SiteProNews |
- Locating SEO – A SPN Exclusive Article
- 6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves
- The 10 Anxieties That Put Me in a Tizzie About Facebook
- Are You a Victim of the 5 Biggest SEO Content Myths? – A SEO-News Exclusive
| Locating SEO – A SPN Exclusive Article Posted: 03 Nov 2011 02:55 PM PDT 
The explosive growth in smartphone sales and innovations in location-based search have led to an expansion of location technologies. Companies like Groupon have capitalized on this by offering street-specific deals through their mobile application Groupon Now. SEOs can also utilize this powerful metric in developing content for clients. Specific location adds relevance in the eyes of Google. If you were creating content about what to do in Chicago, it would behoove you to mention actual locations within the city. Reference places like Navy Pier, Millennium Park or any of the numerous museums, as long as you do it by name. Not only does this deepen the topic for potential searchers, it increases the amount of searches in which your content will place. AUTHOR STATUS Successful SEOs will look at the potential of author clout and begin cultivating relevant experiences in order to build that up for future results. Because these comments are now more easily searchable, they can be used as forums to discuss clients and thereby build links to their sites. Webmasters using Java-based commenting systems will likely see a boost in their rankings thanks to user comments that will now be a key element of PageRank. Since comments are indexed, so are commenters, and so active users who comment often will be instrumental in increasing rank as well. There's a lot of interesting activity taking over SEO in The Year of the Panda, and it's all looking like it will lead to the most relevant search results for users and better placement for clients. Joseph Baker is a freelance writer living in the Midwest. He enjoys working on his novel and drinking large amounts of Earl Grey tea. He writes this article behalf of American InterContinental University. Post from: SiteProNews: Webmaster News & Resources |
| 6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves Posted: 03 Nov 2011 02:50 PM PDT 
What are the best ways for introverts to promote themselves in a way that doesn’t feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves: Do you understand what your target market needs and what their problems are? What about the biggest pain or complaint of your ideal client? Being able to accurately describe both your target market and your ideal client will help you greatly in understanding them. Take 30 minutes and jot down some notes about both and see if you can craft your target market profile and ideal client profile. Once you have created these, your copywriting for your web site, your ezine, and your emails becomes so much easier, because you can create each piece of your marketing content as though you’re sitting down and having a one-on-one conversation with a specific ideal client or member of your target market. What you have to say then feels authentic and not salesy at all. I borrowed this term from visibility expert Nancy Marmolejo. By this I mean discovering what you’re brilliant at doing and getting recognition (and money) to do what you do best. Once you figure out what makes you unique, the notion of selling yourself dissipates, as you then find yourself effortlessly doing what comes naturally to you. Introverts often value knowledge over people, and so what someone knows becomes more important than who someone knows. Because introverts enjoy research and amassing knowledge, it becomes very easy for introverts to share what they know. How can you do this online? Easy. By writing a new article every week that is published online. Or, by publishing a weekly email newsletter. Perhaps you 4. Teach What You Know Introverts may not realize that the skills that they have are unique to themselves and aren’t a skillset that everyone possesses. Once realizing their uniqueness, many introverts like to teach others about what they know. This might mean delivering your signature speech at in-person association meetings, or perhaps holding a teleseminar or webinar and presenting your information online. Or, perhaps you seek 5. Seek Out 1:1 Opportunities Introverts function much better in small groups or 1:1 than they do in crowds. So, seek out opportunities to speak 1:1 with someone. Perhaps you answer questions on an online forum or ask others to submit questions to you. Or, you request prospects to set up 20-minute strategy sessions with you so that you can get a feel for what they might need and you can demonstrate to them what you can offer to 6. Network Selectively Yes, you can network as an introvert, but not all networking opportunities are created equal. The key here is finding groups in which you feel comfortable. One of my favorite networking groups held monthly meetings where there was a guest speaker on a relevant topic. Part of the meeting entailed being seated with 7 other women where each of us got to deliver a 60-second elevator speech to the others seated at the table. If we wanted to know more, we passed our business cards with a note on the back to a particular speaker to follow up after the meeting Another option is to participate in an online