by Barry Schwartz 
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Maps Breakthrough: Search And Navigation Without A Connection
Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major announcement: Google Maps search and voice guided, turn-by-turn navigation will be available offline. This is intended for anyone without a data connection or with a weak or inconsistent one. […]
- Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search
Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context.
- App Indexing: Why It Matters For The Future Of Search
What is app indexing, and how is it relevant to you? Columnist Neil Patel explains.
- 3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now
Columnist Larry Kim debunks common misconceptions about best practices for paid search ads, then explains what you should be doing instead to really boost your conversion rates.
- Search In Pics: Google Jersey, YouTube & Google Photo Cupcakes & Project Fi SIM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Industry
Searching
SEO
SEM / Paid Search
Search Marketing
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