SearchCap: Google Maps controls, shopping ads & more

Featured story

Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse.

From Search Engine Land

How to help your sales team close more paid search leads Apr 28, 2016 by Jacob Baadsgaard Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.

Google Shopping ads so hot right now: the meteoric rise of PLAs Apr 28, 2016 by Andy Taylor For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Is your brand prepared for voice search? 3 steps to get the conversation started Apr 28, 2016 by Purna Virji As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author Apr 28, 2016 by Amy Gesenhues Google pays tribute to the first woman to present a scientific paper to London’s Royal Society.

Get your mobile apps in shape with these 7 engagement practices Apr 28, 2016 by Digital Marketing Depot Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results. Visit Digital […]

From Marketing Land

Snapchat confirms that 10 billion videos are being watched daily

Trend observation: branded PPC ads getting more expensive

Searching for searchers: Audiences are the new keywords

Dynamic remarketing: not just for retailers anymore

Four steps to finding the right digital agency

Twitter recategorized itself from ‘social networking’ to ‘news’ in Apple’s App Store

A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch

14 times Facebook has tried to be Snapchat

Experian launches PII-matching audience targeting platform to reach 85% of the US

AdSense mobile Page-level ads now available to all publishers

How to protect yourself against ad fraud

Google Analytics now secures all web traffic

Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”

Mobile-friendly redesigns: Experiment on your current site

Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers

7 reasons your Instagram Ads aren’t converting

MarTech Today: Oracle adds ABM, 6sense launches SearchSense & Google adds Merchant Center Feed Rules

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016

Search News From Around The Web

Industry

Gary Illyes: We Are Google Spokespersons - It's Our Job, Search Engine Roundtable

Is Google a Harmful Monopoly? - Room for Debate, New York Times

This year’s Founders' Letter, Official Google Blog

Yandex Announces First Quarter 2016 Financial Results (NASDAQ:YNDX), ir.yandex.com

Local & Maps

Expeditions career tours can take kids to work, virtually, Official Google Blog

Google Asks Searches To Set Home & Work Address On Some Searches, Search Engine Roundtable

Searching

Ten years of Google Translate, Official Google Blog

SEO

6 of The Biggest SEO Issues for Websites, ignitevisibility.com

23 Amazing 5-Minute SEO Copywriting Tips To Boost Site Traffic, SuccessWorks

Five of the most awkward questions asked by SEO clients, Majestic Blog

How to Use SEO When You Need to Hire Someone Now, Search Engine Guide

How to use the content analysis of Yoast SEO, yoast.com

SEO for E-commerce #SEOcafe, semrush.com

SEM / Paid Search

Ad Groups That Lack Sitelink Impressions, PPC Hero

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics, verticalmeasures.com

Search Marketing

The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding, Moz

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Events | Advertise | Contact Us

 

SearchCap: Google merchant feed, Getty Images EU complaint & more

Featured story

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier Apr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant Center.

From Search Engine Land

Searching for searchers: Audiences are the new keywords Apr 27, 2016 by Christi Olson As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.

Copyright bully Getty Images complains to EU that Google coerced it into image search Apr 27, 2016 by Greg Sterling Company says high-res image search results have harmed traffic and revenues.

Trend observation: branded PPC ads getting more expensive Apr 27, 2016 by Thomas Stern Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.

Sharpen your SEO, SEM and social media marketing skills with a SMX Advanced workshop Apr 27, 2016 by Search Engine Land SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas! This year’s topics include: SEO […]

How to succeed with pay-per-call marketing in a mobile-first world Apr 27, 2016 by Digital Marketing Depot In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […]

From Marketing Land

Musical chairs: where do beacons fit in the retail sensor landscape?

4 key Facebook trends e-commerce advertisers need to know in 2016

Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting

From the Editor’s Desk: Why we’re becoming believers in Facebook Live

14 times Facebook has tried to be Snapchat

About.com takes new direction with launch of standalone health website Verywell.com

How to win on Amazon: Tips for successful keyword strategies

WebmasterRadio.FM acquired by Cranberry & relaunches as Cranberry.FM

Hit more content marketing home runs with these 4 lessons from 300+ campaigns

MarTech Today: Thunder’s cross-channel creative tools, Adobe’s newest Sign & calculating internal PageRank

Twitter misses revenue estimates as brand advertising biz weakens

Apple posts revenue miss of $50.6 billion but sells more iPhones than expected

Predictive lead scorer 6sense launches SearchSense to reveal which companies are conducting specific B2B searches

Search News From Around The Web

Industry

A breach in the encryption mechanism of the DuckDuckGo search engine enables an identification of users’ queries., vpnMentor

Preventing a Potential Leak in Encrypted Autocomplete, DuckDuckGo Blog

Local & Maps

Sydney Opera House sets sail on Street View, Google Lat Long

Link Building

7 Things You Didn't Know about Links at #BrightonSEO , linkresearchtools.com

Searching

Google Testing Light Blue Links In Search Results, Search Engine Roundtable

Search Challenge (4/27/16): What are those smoke plumes?, SearchReSearch

SEO

Google Says Community Through Comments Help A Lot With Ranking, Search Engine Roundtable

Google: Best Practices for 301s in Large Htaccess Files, thesempost.com

Google: Best To Keep Redirects Indefinitely But You Can Remove Them After Google Indexes Them, Search Engine Roundtable

Why Blog Comments Are Great for Google SEO, thesempost.com

Why CTR Is(n’t) a Ranking Factor, Stone Temple

SEM / Paid Search

Bing Callout And Review Extensions, PPC Hero

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Events | Advertise | Contact Us