SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads

SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers Google Now, the company’s predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing. Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display New campaign type is designed to give developers big scale for minimal work. How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider. 3 Ways To Turn Your Data Into Stories To Earn Authoritative Links Looking for your next great content idea? Columnist Purna Virji suggests that the story you’re looking for could be right under your nose. Problems With Google My Business? Use Phone Support! Many who use Google My Business — marketers included! — aren’t aware that phone support is available. Columnist Greg Gifford provides a step-by-step guide. Google Says “Near Me” Searches Have Doubled This Year Users are increasingly turning to their phones to find local businesses. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Google Photos: Now With Unlimited Storage For Your Photos & Video Instagram Will Give Carousel Ads A Global Push Google Announces Major Ads Push To Court App Developers Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campaigns, Too) Apple, Google And PayPal Jockey For Position In Mobile Payments Google Confirms “Buy” Button Is Coming To Search Ads California Milk Processors Target Hispanics With $2,000 Scholarship Contest Search News From Around The Web: Local & Maps Moz Local Dashboard Updates, Moz Google Local Search Issues Returning To Normal?, Search Engine Roundtable Oh, The Places You’ll Go! Announcing the Google Places API for iOS, Google Geo Developers Blog Link Building How to Score .Gov Links for SEO, SEMrush Blog It’s Not Dead! Link Building in 2015, koozai.com Searching SEOs Begin Finding Faults In Google Answers, Search Engine Roundtable Unified Search in Google Calendar and Google Drive, Google Operating System SEO 13 SEO Predictions for Future Planning, ignitevisibility.com 6 Actionable SEO Tips, kaiserthesage.com Deconstructing the App Store Rankings Formula with a Little Mad Science, Moz Skyscraper Technique Case Study: Why Famous SEO Strategies Won’t Work For You, blog.ahrefs.com What is SEO (part 2), State of Digital Your Guide to Understanding Google’s Sitelinks Search Box, SEMrush Blog SEM / Paid Search Increase User Engagement For PPC Traffic, PPC Hero The Monkey & the Cat: When to Ignore CTR, PPC Hero We’ve rolled out a service release for AdWords Editor 11.1, which includes…, Google Search Marketing Expo – SMX Advanced (June 2-3, Seattle) SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda!

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