AOL, Microsoft and Yahoo Fight for Agency Attention - ClickZ

AOL, Microsoft and Yahoo Fight for Agency Attention - ClickZ: "AOL, Microsoft and Yahoo Fight for Agency Attention
By Kate Kaye, ClickZ, Sep 22, 2009
The Web's top media brands and their troops have invaded New York this week for the annual Advertising Week conference. AOL, Microsoft, and Yahoo all have big plans to help win the hearts and minds of agency execs.
AOL will put its original content on display throughout the week as its editors talk up the company's vertical sites and blogs at the lounge it has set up at the Times Center in The New York Times Building. The 25-year old firm is entrenched in a do-or-die battle to convince advertisers and their agencies that AOL's properties are fresh and relevant. According to AOL, 75 percent of the company's content is original, up from 30 percent a year ago.
'The AOL brand turnaround has got to be one of the toughest jobs on the Web,' said AOL CEO Tim Armstrong yesterday morning during a breakfast with ad industry journalists. 'I think the strategy is really powerful and is sticking with customers, especially the customers that are here this week,' he noted."