SearchCap: Google My Business, building an in-house search team & more

SearchCap: Google My Business, building an in-house search team & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google My Business Agency Dashboard launches today
  Jun 5, 2018 by Barry Schwartz
  This new dashboard, announced a month ago, is now live and available for use.
• Building an in-house search marketing team — Part 2
  Jun 5, 2018 by Simon Heseltine
  When building an in-house search team, don’t just think about the initial build, think about how to keep the team engaged. Contributor Simon Heseltine outlines an organizational structure that will give teams the best possible chance to succeed.
• Last call: Secure your seat at SMX Advanced now
  Jun 4, 2018 by Search Engine Land
  SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they’re going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Mobile SERP survival: Technical SEO checklist
  Jun 5, 2018 by Barry Adams
  A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
• Facebook expanding Marketplace ads to more countries & campaign objectives
  Jun 5, 2018 by Amy Gesenhues
  The company reports advertisers running ads in Marketplace are seeing positive returns.
• Apple and Google try to help you curb your smartphone compulsions
  Jun 5, 2018 by Greg Sterling
  Apple introduces new tools that are similar to Google’s in a new effort to limit smartphone overload.
• Tobii Pro releases analytics for its eye-tracking + VR
  Jun 5, 2018 by Barry Levine
  A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer.
• Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
  Jun 5, 2018 by Ginny Marvin
  Apple shores up its pro-privacy, anti-tracking positioning.
• Apple’s WWDC 2018 keynote: An overview of the announcements
  Jun 4, 2018 by Greg Sterling
  Siri upgrades, augmented reality and Safari’s social tracking prevention were the significant announcements.
• Intro to Pinterest ads: From setup to success story
  Jun 4, 2018 by Akvile DeFazio
  Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics.

Search News From Around The Web:

• Google Lens is now available as a standalone app, The Verge
• Ask Us Anything! New Video Series by Bruce Clay Answers Your Questions, BruceClay.com
• Dynamic Search Ads: A Quick ROAS of +$4, Seer Interactive
• Google Feed rolling out new dedicated topic pages with related articles, 9to5Google
• Google Says Algorithm Changes Impact Web Sites Quickly, Site Changes Take A While To Impact A Site, Search Engine Roundtable
• Google: Don’t Block Googlebot from Slow Resources on Page, The SEM Post
• JavaScript SEO surprise! Google DOES use JS-injected canonical tags., Searchviu
• Next Level ROI Reporting for Local SEO, Sterling Sky Inc
• The March 7 and April 16 2018 Google Algorithm Updates [Part 2] – Analysis and Findings From The 4/16 Update, GSQI
• Yoast SEO 7.6: Shorter meta descriptions are back , Yoast

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SearchCap: Google job schema, Google mobile first & the SEO movie

Featured story

Google's job listings search is now open to all job search sites & developers Jun 20, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.

From Search Engine Land

'SEO: The Movie' aims to trace the rise of internet marketing Jun 20, 2017 by Matt McGee Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers.

Google adds a fidget spinner to its basket of Easter eggs Jun 20, 2017 by Amy Gesenhues As if the internet wasn't already a big enough distraction, Google queries for 'spinner' now return an interactive fidget spinner at the top of results.

Advanced testing: What 4,000 A/B tests can teach you Jun 20, 2017 by Jason Puckett Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program.

Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout Jun 20, 2017 by Barry Schwartz Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.

What link builders really want you to know Jun 20, 2017 by Julie Joyce Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.

Watch the SMX Advanced keynote: Google's Jerry Dischler talks current, future SEM trends Jun 20, 2017 by Ginny Marvin We discussed audience, AMP, attribution and much more with Google's head of search ads.

From Marketing Land

Questions are the center of great websites Jun 20, 2017 by Brian Massey When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.

Instagram Stories daily audience hits 250M, adds live Story replays Jun 20, 2017 by Tim Peterson To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.

Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017 Join us at SMX East for results-driven tactics to improve your SEO and SEM campaigns. If you're obsessed with SEO and SEM, you don't want to miss this opportunity to learn fresh new tactics from the experts. View pass options and register today!

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     Platinum Limo Hire 35 Silverhill Dr Bradford BD3 7LF Tel: 01274 725363

Heaton Bros Builders & Plasterers 67 Idle Road Bradford BD2 4NT Tel: 07968 908725
C&D Seamless Gutters 1 Caister Garth Bradford BD108ER Tel: 0800 211 8083

Jubilee Motors 7 Mount Pl, Shipley BD18 3HT Tel: 01274 530833

SEO Bradford