SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle

Featured story

Google Is Testing A Car Loan Calculator Quick Answer Box   Nov 30, 2015 by Barry Schwartz Google is testing a car loan tool. Will we soon see new ads where Google helps you buy or finance your new car?

From Search Engine Land

SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West   Nov 30, 2015 by Search Engine Land Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. There members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.

Avoid Hurdles When Working With Multiple Agencies   Nov 30, 2015 by Pauline Jakober Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.

How To Build Author Rank Without Google Authorship   Nov 30, 2015 by Tony Edward Google’s Authorship program may be dead, but that doesn’t mean you shouldn’t work on building your authority. Columnist Tony Edward explains.

Lucy Maud Montgomery Google Doodle Honors “Anne Of Green Gables” Author On Her 141st Birthday   Nov 30, 2015 by Amy Gesenhues Inspired by scenes from the bestselling series, today’s L.M. Montgomery logo is sure to charm bookworms around the world.

Why Everyone Should Be Moving To HTTP/2   Nov 27, 2015 by Patrick Stox A Google spokesperson recently revealed that GoogleBot will soon support HTTP/2. Columnist Patrick Stox explains what this is and what it means for SEOs.

Search In Pics: GoogleBot In Snow, Google Pet Toys & John Mueller In Star Wars   Nov 27, 2015 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & Squash   Nov 26, 2015 by Amy Gesenhues Google shared initial sketches of today’s Thanksgiving Day logo created by guest Doodler Julia Cone.

From Marketing Land

How To Turn One Piece Of Content Into 100

Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active

Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event

3 Google Patents You Need To Know About In 2016

AdWords Shopping Ads Enhancements: A Roundup

A 3-Step Plan For Easier Email Marketing

7 Advanced Areas CMOs Must Focus On For 2016

New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts

What’s Old Is New Again: Why Affiliate Marketing Is Growing

MarTech Today: Google’s Control Of Android, Future Of Retail Analytics & Tracking Emojis

Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic

Are Customer Reviews Promoting Your E-Business Like They Should?

Disappearing Act: Twitter Pulls Share Counts From Tweet Buttons

Search News From Around The Web

Industry

Googler: Only A Very Small Group Has Access To The Google Search Algorithms, Search Engine Roundtable

Amit Singhal Celebrates 15 Years At Google, Search Engine Roundtable

Interview: Google's Head of Travel on Its Transition to Booking Site, Skift

Sergey Brin Sells 16,666 Shares of Alphabet Inc (GOOG) Stock, Storm Investor

Want to know who won at the UK SearchAwards 2015?, State of Digital

Link Building

Manual Action Link Penalties After Penguin Goes Real Time, The SEM Post

Search Marketing

Video: Google Ambient Computing, AMP Pages, Penguin & Star Wars Search, Search Engine Roundtable

Searching

Save time with these search tips, DuckDuckGo Blog

Google: One Of The Most Important Things We're Working On Is The Universal Assistant, Search Engine Roundtable

Weekly Update 79: Programming Instant Answer Coverage and New Meetups!, DuckDuckGo Blog

Google Shows Wrong Flag For Search On Lithuanian Flag, Search Engine Roundtable

Google Testing Replacing "Web" Search Filter With "All", Search Engine Roundtable

The 4 things Google believes are key to the future of search, VentureBeat

SEM / Paid Search

The Google AdWords Auction & Bidding Rules, make-it-rain.co.uk

Yahoo Testing Search Results Style PLA Shopping Ads, The SEM Post

SEO

6 Key Areas to Focus Your SEO Campaign, Koozai

SEO For Franchises: Where To Focus, SEMRush

How to Use Hosted Blog Platforms for SEO & Content Distribution, Moz

Why Thanksgiving fluctuations may not necessarily have to be Google Updates, Sistrix

Building Web Pages In AMP? Use Canonicals To Communicate It To Google., Search Engine Roundtable

Optimising Website URLs for SEO and Usability, State of Digital

[New Feature Alert] Browse Keyword Positions In Canada, Ahrefs Blog

Save $300 On SMX West, The Conference Dedicated To Search Marketing – Register Today! Secure your seat at SMX West, the only event where you’ll gain cutting edge tactics in paid search, SEO, analytics, mobile, social media and more! Score the lowest conference rates today – pay just $1595 for All Access Passes through December 19. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

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SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search

Featured story

3 Google Patents You Need To Know About In 2016 Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.

From Search Engine Land

How Trust & Unique Identification Impact Semantic Search Nov 25, 2015 by Barbara Starr Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results. AdWords Shopping Ads Enhancements: A Roundup Nov 25, 2015 by Frederick Vallaeys Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them? From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits Nov 24, 2015 by Greg Sterling Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]

From Marketing Land

App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android

2016: Manual Link Building & SEO

Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics

What To Do When Traffic Doesn’t Equal Sales

Twitter Adds More Choices To Native Polls

App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews

Social Beat Search In Referrals For The Year’s Top News Stories

Don’t Let Amazon Eat Your Lunch This Holiday Season

Commercial Relationship Disclosure On Social Media: What Does The FTC Require?

How To Gain Insights And Act On Your Attribution Reports

MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg

Social Analytics Platform Zoomph Can Now Help Brands Track Emojis

Search News From Around The Web

Industry

Be Thankful for Unsung SEO Heroes, Leverable SEO

Google says it tried to preempt EU antitrust probe. That worked well, The Register

What Bruce, Duane & the BCI Gang Are Thankful For! #Thanksgiving, BruceClay.com

Local & Maps

Show Zoom Slider in Google Maps, Google Operating System

Google Offers More Details On New Google+ Local Pages, Search Engine Roundtable

Google Place Actions - A New Rich Snippet Markup Coming Soon?, Search Engine Roundtable

Searching

Travel Guide Snippets in Knowledge Graph Cards, Google Operating System

Will Google Start Reading Text in Images on the Web Soon?, SEO By The Sea

Google gobble: Thanksgiving trends on Search, Official Google Blog

Search Challenge (11/25/15): How can you search all the coasts?, SearchReSearch

SEO

RankBrain Unleashed, Moz

30+ Important Takeaways from Google's Search Quality Rater's Guidelines, Moz

Google's Gary Illyes Does Not Actively Work On The Penguin Algorithm, Search Engine Roundtable

Keyword density in a post-Panda world, Yoast

When is the 'Low' And 'Lowest' Quality Rating Appropriate for a Website?, Hobo

SEM / Paid Search

5 Common AdWords PPC Mistakes, koozai.com

Creating Funnel Charts In Excel, PPC Hero

How to be top of mind at tax time, Bing Ads

How to Choose The Right AdWords Learning Course, semrush.com

Search Marketing

A Look at the Keyword Research Tool Universe in 2015, Rand's Blog

Save $300 On SMX West, The Conference Dedicated To Search Marketing – Register Today! Secure your seat at SMX West, the only event where you’ll gain cutting edge tactics in paid search, SEO, analytics, mobile, social media and more! Score the lowest conference rates today – pay just $1595 for All Access Passes through December 19. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

Like what you see? Check out Search Engine Land's other email newsletters here.