Google Ditches PageRank in Webmaster Tools | WebProNews

Google Ditches PageRank in Webmaster Tools WebProNews: "Google Ditches PageRank in Webmaster Tools

By Chris Crum - Thu, 10/15/2009 - 17:23

It Still Remains in the Google Toolbar


Google has quietly gotten rid of PageRank in Webmaster Tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa.

'We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true,' says Moskwa. 'We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.'

Search marketers are wondering why Google tells people not to focus on PageRank and removes it from Webmaster Tools, but still keeps it in the Google Toolbar. 'Back in 2007, Google wanted feedback on removing PageRank from the Toolbar,' says Schwartz. 'I felt it was a good idea but the idea died out. Google cannot remove PageRank from the Toolbar, it is too much of their branding. No matter how much Matt Cutts and the Google search quality and webmaster trends team want it removed, I cannot see Google's executives allowing it.'"