SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle

Featured story

Bing's "Search Wave" Showcases Search Volume For 2016 Presidential Candidates   Feb 29 2016 by Amy Gesenhues In preparation for tomorrow's Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates.

From Search Engine Land

SEO & The Zero Moment of Truth   Feb 29, 2016 by Marcus Miller Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search   Feb 29, 2016 by Wesley Young Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.

Why Is There A Leap Day? Today’s Google Doodle Sheds Light On Leap Year’s Extra Day   Feb 29, 2016 by Amy Gesenhues Google’s Leap Day logo leads to search results aimed explaining why we get an extra day every four years.

From Marketing Land

mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission

DiCaprio’s Oscar Win Sets New Twitter Record

Prioritizing Local Search Profile Listings: 2 Methods

Connecting Demographics To Search Queries

Programmatic Display: 3 Tactics to Master in 2016

To Maximize The Value Of Testing, Start With A Strategy

5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

Most Mobile Marketers Are Using Location, But How Do You Do It Right?

MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal

EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe

News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers

Search News From Around The Web

Industry

Google Prompting Users To Control Their Privacy & Security, Search Engine Roundtable

Why Machine Learning Is Revolutionizing Search, Stone Temple

Local & Maps

Easily add pit stops to your trips – all over the world, on Android and iPhone, Google LatLong

Google Maps solves the mystery of a plane spotted at the bottom of a US lake, Stuff.co.nz

Street View comes to Réunion, Google Earth Blog

Search Marketing

How to Scrape Every Single Page on the Web, iPullRank

PageSpeed Insights Help: The Speed "Fixes", Marketing Mojo

Searching

Ride Search Wave into Election Data and See Super Tuesday Bing Predictions, Bing Search Blog

What Google's Four Ads Above the Fold Mean for Organic Search Results, Internet Marketing Ninjas Blog

Why Machine Learning Is Revolutionizing Search, Stone Temple Consulting

SEM / Paid Search

Meet extended geotargeting feature in Yandex.Direct, Russian Search Tips

3 Easy Ways To Be Proactive On New PPC Accounts, PPC Hero

AdWords CTR Increases As Right-Side Ads Dropped, AccuraCast

Debunking 5 Myths about Yandex.Direct Automatic Bidding Strategies, Russian Search Marketing

Google AdWords Benchmarks for YOUR Industry [NEW DATA], Wordstream

Google AdWords Layout Change: Who Will Win & Lose, Search Engine Roundtable

How to Grow PPC Conversions Without Spending More, Metric Theory

How to Use the Google AdWords iOS App, SEM Rush

iOS Google Mobile Ads SDK 7.7.0 - now with bitcode support!, Google Ads Developer Blog

Making Sense of Google's Changes that Just Blew Up Online Ads for Local Businesses, Street Fight

The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool, Moz

SEO

Ask Yoast: product feeds and duplicate content, Yoast

Google Search Console Search Analytics Stuck At February 23rd, Search Engine Roundtable

Google Suggest Optimization: How To Optimize For Google Autocomplete, Search Engine People

How Important are Tags in 2016 for SEO?, Search Engine Journal

HTML Sitemaps Can Help Google But Seem Unnecessary For Crawling, Search Engine Roundtable

The Converging Worlds of Digital PR and SEO, State of Digital

Triggering Manual Action Won't Fix Algorithmic Search Issues in Google, The SEM Post

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register today! You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

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SearchCap: Google AdWords & Bing Ads Bugs, AMP Ranking Signal & Review Stars Bug

Featured story

AdWords And Bing Ads Both Having Late-Week Reporting Troubles   Feb 26, 2016 by Ginny Marvin Issues began Thursday for both platforms and continue to affect reporting on Friday.

From Search Engine Land

Google: AMP Not Yet A Search Ranking Signal   Feb 26, 2016 by Barry Schwartz In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.

Google App Updates Will Include New Animations & Ability To Change Google Logo Colors   Feb 26, 2016 by Amy Gesenhues 9to5Google.com reports users will be able to change the color of Google logo using a “finger painting-like” feature.

Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug   Feb 26, 2016 by Barry Schwartz Google review snippets are now back after a bug that caused them to drop out of much of the search results for about a week.

Connecting Demographics To Search Queries   Feb 26, 2016 by Andrew Ruegger Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.

The Content Strategist Playbook: Evangelizing Content And Setting Yourself Up For Success   Feb 26, 2016 by Digital Marketing Depot Content marketing is a popular practice right now, and it’s easy to see why. Interruptive advertising simply isn’t working, and as a result, creating content people actually choose to read, watch, and interact with is becoming an increasingly attractive alternative for brands. This guide from Contently outlines the Why, When, and How of content marketing and shows: Why content […]

Prioritizing Local Search Profile Listings: 2 Methods   Feb 26, 2016 by Lydia Jorden Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.

Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Sign   Feb 26, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. View From Google’s San Francisco Office: Source: Google+ GIF: Google Cardboard From Coca Cola Box: Source: […]

From Marketing Land

Amazon To Webstore Sellers: No New Orders As Of May 1st, Two Months Ahead Of Platform Closure

WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More

How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events

Google Is Fixing The “Permanently Closed” Problem For Local Businesses

Setting Local SEO Expectations: 3 Points To Hit Early And Often

The Death Of Marketing Expertise

Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack

10 Best Practices For Digital Ad Breakthrough

MarTech Today: AdTheorent’s Attribution Service, Location Data For Addressable TV & Fixing “Permanently Closed”

Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting

Search News From Around The Web

Industry

Googler Gary Illyes Takes Us Behind the Scenes of the Google Dance, BruceClay.com

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results), moz.com

Local & Maps

Ghostly planes in Google Earth 3D imagery, Google Earth Blog

Review Stars, Zen and the Art of Local Search, Mike Blumenthal

Link Building

Google May Discount Links In Cases Even When Intent Is Not To Manipulate Search Results, Search Engine Roundtable

SEO

Are Your Competitors Using Black Hat SEO Techniques? These 5 Steps Will Help You Find Out, ahrefs.com

"Top Stories with AMP" Added to Google Structured Data Site, seoskeptic.com

11 YouTube Ranking Steps, Search Engine People

Don't be Sucked in by SEO Lies, Search Engine Journal

Google Notices For Fix Errors On Your AMP Pages, Search Engine Roundtable

SEM / Paid Search

4 Multilingual Social PPC Psychographic Tactics to CRUSH Overseas Campaign ROI | Targeting Hot House, aimClear Blog

#AskBingAds Episode 3: Do we have an ETA on Labels?, Bing Ads Blog

Search Marketing

Overcoming Objections on Your Landing Pages - Whiteboard Friday, Moz

Video: Google AMP Live, AdWords Remove Ads, Compare Going Away & Paid Links, Search Engine Roundtable

Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register today! You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us