Why You're Pissing Off Half Your Facebook Fans

February 23, 2011

Why You're Pissing Off Half Your Facebook Fans By Jay Baer Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It's not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in business to make money for them, not necessarily for us. Those are just the operational challenges. The bigger gauntlet for marketers on Facebook is sociological. Specifically, nobody knows what the hell Facebook is for. Continue Reading

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