social network, like Facebook or Twitter, which gives you the ideal opportunity to connect with like-minded people 1:1 virtually. Marketing isn’t an evil part of business for the introvert. Think of marketing as an extension of sharing yourself and your expertise with others who desperately need what you have to offer. These 6 strategies will help you successfully market yourself without sacrificing your Discover other unique ways to stop the client chase and create an online service business drives traffic to your web site with free instant access to this ebook, Turbocharge Your Online Marketing Toolkit, at ==>http://www.TurbochargeYourOnlineMarketing.com You’ll get 7 proven internet marketing strategies that separate the top 1% of online businesses from the rest. From Donna Gunter, the Internet Marketing Coach for Introverts. Post from: SiteProNews: Webmaster News & Resources |
| The 10 Anxieties That Put Me in a Tizzie About Facebook Posted: 03 Nov 2011 02:42 PM PDT 
Before devoting too much of your marketing budget or even your leisure time to Facebook, you should understand the items on this list of the Top Ten Things About Facebook That Make People Mad. Facebook, as a website, really doesn’t offer that much if you think about it. I mean, if you’re not into Farmville or Mafia Wars, what does it do? Well, it does allow you to have your private information shared with complete strangers — or even people you know. Do we really want that? Even the navigation is difficult. Facebook doesn’t support the Open Web, because to access everything you must be a member and logged in. They claim to own all of your data, then do not make it openly accessible to others. Facebook makes it almost impossible to actually delete your account, so all of your data will remain online even after you deactivate your account. Facebook is not technically competent when it comes to protecting your data, or else they just don’t care enough to really try. There have been major glitches such as public access of private profiles. Facebook is tricking their users into giving advertisers information about themselves. They do this by not disclosing how Facebook applications make all of your data accessible not just to Facebook itself but also to developers, who may not even have privacy standards. Facebook seems to have declared war on privacy protections. Facebook wants to know everything about you, own that data, and then make it available to everybody else on Facebook, including advertisers. They have a stated policy that all data should be available to everybody (your data, that is). Your supposedly private data is shared with applications, and the developers who write them. Think about it: all your data is shared with applications that you install unknowingly. This make it potentially available to almost anyone. Facebook has bullied (by suing) people who have had the fortitude to tell the truth about how Facebook shares private data. They don’t want their members to know how much data is really being made available to advertisers, developers and others. So, it appears they do believe in a right to privacy, at least when it comes to their own shenanigans. Facebook’s CEO has a documented history of unethical behavior. He has been accused of various things in the past but I won’t repeat them here. (That’s what Google is for, right?) Perhaps where there is smoke there is also fire. There are plenty of past indicators of ethical issues surrounding all of Facebook’s operations and dealings with members. Caveat emptor. Facebook’s Terms Of Service are completely one-sided. They state that not only do they own your data, but if you don’t keep it accurate, they can deactivate your account. This is because they need all the data to be current to be useful to advertisers. So we are all working hard to make more advertising revenue for Facebook! It’s almost like we are Facebook slaves. Conclusion I guess I’ve decided that if they terminate my account: so what? I think I can learn to live without Facebook. How about you? If you want to stay on Facebook, my recommendation is you understand how your data will be used, and be careful about what you post as content or in your profile. You can get the help you need in navigating the treacherous waters of Facebook marketing. Go Right Now to “How to Make a Facebook FanPage” at http://fanpage.inflorida.biz and fill out our newsletter signup form. Leo J. Vidal, JD, MA, CPA is a marketing expert with over 30 years of experience in helping business owners and professionals become more successful. Post from: SiteProNews: Webmaster News & Resources |
| Are You a Victim of the 5 Biggest SEO Content Myths? – A SEO-News Exclusive Posted: 02 Nov 2011 10:00 PM PDT 
Anytime you’re dealing with SEO content, you’re walking a fine line. That next article or blog posting you publish has the potential to make you stand out, make you blend in with the rest of your competitors, or make you look downright bad. Making matters even more difficult? There are a ton of SEO content myths floating around out there. On the surface, many of them look legitimate – so it can be tough to separate the wisdom from the rubbish. In fact, you may not even know that you’re operating your entire content writing philosophy under a myth! Are you falling victim to any of these 5 popular SEO content myths?
