SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses

SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches Up to four paid business listings will display with direction and click-to-call links. Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative. Google Launches Shopping Ads For YouTube, Integration With Merchant Center Retailers can promote related products alongside their YouTube videos. Apple Public Transit To Go Live With iOS 9, Also Making Indoor Mapping Push As has been reported several times previously, Apple is getting ready to launch public transit data with iOS 9 according to sources that spoke with 9to5 Mac. It was originally supposed to launch in iOS 8 but apparently was pulled at the last minute. The transit data will apparently include bus, subway and train schedule […] An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications. Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands Bing Ads analyzed where people click when a brand ad shows and doesn’t on brand search results pages. 5 Steps To Better Online Marketing For Franchises Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Bing Begins Building Index Of Native App Content Through App Indexing Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile search results. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition Google+ Drops Ripples Feature; Is It Another Sign Of Doom? Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App Retailers, Google Shopping Ads Are Coming To YouTube Next Level Native Advertising: Where Intent, Creative & Content Meet An In-Depth Look At Second-Party Data For Digital Marketers [Infographic] Which Tech Brands Rule Social Media? Why Mobile Programmatic Is The Next Frontier Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition Racist Listings In Google Maps That Will Shock You & Why They May Be Happening Search News From Around The Web: Local & Maps Fast Is Slow in the New Google Maps, Google Operating System Get Ready for the Big Race with Bing Maps, Bing Maps Blog Yelp’s On Lock! The New HTC One Lock Screen, That Is, Yelp Official Blog Searching Competitor Research Using Search Operators | A Launch Point For Beginners, Distilled Google’s Data Center Synchronization Getting Slow?, Search Engine Roundtable New Concept Yandex.Browser Boosts Privacy and Launches as Beta, Yandex Blog SEO 10 Free Tools for Links, Technical and On-Page SEO, koozai.com 5 Ways Social Media Affects Google Search Rankings, The SEM Post Google’s John Mueller Answering: Do I Have A Penalty?, Search Engine Roundtable Google: No Automated Action Viewer For You!, Search Engine Roundtable How to Include High Quality Signals on Your Website, SEO Theory How To Maximize Crawl Rates On Your Site, SEMrush Blog The most useful thing about the phrase "Content is King", Cornwall SEO Yahoo Has SEOs, Maybe Google Should Also?, Search Engine Roundtable SEM / Paid Search Understanding Budget’s Role In PPC Account Performance, PPC Hero Search Marketing The Long Click and the Quality of Search Success, Moz Search Marketing Expo – SMX Advanced (June 2-3, Seattle) SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda!

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