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Sunday, June 19th, 2011

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PriceGrabber: Aggregating Daily Deals to Meet User Needs

PriceGrabber recently conducted that found that consumers were frustrated and overwhelmed with the amount of deals they received in their inbox each day. For this reason, the daily deals provider created a new local deals category that aggregates deals from several deals' providers.

Jon Margolis, the Senior Director of Local Merchant Accounts at PriceGrabber, spoke with WebProNews and explained that the solution better meets consumer needs. He also pointed out that the entrance of more aggregators into the daily deals space indicates that the industry is growing.