This is a common sentence uttered by people who just don’t know a whole lot. You may be inclined to think that longer is better, or that shorter content will leave people yearning for more – but the truth is, there is no “magical” SEO content length. Instead, the best length for your SEO article, blog posting, or sales copy depends on your topic. Sure, it may be easy to create 1,500 compelling, well-researched words about getting over a divorce – but imagine what it would be like to read 1,500 words about heartburn medication or pipe welding. Trust me, your readers won’t want to do it, either! Great SEO content writing leaves readers feeling like they’ve learned something new, and it instills enough trust in you that readers want to see what else you have to offer. Sometimes, you can do that in 400 words. Other times, it takes 1,200 words to do it. 2. If Your SEO Articles Get Re-Published on a Bunch of Different Sites, It’s Duplicate Content This might be the biggest SEO content myth out there! If one of your SEO articles gets picked up (either from your site, an article directory, or from a site you published a guest post on), it’s called “syndication,” not “duplicate content.” That’s because “duplicate content” refers to have the same content on multiple pages of your own site. Syndication, on the other hand, is a great way to build links and get exposure. Anytime you publish SEO content, the goal is to get it syndicated. That way, it winds up in front of the eyeballs of people who are going to do business with you. 3. Your SEO content Isn’t as Important as Your Backlinks The high-quality links out there – you know, the ones that are going to boost your ranking in the search engine results – are not the ones that you trade for, or buy. Instead, the only way to get those high-quality links is to offer something that other people WANT to link to. That means coming up with SEO content that knocks people’s socks off. If you publish content that people can’t help wanting to share with their friends and colleagues, you’ll wind up getting a ton of high-quality backlinks. 4. Your SEO Content Has to be Updated All the Time Actually, this is a half-myth! Yes, the search engines like websites that are updated on a regular basis. That’s why your new SEO article or blog post can bump you up a few spots in the rankings right after you publish it. However, that doesn’t mean that you have to edit your existing content. For example, if you have a great homepage that’s generating results, don’t change it just to appease the search engines. Instead, add new content to the internal pages of your site. 5. Optimizing SEO Content Properly Means Having a High Keyword Density Of course, you need to have your target keywords sprinkled throughout your article, blog posting, or sales copy. After all, that’s how the search engines know what you’re trying to rank for. However, if you use your keywords too frequently, all you’ll do is turn off readers and search engines. The right keyword density for your content depends on the keyword itself. Some keywords lend themselves nicely to a density of 1.5% or 2% – while others can only be used less than 1% of the time and still look natural. Remember, your readers shouldn’t be able to read your content and pick out the keywords you used. If your keywords stick out like a sore thumb, you’re not optimizing your content properly. Instead, your SEO content will cast a negative light on you and your business! A former award-winning journalist, Nicole Beckett now focuses on SEO content writing. As the owner of Premier Content Source, Nicole knows what it takes to create content that’s well-researched, compelling, and strong enough to get results. Post from: SiteProNews: Webmaster News & Resources |
As we all know, SEO is evolving by leaps and bounds every day. As we all chase after Google's meticulous algorithm updates, we continue to find ways to help companies increase their Internet profile, though some of those methods often go under even our radars. Here are a few advanced techniques for SEOs looking for innovative ways to secure links for clients.
“I hate to market myself” is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don’t realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it’s imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens.
With over 800 million users worldwide, everyone knows that Facebook is now the hottest social networking internet site to use for online marketing. Many businesses have already taken steps to capitalize on this massive marketing opportunity. But do you know about the problems with Facebook that you should REALLY be concerned about?
Publishing great SEO content is harder than you might think. After all, you need content that wows readers, teaches them something new, and convinces them that you’re a bona-fide expert – all while letting the search engines know exactly what keywords you’re trying to rank for.| You are subscribed to email updates from SiteProNews Recent Articles To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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