You May Get More Traffic from Twitter Than You Realize | WebProNews

You May Get More Traffic from Twitter Than You Realize WebProNews: "You May Get More Traffic from Twitter Than You Realize
Analytics Services May Be Missing Some Twitter Referrals
ViewCommentsBy Chris Crum
If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.

Is Twitter a significant traffic source for your site? Comment here.

If you're not seeing much traffic from Twitter, there is a chance it's coming in anyway, and you're just not aware of it. For that matter, if you are getting a lot of traffic from Twitter, you may be getting even more than you thought.

Stan Pugsley, director of business intelligence for iCrossing says that nearly 70% of referral traffic from Twitter goes unmeasured, particularly if you are using web analytics tools like Google Analytics or Omniture.

'The problem is not with the web analytics tools, but with the Twitter applications like Tweetdeck and Twhirl that are not based in an Internet Browser,' explains Pugsley. 'When a user clicks through a link in a tweet, those applications do not register a referring URL that can be picked up by the destination website. It appears that they are coming directly to the site. According to TweetStats, only 31.7% of tweets originate from twitter.com, and those are the visitors that can be tracked back to tweets.'"