  by Barry Schwartz     Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: - Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly
Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate more information about the content in apps without ever conducting a formal search. Those capabilities were demonstrated earlier today at SMX Paris. Danny Sullivan was in the audience tweeting about a Google Now on Tap […] - What To Do When Your Link Building Campaign Fails
So, your link building campaign didn’t perform as expected — now what? Columnist Casie Gillette weighs in on how we can learn from our mistakes. - Leveraging Brand Mentions For Marketing & Links
Columnist Andrew Dennis notes that consumers are likely discussing your brand online. The question is, how will you use this information? - Yes, Now You Can RLSA With GA (With Limitations)
You can now create and remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations. - Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking
In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company was “Enhancing how you use your device but without compromising your privacy.” A not-so-indirect swipe at Google, this approach also suggests limitations out of the gate. Federighi discussed a cluster of “intelligent” enhancements to Siri and search intended […] - Yelp Starts Showing Evidence Of Review Fraud
Yelp now shows evidence of review fraud directly to their users, with screen shots and notes. - Used Car Sales & SEO: Two Tales Of Woe
Columnist Chris Liversidge walks through some major SEO problems plaguing two well-known second-hand car intermediates. - Apple Brings Public Transit, New Search Capabilities To Maps
As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Local & Maps Link Building Searching SEO - 10 simple SEO mistakes to avoid, blogs.constantcontact.com
- 20 Tips to Reverse Engineer Your Competitor’s SEO, ignitevisibility.com
- 20 Tips to Reverse Engineer Your Competitor’s SEO, ignitevisibility.com
- 3 SEO Predictions You Need to Know for 2016, www.jeffbullas.com
- Demonstrating ROI of SEO In Media & Publishing Companies, SiteVisibility
- Google Does Not Support Subdomains For Site Name Schema, Search Engine Roundtable
- Google Really Calls Them Featured Snippets, Knowledge Cards & Live Results, Search Engine Roundtable
- The impact of Google’s Mobile Update on our website, webanalyticsworld.net
- Why To Pay Attention to Bing SEO, blog.raventools.com
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