SearchCap: Google job schema, Google mobile first & the SEO movie

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Google's job listings search is now open to all job search sites & developers Jun 20, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.

From Search Engine Land

'SEO: The Movie' aims to trace the rise of internet marketing Jun 20, 2017 by Matt McGee Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers.

Google adds a fidget spinner to its basket of Easter eggs Jun 20, 2017 by Amy Gesenhues As if the internet wasn't already a big enough distraction, Google queries for 'spinner' now return an interactive fidget spinner at the top of results.

Advanced testing: What 4,000 A/B tests can teach you Jun 20, 2017 by Jason Puckett Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program.

Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout Jun 20, 2017 by Barry Schwartz Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.

What link builders really want you to know Jun 20, 2017 by Julie Joyce Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.

Watch the SMX Advanced keynote: Google's Jerry Dischler talks current, future SEM trends Jun 20, 2017 by Ginny Marvin We discussed audience, AMP, attribution and much more with Google's head of search ads.

From Marketing Land

Questions are the center of great websites Jun 20, 2017 by Brian Massey When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.

Instagram Stories daily audience hits 250M, adds live Story replays Jun 20, 2017 by Tim Peterson To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.

Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017 Join us at SMX East for results-driven tactics to improve your SEO and SEM campaigns. If you're obsessed with SEO and SEM, you don't want to miss this opportunity to learn fresh new tactics from the experts. View pass options and register today!

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