over social media. Really? The search giant doing a study with that kind kind of result?! Who woulda thunk?! All kidding aside, though, the study conducted by Google and the KellerFay Group has some interesting information for marketers to consider. The chart below represents this 'edge' that search has over social media in the word of mouth game.
You can get more information from the full report here. One thing I actually do appreciate from Google these days is their continued adeptness in putting information into short form videos. This is a good overview of the findings and may make you a bit more interested in the details of the full report. OK, so you're not convinced to look at the full report. Here are the key findings.
It comes as little to no surprise that Google did a study that attempts to show the impact of search. I think it's a good reminder though in the social media whirlwind that we live in day in and day out. The reality is that just like most other things in life, there is no one thing that makes something happen. People use a variety of methods to make decisions using a combination of tools and resources. Search is going to be an important part of this equation for as long as people need information. The perception of impartiality that search offers is valuable to people. I think we tend to fly overboard on just how much we trust the opinions of others so readily in the online review space. I know that personally some of the things my best friends love are not of any interest to me no matter what they say about it. In fact, while I trust my friends opinions I don't always agree with them so, by default, I give little to no credence to acquaintance level recommendations in the social media space. I actually do deeper research through search to gain my own perspective on things and feel better about reaching a decision that works best for me and is not just the result of parroting someone else. By hey, that's just me. So how do you view the role of search in the word of mouth game? Are these findings fair in your estimation? Let us know in the comments!
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| Shift To Mobile Moves Local Further Into Spotlight Posted: 23 Jun 2011 05:41 AM PDT It only makes sense, right? Mobile devices and the usage of them are more geared toward an experience that answers the user's need of finding something to do, eat or whatever right now. It's the right now part that makes local more important than ever. As a result the push in the mobile space will have a lot less to do with national campaigns and much more about targeted local efforts. BIA/Kelsey has looked at this trend in their report "US Local Media Annual Forecast (2010-2015)". As you can see, local could be responsible for 70% of total mobile ad spend by 2015.
Sometimes you look at numbers from research and say "Well, no kidding!" but when the fur starts to fly and different people in organizations want different things common sense doesn't always win out. So this should serve as a word of caution to really consider the true nature of mobile Internet usage. In most cases there is likely to be local intent implicit in a search etc (although it's not a guarantee by any means) so spending in the mobile space should reflect that pattern. Will it? Who knows? Oftentimes things are said and done in Internet marketing that can make one just sit back and scratch their head so I suspect we'll see some of the same behavior as the mobile ad space continues to grow. What are your thoughts? Pilgrim's Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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| An International Look at Mobile Advertising Posted: 22 Jun 2011 01:34 PM PDT The Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France. The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then looked at pre-purchase behavior and here's what they got:
After purchase, the US was slightly ahead in using their mobile phone to check order status and to share product info with others. France came in lowest on the sharing poll, so apparently they like to shop but prefer to keep their treasures to themselves. Cross Media ConsumptionThe biggest discrepancy between the three countries came in the area of cross media consumption. In the US, 4 in 10 consumers used their phones to look for more information after seeing an ad on TV, while only 2 in 10 did so in the UK and France. Similarly, 57% of US users went to their PC for more information upon seeing a mobile ad, France came in at 46% but only 24% of UK users went from mobile to PC. Though it varies some by industry, the report found that the percentage of people who visited an offline store after seeing an online ad was pretty high. Apparel did especially well with 72% to 83%. Banking got the lowest numbers ranging from 51% to 67%. Oddly, ad recall had the opposite results with banking getting higher scores than apparel. Apparently bankers have commercials we remember even if we're not interested in paying them a visit. Overall, the report showed very encouraging numbers for mobile advertising across all three countries. If this is your area, I suggest you visit Microsoft Advertising where you can download a summary report or an in-depth report on each of the three countries. Are you marketing outside of your home country? We'd be interested in hearing about your experience.
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| New Study: Only 7.5 Percent of Fans See Your Facebook Page Posts Posted: 22 Jun 2011 11:04 AM PDT
Wow, that's depressing. And just yesterday we were telling you how Facebook is booming and moms follow lots of brand pages and they're being influenced to buy. So how can that be? The numbers come from PageLever, but they're in a closed beta right now, so we're getting it second hand from All Facebook. Even without being able to dive deeply into the original report, I believe what I'm seeing. First off, Facebook makes it very easy to "like" a page, but "unliking" is a little tricky. Many people aren't aware that you can use that X next to an update to hide posts or "unlike" the page. Because of this, they continue to subscribe with no interest in reading or responding to updates. If you don't interact, and you haven't changed your defaults, those page updates aren't going to show up in your newsfeed. Even if you have set your default to ALL, Facebook still defaults to Top News over Recent, so only the cream is above the fold. Great for Facebook users, not so great for marketers. Still, we can't blame all of this on Facebook. Because these numbers are averages, the dead weight is pulling down the hard workers. Conventional wisdom says you should be posting at least once a day but preferably up to five times. People who update their Facebook pages less than once a day are skewing the number. Since I can't see exactly how they came at these numbers, I have to assume some dead pages were counted, too which would skew the numbers even more. The point of posting these numbers isn't to scare you away from Facebook. It's to prove that running a Facebook campaign isn't easy. Doing it right takes time and creativity and continual effort. Creating a Facebook fan page isn't a set it and forget it project. It has to be constantly nurtured. If you do that, then you can beat this numbers game. Join the Marketing Pilgrim Facebook Community
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